# Serra Traverse City - Detailed Adviser Profiles > Organization: Serra Traverse City > Team Site: https://serratraversecity.adviserly.com > Dealership Homepage: https://www.serratraversecity.com/ Companion to [llms.txt](https://serratraversecity.adviserly.com/llms.txt). Full per-adviser record: bio, title, department, ratings, lifetime and recent sold/serviced counts, languages, specialties, contact info, up to 5 recent review texts, and an optional joined date when available. Fields that are empty, null, or zero for a given adviser are intentionally omitted from that adviser's block — a sparse profile reflects missing source data, not a rendering bug. ## Advisers ### Alex Conz - Profile: [https://serratraversecity.adviserly.com/alexander-conz](https://serratraversecity.adviserly.com/alexander-conz) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (170 ratings, 112 reviews) - Lifetime vehicles sold: 661 - Recent vehicles sold: 14 - Sales specialties: 4 RUNNER, HIGHLANDER, RAV4, TACOMA, TUNDRA - Call: 231-486-8929 Traverse City is home. I went to Central High School and attended NMC. I grew up playing hockey and baseball. I'm a huge hockey fanatic and my favorite team is the Detroit Red Wings. My hobbies over the last year included golf whenever the weather was nice and skating. Recently I visited Gatlinburg, Tennessee, a gorgeous mountain town on the east side of the state that I highly recommend to visit! I've always been passionate about people and my relationships. The three special skills I would say I possess are communication, flexibility, and organization. I'm most known for being honest, trustworthy, and having an upbeat, energetic personality. My goal is to help my clients as efficiently as possible receive exactly what they are looking for in a vehicle purchase. Recent reviews: - 2025-10-29 | 5.0/5 | Joanne S. — Alex was professional and kind. He was great to work with from start to finish. This is my first Toyota but won't be my last. AND I look forward to working with Alex again. - 2026-03-11 | 5.0/5 | Gerard Z. — Excellent cooperation and facilitation in helping a family member purchase a vehicle along with vehicle Transport. - 2026-01-01 | 5.0/5 | Delmar H. — Alex was very considerate of our needs & continues to answer any questions we may have. ### Batu Yilmaz - Profile: [https://serratraversecity.adviserly.com/batu-yilmaz](https://serratraversecity.adviserly.com/batu-yilmaz) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (1 ratings, 0 reviews) - Lifetime vehicles sold: 3 - Recent vehicles sold: 1 - Sales specialties: ACADIA, CANYON, ENCORE GX - Call: 231-486-0905 Born and raised in beautiful Izmir, I thrive on building relationships and helping people find solutions. My approach to sales is straightforward: listen first, understand the need, and then offer the best possible path forward. I'm fluent in both Turkish and English, which helps me connect with a diverse range of clients. I bring a strong work ethic and a collaborative spirit to every project. Those who know me well would also tell you I'm persistent, and a bit of a soccer enthusiast. Currently, I am a Sales Consultant with Serra Traverse City. ### Brad Shepler - Profile: [https://serratraversecity.adviserly.com/brad-shepler](https://serratraversecity.adviserly.com/brad-shepler) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.8 stars (82 ratings, 65 reviews) - Lifetime vehicles sold: 175 - Recent vehicles sold: 9 - Sales specialties: 1500, GRAND CHEROKEE, SANTA FE, SANTA FE HYBRID, TUCSON - Call: 231-932-6219 Recent reviews: - 2026-03-25 | 5.0/5 | Erik F. — Brad is a pleasure to work with. We have purchased 5 new Hyundai vehicles from the TC Hyundai dealership, all of them with Brad. He is knowledgeable, friendly and prioritizes communication. We have recommended family members to buy from Brad and their buying experience was wonderful as well. We wish Brad continued success at the Serra Hyundai dealership and look forward to working with him again. - 2026-04-22 | 5.0/5 | Erik F. — We very much appreciate Brad and have purchased 6 new Hyundai vehicles with Brad as our salesmen. He is polite, professional and knowledgeable with all the differing models and options. We have recommended Brad to our family and friends for their vehicle buying needs. It is always a pleasure working with Brad. - 2026-01-10 | 5.0/5 | Dennis T. — Brad is an excellent salesman. He was very clear, fair and friendly in my car purchase. Brad has followed up a few times making sure my questions were answered. I am impressed with your dealership, and certainly Brad as an employee. ### Brent Hallet - Profile: [https://serratraversecity.adviserly.com/brent-hallet](https://serratraversecity.adviserly.com/brent-hallet) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (116 ratings, 79 reviews) - Lifetime vehicles sold: 331 - Recent vehicles sold: 13 - Sales specialties: ACADIA, CANYON, ENVISION, SIERRA 1500, TERRAIN - Call: 231-932-6234 As a Sales Consultant at Serra Traverse City since June 2018, I pride myself on my unwavering reputation and the countless referrals I receive. My passion lies in guiding customers toward the perfect vehicle for their family and budget. My character traits shine through in every interaction. I wholeheartedly embrace the "Golden Rule" of sales, treating customers the way I would want to be treated. I provide comprehensive support throughout the sales journey, educating and empowering clients every step of the way. My goal is to make the experience enjoyable, relaxed, and informative. Outside of work, I'm an avid soccer and basketball enthusiast, always ready to engage in sports discussions. My curiosity extends to travel, and I relish hearing about people's adventures and favorite destinations. Recent reviews: - 2026-03-06 | 5.0/5 | Duane M. — Brent provided excellent service and assistance to me in the purchase of my Yukon. I deliberately waited to reply to this survey to get through the 4 seasons with my new car. This was a major decision and outlay of funds and I didn't want to provide impulsive feedback. The purchase, back in May, went smoothly, without surprises. In the following months Brent responded to my questions (phone calls and dealership visits) with the same helpful enthusiasm as when I bought my Yukon. Ultimately, the proof of experience with Brent is in how happy I am with my Yukon. Thank you Serra GMC and most importantly thank you Brent! - 2026-03-21 | 5.0/5 | Cynthia M. — Brent made the process of trading and buying a new car very smooth and uncomplicated. He made himself available for any questions. Brent made sure all the paper work was done without delays. He was kind, thoughtful and easy to work with. - 2026-03-08 | 5.0/5 | Theresa B. — Brent was great! Very knowledgeable, easy to understand, no pressure!! As a dealership he is just the kind of employee you should reward and keep!! ### Brian Wells - Profile: [https://serratraversecity.adviserly.com/brian-wells](https://serratraversecity.adviserly.com/brian-wells) - Department: Sales (Sales) - Title: Sales Consultant - Call: 231-486-8903 As a Sales Consultant, I'm passionate about helping people find the right solutions that fit their needs. Growing up in Interlochen instilled a love for the outdoors and a strong work ethic. These days, I’m balancing my career with a full house – my wife Katie and I have been married for 13 years, raising our three kids keeps life interesting! When I'm not working, I love following Formula 1, or planning our next family vacation. As a family we spend as much time as possible in the UP! I enjoy my work for Serra Traverse City. I believe in building relationships and finding the best options for my clients. ### Bryce Colvin - Profile: [https://serratraversecity.adviserly.com/bryce-colvin](https://serratraversecity.adviserly.com/bryce-colvin) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (183 ratings, 132 reviews) - Lifetime vehicles sold: 705 - Recent vehicles sold: 14 - Sales specialties: 4 RUNNER, HIGHLANDER, RAV4, TACOMA, TUNDRA - Call: 231-929-8842 My name is Bryce. I have been with Serra since 2018. I love the job and love the people. Buying a vehicle should be fun and exciting. It's my goal that all of my customers leave happy and completely satisfied. I measure myself against the overall experience of my customers. When I'm not at work I enjoy spending time with my wife and our two awesome kiddos. Recent reviews: - 2026-03-31 | 5.0/5 | Amber K. — Bryce made our experience incredibly easy and stress-free. He was patient, never pushy, and took the time to walk us through multiple vehicles and test drive options until we felt confident. His calm and considerate approach really stood out. We ended up getting a Chevy Traverse the same day, and it was largely because of how comfortable he made the process. Bryce is the reason we will return to Serra of Traverse City for our next vehicle purchase. Highly recommend working with him! - 2026-01-05 | 5.0/5 | Travis G. — Bryce was great from start to finish. No pushy sales style. Very laid back yet helpful answering any questions and getting us into vehicles. Highly recommend Bryce to help with any future car buying!! - 2025-12-05 | 5.0/5 | Kristen G. — Bryce was amazing from the moment I spoke with him! My entire experience with Bryce was easy and stress free! I love my new car and I will refer everyone I know to Bryce! ### Caleb Gothrup - Profile: [https://serratraversecity.adviserly.com/caleb-gothrup](https://serratraversecity.adviserly.com/caleb-gothrup) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (36 ratings, 28 reviews) - Lifetime vehicles sold: 222 - Recent vehicles sold: 13 - Sales specialties: 1500, ENCLAVE, ESCAPE, GRAND CHEROKEE, TERRAIN - Call: 231-929-8905 x8905 As a sales consultant for Serra Traverse City, my goal is to provide and find the perfect vehicle for every customer! I'm passionate about making someone's day by helping them find the car of their dreams and making the process easy and friendly. Through life experiences, I have developed a friendly, outgoing, enthusiastic personality and have been told I’m caring and understanding; all of which helps me relate to clients needs and concerns. Growing up in Northern Michigan, I’ve been fortunate to participate in soccer, disc golf, beach volleyball, hunting trips, and many family vacations. I also enjoy biking, hiking, and fishing. I’m an active body builder and competed in 2018 professionally. I’m passionate about learning and growing as an individual and bringing my best to everyone I meet. I look forward to those I can serve! Recent reviews: - 2025-11-22 | 5.0/5 | Joshua C. — From the moment we walked in, Caleb was focused on building a relationship with us. He was inviting and not intrusive. He had the vehicle we were interested in ready to go and made the process a breeze. I highly recommend Caleb to anyone who’s looking to get a vehicle at Serra. He didn’t just make a sale, he made an impact. We appreciate his business! - 2026-03-25 | 5.0/5 | Thomas S. — Was very respectful and patient,him and tha team at Serra was very professional and went out tha way to provide tha best service for me/customers and I would highly recommend them to my friends/people 9/10 overall - 2026-03-14 | 5.0/5 | Nicholas P. — Caleb made the process easy and efficient. Would recommend him to anybody. We will definitely be back to Serra for our next car and to see Caleb. ### Cam Calton - Profile: [https://serratraversecity.adviserly.com/cam-calton](https://serratraversecity.adviserly.com/cam-calton) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (39 ratings, 31 reviews) - Lifetime vehicles sold: 191 - Recent vehicles sold: 10 - Sales specialties: FORESTER, FRONTIER, OUTBACK, PATHFINDER, ROGUE - Call: 231-486-0935 I'm a Sales Consultant at Serra Traverse City! I was born and raised close to Lansing, MI and have lived in Nebraska for a few years and I love to travel! I'm passionate about helping people find the perfect vehicle to match their lifestyle. I focus on pinpointing exactly what someone needs and wants in a car, making the buying process smooth and straightforward. When I'm not matching people with their dream rides, you'll likely find me discussing my latest travel adventures or spending time with my family and friends outside. Recent reviews: - 2025-12-13 | 5.0/5 | Reilly M. — Cam is a very kind, patient, and friendly person. I was very happy with my purchase, and happy with the way that he went about selling the vehicle to me - as he did not make me feel pressured into purchasing the vehicle. Cam is chill. 10/10. - 2026-01-18 | 5.0/5 | Amy J. — He made buying a car easy and actually enjoyable. Super friendly, great communication, and truly cared about finding the right fit for me. Would definitely work with him again - 2026-02-24 | 5.0/5 | Lisa C. — Cam is amazing. He is very knowledgeable, kind, friendly and extremely sincere about making sure you are happy. Would highly recommend working with Cam!! ### Chaz Forcia - Profile: [https://serratraversecity.adviserly.com/chaz-forcia](https://serratraversecity.adviserly.com/chaz-forcia) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (272 ratings, 174 reviews) - Lifetime vehicles sold: 754 - Recent vehicles sold: 11 - Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK - Call: 231-486-0952 It makes me proud to be able to sell customers safe and reliable vehicles. I enjoy watching and playing basketball, as well as fishing and skiing. Originally from Baraga, I attended Gogebic Community College before entering the auto industry. I'm dedicated to providing excellent service to our clients, presenting attractive options and offering all needed information on our products. Our guests can rely on me to work for their best interest. Come in now for our top quality service! Recent reviews: - 2026-04-09 | 5.0/5 | Angela W. — We had a wonderful experience with Chad. It was a cold, rainy day, we had been to 7 different car lots looking for THE ONE. He was the only sales person that actually came out to us to see if he could help us. He was so knowledgeable, and helpful, he listened to what we were looking for, and went the extra mile to make sure we were happy with our purchase. - 2026-03-04 | 5.0/5 | Evelyn B. — I was pleased with the service and treatment I received when I purchased my car last month. When I realized the car I originally chose did not have the two options I wanted most, they cheerfully changed and I have car I am very happy with. - 2025-12-01 | 5.0/5 | George B. — Chaz is a very good sales person. We never experienced any pressure or felt as though he was bullsh**ing us. His knowledge of the vehicle made it real easy for us to leave without any questions. ### Dan Axtell - Profile: [https://serratraversecity.adviserly.com/daniel-axtell](https://serratraversecity.adviserly.com/daniel-axtell) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (156 ratings, 122 reviews) - Lifetime vehicles sold: 521 - Recent vehicles sold: 16 - Sales specialties: 4 RUNNER, HIGHLANDER, RAV4, TACOMA, TUNDRA - Call: 231-486-8969 Hello and welcome! As a straight-shooting Sales Consultant, I’m passionate about helping people get exactly what they are looking for. I love making people happy and feel especially proud when customers come back because of the positive experiences they’ve had with me. Originally from Traverse City, I attended West Senior High School. My wife and I are proud parents of three great kids. We love spending time together outdoors, camping, and traveling to tropical places. In addition, I enjoy fishing, playing disc golf, and pickleball. Whether you know exactly what you’re looking for or just beginning your search, I’m here ready to provide honest and sincere service you can rely on. Recent reviews: - 2026-04-13 | 5.0/5 | David R. — Dan was absolutely outstanding to work with from start to finish. He made the entire process of purchasing my 2017 Volvo XC90 feel effortless, taking the time to answer every question thoroughly and making sure I felt completely confident in my decision. What really stood out was his honesty, attention to detail, and genuine commitment to finding the right vehicle for me—not just making a sale. He was incredibly knowledgeable about the car, walked me through every feature, and made sure everything was buttoned up perfectly before I drove off the lot. Dan went above and beyond in every way, and it’s clear he truly cares about his customers. I couldn’t recommend him more highly—if you’re buying a car, he’s the guy you want in your corner. - 2026-01-29 | 5.0/5 | Michael W. — It was a pleasure to work with Dan on the purchase of our 2026 Grand Highlander. After an unfortunate accident, we needed a new vehicle right away. Dan was laser focused on addressing our needs and was no nonsense on getting us a great price & competitive financing. His amiable personality and low key nature made the stressful situation easy for us. We’d highly recommend Dan as an effective salesman. - 2026-03-05 | 5.0/5 | Mark K. — Dan was great. He was very patient with us as we debated on what car to buy and when. We made some agreements along the way and Dan remembered them and they were included without a second word from me. It is great to work with someone that you can trust and follows through. I look forward to working with Dan again in the future, after I save enough money for the next purchase. ### David Brenner - Profile: [https://serratraversecity.adviserly.com/david-brenner](https://serratraversecity.adviserly.com/david-brenner) - Department: Sales (Sales) - Title: Product Specialist - Call: 231-932-6203 As a seasoned Customer Service Product Specialist with over 17 years of automotive experience, I am passionate about fostering exceptional customer experiences. My unwavering patience and clear communication skills allow me to effectively guide clients through complex technical issues and build lasting relationships. Inspired by the intricacies of technology, I graduated from the Auto/Diesel/Industrial Technology and Ford FACT programs at Universal Technical Institute in Avondale Arizona. This technical foundation, coupled with my keen eye for detail and problem-solving abilities, enables me to provide comprehensive and tailored solutions. In my current role at Serra Traverse City, I am responsible for supporting a diverse range of customers with their automotive needs. I am highly organized, adaptable, and able to handle a fast-paced environment with ease. Beyond my professional pursuits, I am an avid writer of science fiction. This creative outlet allows me to explore the complexities of human nature and the possibilities of the future. I am confident that my combination of technical expertise, exceptional customer service skills, and diverse interests make me an invaluable asset to any team seeking to provide unparalleled support and foster customer loyalty. ### Dean Haueisen - Profile: [https://serratraversecity.adviserly.com/dean-haughn](https://serratraversecity.adviserly.com/dean-haughn) - Department: Sales (Sales) - Title: Acquisition/Inventory Manager - Call: 231-932-6236 As an Acquisition and Inventory Manager at Serra Traverse City, I am responsible for overseeing all aspects of our dealership's inventory and acquisition processes. I work closely with our sales team to ensure that we have the right vehicles in stock to meet customer demand, and I am also responsible for managing our dealership's relationships with vehicle manufacturers and suppliers. I am skilled in negotiating pricing and contracts, and I have a deep understanding of the automotive industry. I am a results-oriented individual with a strong work ethic, and I am passionate about providing our customers with the best possible experience. ### Don Bolton - Profile: [https://serratraversecity.adviserly.com/donbolton](https://serratraversecity.adviserly.com/donbolton) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (1 ratings, 1 reviews) - Lifetime vehicles sold: 131 - Recent vehicles sold: 9 - Sales specialties: ACADIA, ENCORE GX, SIERRA 1500, SIERRA 2500HD, TERRAIN - Call: 231-486-0966 As a Sales Consultant at Serra Traverse City, I bring a genuine passion for helping people find the right vehicle. You'll find me friendly and easy to talk to, and I'm a "car guy" at heart. I really enjoy the process of making sure customers are happy with their purchase. I’m a grandpa and father to four wonderful kids, I love fly fishing and sledding adventures with them. My outdoor travels include time in Colorado, New Hampshire, Boston, and Maine. I'm a fun-loving guy with a deep appreciation for the outdoors. I'm also a big fan of Dr. Seuss books! I believe in providing excellent customer service. You can count on me to be transparent, honest, and follow through on my promises. Integrity and kindness are important to me. I love to connect with people and genuinely enjoy hearing about their lives. My Catholic faith guides me, and I strive to treat everyone with respect. I hope my smile welcomes you. Recent reviews: - 2026-04-19 | 5.0/5 | Brian S. — Great, easy to work with. ### Doug Osborne - Profile: [https://serratraversecity.adviserly.com/douglas-osborne](https://serratraversecity.adviserly.com/douglas-osborne) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (150 ratings, 108 reviews) - Lifetime vehicles sold: 691 - Recent vehicles sold: 17 - Sales specialties: ESCAPE, F-150, FORESTER, OUTBACK, ROGUE - Call: 231-486-8934 Hi! Doug Osborne here, a sales consultant for Serra Traverse City. I started selling vehicles in 2007 because I love car shopping. My friends would ask me to go with them to find a car, even before I worked for a dealership, and it had a positive effect on me. Now, 15 years later, I still love it! I promise to care for you as if you're my own family! You can count on me to listen to your needs, understand your unique situation and do everything possible to find the perfect vehicle based on your needs, preferences, and budget. My colleagues and friends know me for my love of solving puzzles, especially things like Rubik's Cubes, which is generally within arm's reach of me at all times. However, spending time with my four adult children and 15 grandbabies is always the highlight of my days – they're all still around the TC area! Recent reviews: - 2026-04-10 | 5.0/5 | Morgan D. — As a single mom that had to bring my 3 year old son you were beyond patient with me, & for that shows a lot. I will recommend you for anyone looking to get a new vehicle. I appreciated your time & effort into helping me find something reliable & in my budget. you checked all my boxes & made sure to have me leave with a beautiful car. Thank you! - 2026-03-11 | 5.0/5 | Darla S. — Doug was great to work with. Helped out a lot when I needed a new/used vehicle. very knowledgeable and friendly, I would recommend Doug to anyone wanting to buy a new car - 2026-03-18 | 5.0/5 | Mckenna B. — Doug is a great salesman! He let me take my time making my decision and supported me throughout the entire process. Made finding a used vehicle easy! ### Dustin Richardson - Profile: [https://serratraversecity.adviserly.com/dustin-richardson](https://serratraversecity.adviserly.com/dustin-richardson) - Department: Sales (Sales) - Title: Price Point Sales Consultant - Rating: 4.8 stars (28 ratings, 20 reviews) - Lifetime vehicles sold: 130 - Recent vehicles sold: 9 - Sales specialties: 1500, ENCORE GX, GRAND CHEROKEE, SIERRA 1500, SIERRA 2500HD Hi, I'm a new Price Point Sales Consultant at Serra Traverse City. My wife and I have been married for five years, and we have two boys. I'm originally from Johannesburg, and I have a cybersecurity degree (with my Sec+ certification). My past experiences buying cars here is what drew me to work for this dealership. I'm passionate about customer service – I want everyone to leave happy, regardless of the outcome. I pride myself on being down-to-earth, a good listener, and a problem-solver. I love helping people get what they want. My energy is pretty infectious. And hey, I'm also a pretty good cook! Outside of work, I’m a Detroit Red Wings fan, enjoy trips to Las Vegas, bow fishing, hunting, and I’m a cigar aficionado (Drew Estate is my go-to). Feel free to chat with me about fishing, grilling, or cigars. Recent reviews: - 2026-02-13 | 5.0/5 | Kristina C. — I had been shopping for cars for months. Worked with a few sales people who were just sooo pushing about what I drove. Dustin did the exact opposite and it was like a breathe of fresh air. So much so I drove multiple vehicles, instead of one. I was at other dealerships for hours on end for just one, while he listened when I told him the car wasn’t right and we tried others and got the Goldilocks of a car. No trying to talk me into something that wasn’t a good fit. Very friendly and had a good response time through the few day process. If you want a salesman who will treat you like an actual person, go see Dustin. - 2025-12-02 | 5.0/5 | Frazier S. — Working with Dustin was one of the best car buying experiences I’ve had. He was incredibly knowledgeable and helpful, we drove from the Flint area after weeks of searching for the car I wanted. Dustin made the process easy and stress free. I would make the drive again for any future purchase. - 2026-04-08 | 5.0/5 | Dan B. — Dustin was great to work with ... friendly, patient, helpful and more than willing to help me find exactly the Encore GX that I was looking for. I highly recommend Dustin! ### Ellian Schichtel - Profile: [https://serratraversecity.adviserly.com/ellian-schichtel](https://serratraversecity.adviserly.com/ellian-schichtel) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (3 ratings, 2 reviews) - Lifetime vehicles sold: 23 - Recent vehicles sold: 11 - Sales specialties: 1500, 1500 LARAMIE CREW CAB 4X4 (144.5 IN WB 5, COMPASS, GRAND CHEROKEE L LIMITED 4X4, GRAND CHEROKEE LIMITED 4X4 - Call: 231-932-6233 Hi there! My name is Ellian Schichtel, and I am from Lake City, MI. I studied at Ferris State University, and I am brand new to the automotive industry. I bring a strong dedication to customer service, and I am passionate about assisting people in finding the vehicle that is right for them and their lifestyle while giving them a stress free and transparent experience. Outside of work I enjoy spending time with my friends and family, fishing, and exploring the outdoors - so I know a thing or two about what makes a truck or an SUV practical in the real world! If you're looking for someone to work hard and put your needs first, I'd love to help you find your next vehicle. Recent reviews: - 2026-04-19 | 5.0/5 | April L. — Professional, honest and straight forward, a pleasure to work with. - 2026-04-23 | 5.0/5 | Kevin W. — Great to work with and very knowledgeable of Jeep products. ### Eric Cram - Profile: [https://serratraversecity.adviserly.com/eric-cram](https://serratraversecity.adviserly.com/eric-cram) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (108 ratings, 77 reviews) - Lifetime vehicles sold: 337 - Recent vehicles sold: 10 - Sales specialties: 1500, GRAND CHEROKEE, GRAND CHEROKEE LIMITED 4X4, TUCSON, WRANGLER - Call: 231-929-8865 As a 28+ year Sales Consultant for Serra Traverse City, I am passionate about sharing my expertise with clients. Building strong relationships and providing honest guidance are my top priorities. With a deep understanding of Chrysler products and a proven track record of success, I can help you find the perfect solution for your transportation needs. I am always happy to discuss my knowledge and answer any questions you may have. Outside of work, I am an avid outdoors enthusiast who enjoys hiking, kayaking, sailing, boating, pickleball, camping, and traveling. I'm also passionate about exploring the world and meeting new people. Let's embark on a discussion about your driving needs or anything else that sparks your interest. I'm confident that you'll find my knowledge, passion, and down-to-earth approach a valuable asset in your buying experience. Recent reviews: - 2026-01-31 | 5.0/5 | John G. — Very professional from start to finish. Always felt that Eric was fully engaged in my search for a new vehicle. We looked at a wide variety of vehicle choices and he demonstrated appreciable patience throughout the entire sales process. My purchase experience concluded with me purchasing a vehicle that I am very pleased with and if I need a new vehicle in the future, I will turn to Eric for his guidance. - 2026-04-13 | 5.0/5 | Errol B. — Eric has been a real pleasure to work with, he has been my wife and my salesperson for a number of years and vehicles going back to the Bill Marsh days. I am enjoying my second Ram truck and all the refinements of this 2026. Learning my way through the electronics and enjoying the comfort and ride. Happy Trails! - 2026-03-11 | 5.0/5 | Nicola I. — Eric is top notch! We have leased 4 vehicles now with Eric & we'll continue to come back to him. His knowledge, experience, expertise, & kindness are the qualities that bring us back to him. Thank you Eric! ### Eric Ray - Profile: [https://serratraversecity.adviserly.com/eric-ray](https://serratraversecity.adviserly.com/eric-ray) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.8 stars (37 ratings, 29 reviews) - Lifetime vehicles sold: 141 - Recent vehicles sold: 12 - Sales specialties: RAV4, RAV4 HYBRID XLE, RAV4 XLE, TACOMA SR5, TACOMA TRD OFF-ROAD - Call: 231-486-8999 Hi, I'm a Sales Consultant at Serra Traverse City. I'm originally from Cincinnati, OH, and I'm passionate about helping people find the right vehicle to fit their needs and budget. I strive to provide excellent customer service and always aim to make the car-buying process as smooth as possible. In my free time, you'll find me on the golf course or watching football. I'm happy to chat about either, along with helping you find your perfect car. Recent reviews: - 2025-11-05 | 5.0/5 | Susan H. — After deciding the 2025 RAV4 was the new vehicle we wanted, we contacted several Toyota dealers in Michigan. We were lucky to get connected to Eric, he got us the rav4 we couldn’t get from any other dealerships. Eric was always available to answer our questions and made our purchase go smoothly. We would absolutely recommend him to anyone looking for a new Toyota and we will return to Serra Toyota ourselves! Thank you for making buying a new car such a great experience Eric! - 2025-11-07 | 5.0/5 | Leroy R. — Eric found the truck I was looking for. Kept in contact with me throughout my truck purchase. Made the buying process very easy, being I was 1 1/2 hours northeast of TC. Phone calls and text messages, e-sign and even had my new truck delivered to my house. Never had to leave home. Signed, sealed and delivered. So easy! Thank you Eric and his team at Serra Toyota of TC. - 2026-04-17 | 5.0/5 | Walter W. — Eric was a great salesman. He kept us up to date with the Rav4 we had ordered and helped with all the new technology associated with the redesigned 2026 Rav. Eric also made himself available at any time for any questions that might come up after we took the car home. Would definitely do business with him again. ### Greg Olsen - Profile: [https://serratraversecity.adviserly.com/greg-olsen](https://serratraversecity.adviserly.com/greg-olsen) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.6 stars (10 ratings, 9 reviews) - Lifetime vehicles sold: 67 - Recent vehicles sold: 10 - Sales specialties: ACADIA, EQUINOX, GRAND CHEROKEE, GRAND CHEROKEE L, SILVERADO 1500 - Call: 231-929-8328 Born and raised in Marlette, MI, I'm a Sales Consultant who's been with Too early to tell for a few days now. I'm a proud alum of NMC and GVSU. My focus is helping people and solving problems. I believe in showing up, putting in the work, and being straight forward and honest. Outside of work, I'm passionate about photography, my dogs, and exploring in my Jeep. I've been fortunate enough to travel throughout the U.S., as well as Jamaica and Mexico. I also enjoy playing golf, basketball, volleyball, and softball. I was a 4X Bartender of the Year winner. Before Too early to tell, I worked for Serra Traverse City. I'm always up for discussing sports, cars, and family. Recent reviews: - 2026-03-20 | 5.0/5 | Carmen B. — Greg was amazing. After having such frustrating interactions with sales ppl over the last year or so at other dealerships I took some time off from searching for that reason, not because I couldn't find a vehicle. I'm so glad I was introduced to Greg when I started my process back up. Greg answered all my questions or helped get answers to them, and treated me with respect the entire time. I was an out of state buyer and I am very busy during the work day. Greg was very accessible and flexible throughout the process . I know getting things done over the phone, and me being an out of state buyer, isn't ideal but Greg never made it seem like an inconvenience. The process was seamless from start to finish. - 2026-01-13 | 5.0/5 | Meagan S. — I'm pleased with my experience at Serra Traverse City. Greg was personable, communicative and took the time to listen to my concerns and answer questions. Buying a car is not a process that I look forward to, but he actually made it somewhat enjoyable! The whole team was professional and efficient. I'm happy with my purchase and would definitely recommend. - 2026-02-12 | 5.0/5 | John E. — Greg was super helpful in helping me find the right vehicle. I had specific needs in a vehicle and Greg went beyond to help me find it. He was more interested in helping me find the one that best suited my needs and not just to get a sale. I’ll work with him again for sure. ### Ian Grucella - Profile: [https://serratraversecity.adviserly.com/ian-grucella](https://serratraversecity.adviserly.com/ian-grucella) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (51 ratings, 33 reviews) - Lifetime vehicles sold: 162 - Recent vehicles sold: 13 - Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK - Call: 231-486-8944 x1044 Hi, I'm a sales consultant at Serra Traverse City, and this is my first year in the business. My wife's a website designer, and we love exploring new places – New Orleans, Washington D.C., and Austin, TX are our favorites. I'm passionate about helping people find the perfect car to fit their lifestyle – we don't just sell cars, we sell confidence. I enjoy running, reading non-fiction, and I'm always happy to chat about food, books, or movies. I'm a good listener, quick with a smile, and focused on finding the right solution for my clients. Recent reviews: - 2026-03-17 | 5.0/5 | Edward H. — Ian is terrific. He was so helpful, knowledgeable, and friendly. He was also super patient with my questions and genuinely wanted me to make the best decision for myself. I highly recommend him! Best experience I've ever had buying a new vehicle! - 2025-11-08 | 5.0/5 | Marie S. — Ian is very professional and knowledgeable regarding updates of and benefits in owning a Subaru. He patiently explained many of the details of the technology now available in Subaru and offered assistance in any future questions or concerns. - 2026-01-10 | 5.0/5 | R W. — Friendly, personable, great attention to detail. Went through multiple scenarios for us between purchase and lease. Test drove three models. Always on time for appointments. Great salesperson and wouldn't think of changing in the future. ### Jakob Russell - Profile: [https://serratraversecity.adviserly.com/jakob-russell](https://serratraversecity.adviserly.com/jakob-russell) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (163 ratings, 112 reviews) - Lifetime vehicles sold: 503 - Recent vehicles sold: 13 - Sales specialties: ATLAS, Q5, TAOS, Tiguan, TIGUAN - Call: 231-486-0933 I grew up in Traverse City. After high school, I moved away and have been itching to get back up to northern Michigan ever since. So naturally, I am thrilled to be back up here with Serra Traverse City. I have been in sales for most of my professional career, and I am excited to be doing what I am good at in a place that I love. Meeting new people is one of the best aspects of my job. It feels great to help guests find the perfect vehicle, regardless of the situation. You can count on me to keep it light and pressure-free. I’m here to ensure you get what you’re looking for and deserve. So please stop by the dealership and ask for Jakob Russell, and I’ll help you find your next vehicle! Recent reviews: - 2026-01-07 | 5.0/5 | Ashlee Z. — This is way over due, life got a bit busy. Jakob was fantastic!! He bent over backwards, absolutely understanding and accommodating with our two year old! Also, he was so patient as we decided on the vehicle that we wanted to sign off on. He maintained his friendly demeanor as we went through several options. Jakob certainly seemed to go the extra mile to give our family an easier experience. Highly recommend working with him! - 2025-12-29 | 5.0/5 | Christine W. — Jake was fantastic to work with. He was knowledgeable, easygoing, and genuinely funny, which made the whole car-buying process much more enjoyable. I really appreciated that he never tried to upsell me on things I didn’t want or need—just honest advice and great service. Highly recommend working with Jake. - 2026-04-10 | 5.0/5 | Geoffrey B. — Super nice guy, easy to work with and didn't make me feel pressured into getting any add-ons at an extra cost when closing the deal. He was also very thorough in explaining everything through the whole process ### James Lynch - Profile: [https://serratraversecity.adviserly.com/james-lynch](https://serratraversecity.adviserly.com/james-lynch) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (239 ratings, 147 reviews) - Lifetime vehicles sold: 685 - Recent vehicles sold: 10 - Sales specialties: 4 RUNNER, HIGHLANDER, RAV4, TACOMA, TUNDRA - Call: 231-486-8926 x1036 I've been married to my high school sweetheart for over 40 years. We have raised four children in beautiful Traverse City, MI, and have six grandchildren and counting. Being empty-nesters, my wife and I love dining in local restaurants and enjoying the many hiking trails indigenous to this area. We like working in our yard and watching movies and sports. I enjoy working with the most exceptional team and customers in the auto industry at Serra Traverse City. The most rewarding part of my job is working with people and helping them to achieve their transportation needs. Recent reviews: - 2025-12-24 | 5.0/5 | Emmett F. — James was outstanding polite professional willing to go beyond his proto call and fulfill my needs as he did so good to deal with sales people that are not out to screw you any how he got the deal done thanks to him if ever iam asked for reference to toyota of traverse city ill pass his name on - 2026-03-25 | 5.0/5 | Craig D. — Mr. lynch was a true professional when it comes to selling or leasing cars. I had a lot of questions regarding my new truck. He answered every problem I thought I would have. Because of him I'm really enjoying my new truck. THank you very much. You have a customer for life. - 2025-10-01 | 5.0/5 | Timothy H. — Jim Lynch did a great job with the entire process of trading in my 2024 Grand Highlander for a 2025 Grand Highlander Hybrid Max. I love my new vehicle and it is a great set up for towing my Teardrop R.V. Thank You for your attentive service Jim! ### JC Guillen - Profile: [https://serratraversecity.adviserly.com/jc-guillen](https://serratraversecity.adviserly.com/jc-guillen) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (124 ratings, 86 reviews) - Lifetime vehicles sold: 275 - Recent vehicles sold: 8 - Sales specialties: KONA, PALISADE, SANTA FE, TUCSON, TUCSON HYBRID - Call: 231-929-8869 As a Sales Consultant based in Suttons Bay, Michigan for the past 14 years, I bring a wealth of experience and a genuine passion for customer service to Serra Traverse City. With my upfront and honest approach, I'm dedicated to helping individuals make informed decisions about one of the most important purchases in their lives. My educational background includes studies at Michigan State University, as well as international experiences in Spain, the Dominican Republic, Puerto Rico, and the British Virgin Islands. As a fluent Spanish speaker, I am able to connect with a diverse clientele. Beyond my technical knowledge, I pride myself on my integrity and transparency. If I don't have an immediate answer, I will promptly research and provide you with the information you need. I firmly believe that honesty builds trust, which is essential in fostering long-lasting relationships. In my personal life, I enjoy boating, golf, and skiing. These activities not only provide relaxation and rejuvenation but also reflect my active and adventurous spirit. Thank you for entrusting me with the opportunity to assist you. I am confident that I can provide you with the exceptional service and guidance you deserve. Recent reviews: - 2026-01-09 | 5.0/5 | Floyd S. — Buying my Hyundai Tucson with J.C. was hands-down one of the best car-buying experiences I’ve ever had. He was professional, knowledgeable, and refreshingly honest from start to finish—no pressure, no gimmicks, just clear communication and excellent service. J.C. took the time to understand exactly what I wanted, explained every feature and option thoroughly, and made sure I felt confident and comfortable throughout the entire process. His attention to detail and genuine care truly set him apart, and the purchase was smooth, efficient, and stress-free. If you’re looking for a Hyundai, ask for J.C.—he’s the kind of salesperson who makes car buying enjoyable. - 2026-03-01 | 5.0/5 | Michael M. — I have dealt with JC for almost 20 years ,we've had Hyundai's a 2003,2010, 2013 and a 2020. Unfortunately I had an accident with the 2020 and needed a 2026, I was very happy to see JC when I came in looking for a new vehicle. JC knew what I would need and went about making sure he could make things as easy as possible, I really appreciate everything he did for us. Again it was a great relief to see JC working when we came in the last time, I knew I would be taken care of. Michael Mumford - 2026-03-28 | 5.0/5 | Trisha E. — Best car buying experience I’ve ever had! JC is knowledgeable and friendly. He knows the product. He pivots easily when the plan goes from lease to buy and the deal was seamless! ### Jeff Baja - Profile: [https://serratraversecity.adviserly.com/jeff-baja](https://serratraversecity.adviserly.com/jeff-baja) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (169 ratings, 129 reviews) - Lifetime vehicles sold: 394 - Recent vehicles sold: 17 - Sales specialties: ACADIA, ENCORE GX, ENVISION, SIERRA 1500, TERRAIN - Call: 231-929-8834 As a Sales Consultant at Serra Traverse City, I bring 18 years of experience. Driven by unwavering enthusiasm, I strive to deliver exceptional customer service with impeccable integrity and ethics. My top priority is fulfilling every promise I make. I'm blessed to have the support of my wife Lori who is my high school sweetheart, our 4 amazing children and our incredible Serra team. Together, we create a lighthearted and unforgettable experience. I'm proud to have earned the Certified Buick GMC Technology Specialist designation and the prestigious 12-Year Standard for Excellence GM Top Performer award. Beyond my professional accomplishments, I'm passionate about helping people achieve their automotive dreams and overcome any obstacles they may face. I relish the opportunity to engage in conversations about family, sports, music, and travel. I love connecting with others. In my free time, I embrace the great outdoors through hiking, camping, and coastal adventures. My dedication extends beyond the workplace, as I actively seek ways to make a positive impact in my community. Recent reviews: - 2026-02-26 | 5.0/5 | Jessica P. — Jeff has helped us with multiple vehicles over the years. He is friendly, knowledgeable and attentive. He always listens to what we are looking for and responds to questions quickly and professionally! We always feel taken care of and know we are in good hands. You can tell he genuinely cares about his clients!! - 2026-03-01 | 5.0/5 | Neal B. — Jeff provided me with excellent services. This is my second GMC Canyon he has able to negotiate perfect terms. I will be back in the future. I always tell my family and friends about Jeff. Thanks again for services. I will see you on my next maintenance visit. Thanks , Neal Bond - 2026-03-01 | 5.0/5 | Jeffrey L. — My experience was great. I appreciated Jeff reaching out and letting me know about this truck. It really suits me better than my previous one. Jeff was friendly as usual and ushered me through the process. My overall experience was positive. ### Jeffrey Walgrave - Profile: [https://serratraversecity.adviserly.com/jeffrey-walgrave](https://serratraversecity.adviserly.com/jeffrey-walgrave) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (269 ratings, 194 reviews) - Lifetime vehicles sold: 686 - Recent vehicles sold: 9 - Sales specialties: ESCALADE, XC60, XC90, XT5, XT6 - Call: 231-486-0910 Welcome to Serra Traverse City! As a valued guest, you can count on me for a down-to-earth experience, transparency, and informative buying process. Honesty is paramount, and being clear with my customers is the only way of doing business. I love being able to create happiness in people who often do not expect to buy an automobile. Seeing someone get excited about their automotive needs is great! My colleagues and customers know me for my laugh, smile, and kind personality. Getting each of my customers into the right car for themselves and their families is my top priority. I grew up in Harrison Township, MI, and studied at Oakland University. I am often called the jack of all trades, to which I reply that I am a master of none. When it comes to my free time, I love snowmobiling, hiking, camping, boating, and occasionally play beer league softball. Recent reviews: - 2026-02-26 | 5.0/5 | Paul S. — Excellent Jeffrey's courteous manner is doubly matched by his expertise on the car. I had total confidence in his advice and his recommendations. - 2026-02-27 | 5.0/5 | Luanne G. — A very positive experience. I told him what I wanted, and he went out and found what I eventually purchased in less than an hour. - 2026-03-12 | 5.0/5 | Margaret F. — Great. He was very knowledgeable and if he didn’t know something he found the answer. Nice personality also. ### Jesus Hernandez - Profile: [https://serratraversecity.adviserly.com/jesus-hernandez](https://serratraversecity.adviserly.com/jesus-hernandez) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (23 ratings, 14 reviews) - Lifetime vehicles sold: 179 - Recent vehicles sold: 14 - Sales specialties: CX-5, ESCAPE, OUTBACK, ROGUE, SILVERADO 1500 As a Sales Consultant at Serra Traverse City, I bring a positive attitude and a passion for helping people to my role. Born in Mexico and raised in Suttons Bay, Michigan, I earned my bachelor's degree in finance from Central Michigan University. My communication skills in both English and Spanish enable me to connect with clients from all walks of life. I take pride in being professional and personable, building strong relationships based on trust and authenticity. Outside of work, I enjoy spending time outdoors hiking, swimming, and playing soccer. I bring my adventurous nature and commitment to personal growth to my professional life, where I am always seeking opportunities to improve and provide exceptional customer experiences. Recent reviews: - 2026-04-08 | 5.0/5 | Bradlee B. — He helped me out for over a week straight because I couldn’t decide on a vehicle because I didn’t like anything I drove or insurance was too expensive. He hooked me up with my new to me 2016 Ford Escape and I have a very cheap payment. Definitely gonna recommend Jesus to anyone looking for a vehicle. Thank you Jesus! - 2025-10-30 | 5.0/5 | Michael S. — Jesus was kind and professional and he answered each and every question we brought up. He was extremely helpful and he was the main reason we purchased our new Pathfinder. Since our purchase we have recommended Jesus to several friends and family members. Definitely a top notch sales consultant! - 2026-04-22 | 5.0/5 | David B. — I recently purchased a vehicle from Jesus and couldn't be happier with the experience. He was professional, honest, and made the entire process seamless. If you're looking for a stress-free car buying experience, I highly recommend reaching out to him! ### Joel Shooks - Profile: [https://serratraversecity.adviserly.com/joel-shooks](https://serratraversecity.adviserly.com/joel-shooks) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (744 ratings, 494 reviews) - Lifetime vehicles sold: 1624 - Recent vehicles sold: 13 - Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK - Call: (231)486-0908 My career in the auto industry began 15 years ago, and I joined the Serra family in March 2016. Love that Serra has “Market Based Pricing,” and that each of our guests gets a great deal, regardless of their knowledge of the car business. Customers enjoy working with me because of my kindness, sincere attitude, honesty, and prompt follow-up service. I truly love helping people find the perfect vehicle to suit their needs. I attended Ferris State University and earned a bachelor degree. Love to spend quality time with my wife and our children. I also enjoy classic car restoration. Recent reviews: - 2026-01-31 | 5.0/5 | Mark M. — Joel was attentive to us and eager to explain the features of the Outback we bought. He answered our questions and asked several of his own questions to better understand our wants and needs. He sold the car on its merits, but did not over sell the car. We never felt pressured to buy the car. I would highly recommend Joel to my friends and family. Blessings - 2026-03-30 | 5.0/5 | Judy J. — Joel always goes above and beyond to make sure I'm taken care of! This is my 5th Subaru CrossTrek lease he has processed for me, and I'll be back in a few years for my next one! I will always recommend Joel to my friends and family! - 2026-03-01 | 5.0/5 | Karrie B. — Great, just like before. Joel is always friendly, knowledgeable, and I appreciate how thorough he is explaining everything and that he takes the time to explain the vehicle features. ### Joey Graves - Profile: [https://serratraversecity.adviserly.com/joey-graves](https://serratraversecity.adviserly.com/joey-graves) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (89 ratings, 57 reviews) - Lifetime vehicles sold: 295 - Sales specialties: 4 RUNNER, HIGHLANDER, RAV4, TACOMA, TUNDRA - Call: 231-486-8948 Hi! I’m Joey Graves and I’m all about customer service! I spent 30+ years in the auto industry working in NC, until I joined Serra Traverse City. I am proud of the CSI scores I have maintained with Toyota and Nissan. When it pertains to my customers, my goal is to make them feel comfortable and welcomed the moment they step onto our lot. Some of the activities that I enjoy during my free time include playing various sports, traveling, and riding my dirt bike; I’m an avid Motorcross racer. I’m the proud father of two adult children, Chad and Lindsey. Love to spend time with my family and friends whenever I can! Stop by the dealership today and allow me to help you find the perfect vehicle! Recent reviews: - 2024-03-08 | 5.0/5 | Zachary W. — Joey was fantastic, I have bought 2 cars now with him and with both car purchases we have been thoroughly impressed. He is incredibly kind and knowledgeable but not pushy and very easy to talk through the buying process with. There is no doubt that when we need another car that we will be going with Joey again. - 2024-01-22 | 5.0/5 | Edwin T. — If you are looking for a salesperson Joey is your guy! He is the best! I recommend him to everyone! Thank you Joey for doing such a great job! -The Thirlby Family - 2024-04-16 | 5.0/5 | Brianna P. — Joey was great! Friendly and knowledgable. He took great care of us and provided excellent customer service before, during, and after the sale. Thank you, Joey! ### Joseph Domanick - Profile: [https://serratraversecity.adviserly.com/joseph-domanick](https://serratraversecity.adviserly.com/joseph-domanick) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (3 ratings, 2 reviews) - Lifetime vehicles sold: 14 - Recent vehicles sold: 2 - Sales specialties: 1500, ELANTRA, SIERRA 1500, TACOMA SR5, TUCSON - Call: 231-932-6253 Hi, I'm a Sales Consultant here at Serra Traverse City! For the past ten years, I honed my customer service skills in the high-end private golf industry, learning to anticipate and exceed expectations. That experience, along with my internships in Denver, Nantucket, and Houston, taught me the value of building strong relationships by truly understanding my clients' needs. I'm originally from Kalamazoo, Michigan, a Ferris State University graduate, and a huge golf fan (currently working on maintaining a +1 handicap!). I'm excited to bring that focus on personalized service to the auto industry. I'm outgoing and enjoy connecting with people – talking about everything from local news and sports to our shared passions. Outside of work, I play guitar and sing country music on weekends. I'm thrilled to be part of the Serra team and look forward to helping you find the perfect vehicle! Recent reviews: - 2026-03-28 | 5.0/5 | Erik M. — I wanted a very specific vehicle and Joe went to work finding it in the Toyota system. He delivered on all aspects of the process. Great communication during the search and purchase process. Would highly recommend Joe and will be doing business with home in the future. Decent golfer too. - 2025-10-22 | 5.0/5 | Nathan O. — Joseph was amazing and very helpful! He worked with my tight budget and was able to get me a wonderful car and the dealership was also very generous with my trade in value! He’s an excellent salesman and I would recommend him to any of my close friends and family! ### Josh Lawson - Profile: [https://serratraversecity.adviserly.com/josh-lawson](https://serratraversecity.adviserly.com/josh-lawson) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (156 ratings, 114 reviews) - Lifetime vehicles sold: 359 - Recent vehicles sold: 15 - Sales specialties: ENCORE GX, SIERRA 1500, SIERRA 2500HD, TERRAIN, YUKON - Call: 231-929-8915 As an approachable Sales Consultant at Serra Traverse City, I'm committed to providing an experience grounded in honesty and fairness. My 22 years of experience in the automotive industry have instilled in me a deep appreciation for the relationships I've built with my customers. Beyond my unwavering integrity, I strive to make every purchase as seamless as possible. My focus is on listening attentively to your needs and matching you with the perfect vehicle that exceeds your expectations. I firmly believe that transparency and a collaborative approach lead to the most satisfying outcomes. Outside of work, my family is my greatest passion. I enjoy engaging with my kids. Sports, particularly football and baseball, ignite my enthusiasm. As a GM Certified salesperson, I possess extensive knowledge and a desire to share it with you. My dedication to providing exceptional service extends beyond the dealership walls. Whether you're looking for your next vehicle or simply want to chat about our shared interests, I'm here to make your experience both memorable and rewarding. Recent reviews: - 2026-02-23 | 5.0/5 | Zachary M. — Josh commitment to a smooth transaction made the purchase of my vehicle a pleasant one. - 2026-04-19 | 5.0/5 | Ronald O. — Excellent. Josh was very professional and always had the answers to my questions. - 2026-04-08 | 5.0/5 | Susan S. — Great! He is always professional and knows the answers to all my questions. I ### Justin Schunck - Profile: [https://serratraversecity.adviserly.com/justin-schunck](https://serratraversecity.adviserly.com/justin-schunck) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (224 ratings, 147 reviews) - Lifetime vehicles sold: 782 - Recent vehicles sold: 16 - Sales specialties: 4 RUNNER, HIGHLANDER, RAV4, TACOMA, TUNDRA - Call: 231-486-8901 Thanks for stopping by the Serra Traverse City website! I'm Justin Schunck, and I look forward to working with you soon. You can count on me to help you find the perfect vehicle while providing exceptional customer service. Since joining the auto industry, I have maintained a reputation for being informative but easy-going, and transparent. I love helping customers find the vehicle that makes them happy and daily life less stressful. When I'm not working hard and keeping up with the latest automotive technology, I enjoy playing golf and the guitar, snowboarding, traveling. My favorite destination is Hawaii, where my wife (Lauren) and I went on our honeymoon. We also love hanging out with family and our dog, Penny. Recent reviews: - 2025-12-05 | 5.0/5 | Glenn F. — Excellent, Justin is far better than auto sales consultants that I've worked with in the past. I just purchased a new Prius on November 5th, 2025 and I purchased a new Rav4 in Oct 2023, with Justin's assistance. He has always been there for my wife and I when we have questions about our new cars, after the purchase. I would recommend Justin to anyone and I have recommended him to a few friends. He is intelligent, articulate and most of all helpful! - 2025-12-09 | 5.0/5 | Andrew M. — Hi Justin, Absolutely — I’m a 10 all the way! From the moment I walked in to the time I drove off the lot, the entire purchase only took about 90 minutes. That’s unreal! The process was smooth, the service was awesome, and my daughter Sydney is thoroughly enjoying the RAV4 XLE. Thank you again for the excellent experience — I will definitely recommend you to friends and family! Best, Andrew Miller - 2026-03-30 | 5.0/5 | George P. — properly professional and attentive to our needs. we will return to him for future purchases----THANK YOU ### Kaycie Noble - Profile: [https://serratraversecity.adviserly.com/kaycie-noble](https://serratraversecity.adviserly.com/kaycie-noble) - Department: Sales (Sales) - Title: Sales Consultant - Call: 231-486-8967 👋Greetings! I am so excited to help you find your next 🚗 perfect vehicle!! I'm a people person and value kindness, gratitude, and integrity. I believe in approaching each day with a ✨positive attitude!✨ Before sales, I worked in the alternative health field. I owned an holistic wellness center called Earth Labs. It is there I was able to help guide people to better daily comfort both physically and emotionally through the practice of spiritual sciences, herbal compounding, and the application of therapeutic treatments using sound, light, and frequency. ☀️My customers appreciate my uplifting nature, knowledge, dedication, and ability to connect.☀️ I enjoy the challenge of finding vehicles that are the right fit for each person’s specific needs. I am thrilled to be working at Serra Traverse City!! They really prioritize customer care and focus on creating a holistic car buying experience. I have 2 children, a daughter, Parker, who works as a dental lab technician and is incredibly talented in art. My son, Oliver, is a cook at Sorillina's in downtown Traverse City. He's saving up to travel the world. I’m happiest when I can be out in nature and with the people I love. I have a wondering spirit so travel and exploring is a must! I've been to all 50 states, mainly on road trips. That's a BIG part of what I love about selling cars - helping people find the freedom to travel! ✨🚗Come and ask for me in the Nissan showroom and we can have a fun time finding your next perfect vehicle together!! ~Kaycie 🚘✨ ### Lindsay Bishop - Profile: [https://serratraversecity.adviserly.com/lindsay-bishop](https://serratraversecity.adviserly.com/lindsay-bishop) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (72 ratings, 47 reviews) - Lifetime vehicles sold: 254 - Recent vehicles sold: 18 - Sales specialties: 4RUNNER, GRAND HIGHLANDER HYBRID LIMITED, RAV4, TACOMA, TACOMA SR5 - Call: 2314860884 Hello! I am a Sales Consultant at Serra Traverse City. I love working with people and I am committed to helping every customer find the perfect vehicle for their lifestyle and budget. As a lifetime Michigan resident, I have a comprehensive understanding of the needs of our local drivers. Customer service is my passion. I'm known for my friendly and caring nature, and I always go the extra mile to help everyone who walks through our doors. I love to discuss anything and everything with my clients, from cars to travel to our furry friends. In my free time, I enjoy reading, spending time with my family (which includes my long-term partner, my 17-year-old stepson, and our beloved pets), and exploring all that our beautiful region has to offer. Whether you're in the market for a new or used vehicle, I'm confident that I can help you find the perfect fit. Come and visit us at Serra Traverse City today! Recent reviews: - 2026-01-11 | 5.0/5 | Ian W. — Dealerships have a long standing reputation of being terrible. I myself certainly have had a number of bad experiences with sales people being so pushy and sleazy. Lindsey was not one of those people. She was patient with me as I shopped around, understand that I needed to find a deal that was best for me and my family. She related with me on a more personal level that most sales people at dealerships just don’t do. Even after I made I purchase she helped me resolve a handful of issues with my car. It’s a used car, purchased as is, ultimately my responsibility. She wasn’t required to do this but she did anyway and I felt very taken care of. If I have any friends or people looking for cars I will definitely recommend her. She showed how dealerships should treat people by genuinely putting them first, not just get them to buy something by and take their money. - 2026-02-18 | 5.0/5 | Lori I. — Lindsay is very friendly, knowledgeable and helpful. She is a good communicator and got back with me in a timely fashion. She is honest if she cannot answer a question and is quick to obtain the answer and share it with me. She is diligent and worked hard to get us the vehicle we wanted. We will definitely recommend Lindsay to our friends. - 2026-04-08 | 5.0/5 | Michele R. — Lindsay was kind and competent and spent time with us making sure we were getting the best vehicle for us. After the sale, she has been available for questions and visits to help us learn to work the details of our car. Absolutely wonderful service. When family and friends ask about the car, we always mention Lindsay first! ### Lisa Harris - Profile: [https://serratraversecity.adviserly.com/lisa-harris](https://serratraversecity.adviserly.com/lisa-harris) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (115 ratings, 82 reviews) - Lifetime vehicles sold: 267 - Recent vehicles sold: 11 - Sales specialties: PALISADE, SANTA CRUZ, SANTA FE, TUCSON, TUCSON HYBRID - Call: 231-929-8874 As a compassionate and enthusiastic Sales Consultant with 23 years of experience, I bring a unique blend of empathy, listening skills, and a genuine desire to make a positive impact on my clients' lives. My journey has taken me from the vibrant streets of Royal Oak, Michigan, to the picturesque shores of Traverse City. Along the way, I've honed my craft as a former golf pro, pet business owner, NASM personal trainer, and golf instructor, bringing a diverse perspective to my role. Honesty, transparency, and a relentless drive are the cornerstones of my character. I firmly believe that the dealership experience should be anything but intimidating. I strive to make it easy, comfortable, and fun while ensuring that my clients feel valued and informed throughout the entire process. In my spare time, you'll find me on the golf course, biking the trails, or spending quality time with my golden retriever. I'm also an avid boater, relishing the opportunity to soak up the beauty of the bay. Helping others find the perfect solution is my passion. I'm dedicated to providing a pressure-free environment where clients can feel confident and supported. Together, we'll navigate the journey of finding your dream vehicle with ease and transparency. As a proud member of Serra Traverse City, I am committed to the highest standards of customer advocacy and ethical practices. Let's connect and discover how I can help you elevate your automotive experience! Recent reviews: - 2026-03-18 | 5.0/5 | Jon W. — Lisa was amazing. I knew I wanted a Tucson and I didn't want to spend a lot of time at the dealership. She helped me identify the specific vehicle I wanted, then complete almost all of the paperwork in advance before I ever came in. Everything went very smoothly and Lisa followed up several times to make sure I was taking advantage of everything included in my purchase. Would definitely recommend Lisa! - 2026-03-16 | 5.0/5 | David W. — Lisa was really friendly professional and went out of her way to make us feel comfortable and make the car Buying experience painless and very pleasant. Thank you. - 2026-04-13 | 5.0/5 | Kathy S. — Wonderful! Lisa is very personable and knowledgeable. She is patient and kind. A true asset to the Hyuandai team! ### Luis Martinez - Profile: [https://serratraversecity.adviserly.com/luis-martinez](https://serratraversecity.adviserly.com/luis-martinez) - Department: Sales (Sales) - Title: Sales Consultant - Lifetime vehicles sold: 2 - Recent vehicles sold: 2 - Sales specialties: GRAND CHEROKEE, PALISADE - Call: 231-932-6248 My journey into this business didn’t begin in a showroom. It began as a cashier at Northland Plaza in Kalkaska. Every morning a gentleman would come in for coffee, and one day he told me he appreciated my attitude and the way I treated every customer with a smile. He happened to be a finance manager at Voice Motors, and he invited me to come interview after my shift. I walked over that afternoon in a worn shirt and dusty dress pants, unsure of what to expect but willing to take a chance. That day changed my life. I made my first sale not long after, and the feeling was so uplifting. Since then, I’ve faced the long hours, the challenges, and the lessons that come with this business, but each one has only strengthened my passion for it. Every customer has a story, a livelihood, and a reason for being here, and I see it as my responsibility to stand beside them and fight for the vehicle they want. This journey continues every day, and I’m grateful that your story and mine crossed paths today. ### Marie Hahnenberg - Profile: [https://serratraversecity.adviserly.com/marie-hahnenberg](https://serratraversecity.adviserly.com/marie-hahnenberg) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (129 ratings, 97 reviews) - Lifetime vehicles sold: 464 - Recent vehicles sold: 18 - Sales specialties: 1500, ACADIA, CHEROKEE, GRAND CHEROKEE, SIERRA 1500 - Call: 231-929-8893 Thanks for stopping by! I view my career as an opportunity to serve all who I encounter since it really is all about you and your needs. God blessed me with the opportunity to begin selling vehicles in 2019. My prior career was in the non-profit world including churches and schools. My smile reflects my honest and transparent business style. Customers often return to me, a testament to the trust and connection I strive to build. Originally from Lake Leelanau, I hold a degree in Education from Aquinas College and I continue to seek opportunities to extend my knowledge in not only the automobile business, but in all aspects of life. My travels have taken me to inspiring destinations like St. Peter's Basilica in Italy, Antelope Canyon in Arizona, and Letchworth State Park in New York. In my free time, you'll find me exploring nature, working on our family fruit and vegetable farm, or soaking in the sun. I absolutely love being the best Aunt ever to my 26 nieces and nephews and Great Aunt to 3 great nieces and great nephew! I'm eager to meet you and assist you on your automotive journey. Whether it's finding the perfect vehicle or navigating the buying process, I'm here for you every step of the way. Recent reviews: - 2026-03-05 | 5.0/5 | Linda L. — She was easy to work with. I locked my keys in my car on a Sunday. She answered her phone told me to go on my app. Problem fixed No pressure with her. As a woman I really respect that. I really didn't know what I was doing. - 2026-02-24 | 5.0/5 | Bradley F. — Amazing! She was so great with my kids and super helpful with everything 💕 we were first time buyers for a vehicle and she was so patient and knowledgeable with answers. Recommend her to anyone! - 2026-02-28 | 5.0/5 | Bryn B. — Amazing! Marie went above and beyond, every step of the way! I drove away in my dream car. Highly recommend!!! ### Mark Blazok - Profile: [https://serratraversecity.adviserly.com/mark-blazok](https://serratraversecity.adviserly.com/mark-blazok) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (157 ratings, 108 reviews) - Lifetime vehicles sold: 365 - Recent vehicles sold: 15 - Sales specialties: ACADIA, ENCORE GX, SIERRA 1500, TERRAIN, YUKON - Call: 231-932-6222 Hello Traverse City!!! As a seasoned Sales Consultant with 15 years of experience, I'm honored to work at Serra Traverse City, formally Bill Marsh Automotive. I'm passionate about helping customers find their dream cars. From the initial search to that unforgettable moment when they sit down in their new ride, I strive to make every experience exceptional. Married to my beloved Jessica for 21 years, I'm a proud father of two hockey- and soccer-playing boys, ages 11 and 14. A Michigan State University alum, I'm an avid hockey fan (Go Red Wings!). Beyond the showroom, I enjoy staying active with hockey (playing and coaching), golf, tennis, and pickleball. But my true passion lies in connecting with people, taking care of my customers, and building lasting relationships with them and their loved ones. I believe that each interaction is an opportunity to make a difference, and I'm committed to going the extra mile for every client. Recent reviews: - 2026-03-17 | 5.0/5 | Jane P. — Mark made securing my new lease a breeze. He is very knowledgeable and found me a vehicle that had the features I wanted. He spent time making sure I was familiar with my new vehicle and invited me to call or stop by the dealership if I had any questions at any time. - 2026-03-05 | 5.0/5 | Toni W. — I would recommend you to any one of my family and friends , easy to talk , listen carefully on what you want, can get ahold of you when I had questions. I had the best experience and I will be coming back to you in the future if and when I need a new car or truck. - 2026-02-27 | 5.0/5 | Constance W. — Mark is always so nice to work with. He explains everything thoroughly & is always available to answer any questions I have. I always appreciate the humor and care he gives to me and his willingness to take care of my concerns. Connie Wood ### Mark Soper - Profile: [https://serratraversecity.adviserly.com/mark-soper](https://serratraversecity.adviserly.com/mark-soper) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (156 ratings, 124 reviews) - Lifetime vehicles sold: 471 - Recent vehicles sold: 14 - Sales specialties: 1500, GRAND CHEROKEE, GRAND CHEROKEE LIMITED 4X4, SIERRA 1500, SIERRA 2500HD Recent reviews: - 2026-04-09 | 5.0/5 | Jean D. — From the first handshake, Mark was focused on getting the best deal for me. I never felt pressured in any sense. At the last minute, I decided to see if Serra would match the offer Carmax gave me for my previous vehicle. Yep - amazing! I highly recommend Mark to anyone looking for a new or used vehicle. He's top notch and ethical! - 2026-04-21 | 5.0/5 | Patricia B. — Wonderful as always, Mark has always done a fantastic job explaining step by step the process from finance to offering information on the vehicles. Mark is a no pressure guy and is easy to talk to and he makes you feel very comfortable about your decision. - 2026-03-06 | 5.0/5 | Andrew S. — Mark was great to work with. Informative throughout the entire process and made the buying experience positive. We appreciated the personalized attention that he gave us. Two thumbs up. ### Matt Shuker - Profile: [https://serratraversecity.adviserly.com/matt-shuker](https://serratraversecity.adviserly.com/matt-shuker) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (10 ratings, 10 reviews) - Lifetime vehicles sold: 38 - Recent vehicles sold: 1 - Sales specialties: 4RUNNER, EDGE, ENCLAVE, TACOMA 4WD, TUNDRA - Call: 231-486-8966 I'm a sales consultant with four years of experience at Serra Traverse City. I'm dedicated to helping people find the right vehicle through an efficient and transparent process. I pride myself on my product knowledge and attention to detail, always striving to exceed expectations. I'm a hard working and dedicated team player who enjoys collaborating with others. Outside of work, I'm a devoted father to my 10-year-old daughter, Aspen. My interests are diverse, including golf, pickleball, concerts, motorcycles, dirtbikes, and anything outdoors. I've traveled extensively across the country (Colorado, Montana, Florida, Maine, Vermont, etc.), and I love discussing cars, trucks, music, sports, and entertainment. I'm passionate about the automotive industry and genuinely enjoy helping people. Come see me for a great car buying experience! Recent reviews: - 2026-03-14 | 5.0/5 | Stacey G. — My experience was great! First time purchasing a car over the phone as I was unable to go directly to the dealer. Matt made the entire transaction seamless and also set it up so the car could be delivered to me in Manistee! I was given time to try it out to make sure the purchase was the right fit as well. I couldn't have asked for a better experience! - 2025-10-19 | 5.0/5 | Martha F. — Matt is delightful to work with as long as you stay in touch. He is very professional, and above that, he is so helpful being certain you get the help needed. I love my newer car, and especially the auto truck opener. - 2025-10-18 | 5.0/5 | Amiel B. — Matt was very helpful on our transactions.Even squeezed us in for an apppintment just to check a car. Grateful of Matt.Thank you.Would recommend him to everyone looking for a car.SERRA Traverse City.👍👍👍 ### Mike Krimmel - Profile: [https://serratraversecity.adviserly.com/mike-krimmel](https://serratraversecity.adviserly.com/mike-krimmel) - Department: Sales (Management Team) - Title: Price Point Sales Manager - Rating: 4.8 stars (95 ratings, 52 reviews) - Lifetime vehicles sold: 491 - Sales specialties: 4 RUNNER, CAMRY, HIGHLANDER, OUTBACK, SIENNA - Call: (231) 929-8889 The best aspect of the job has always been customer service. When our clients are happy, we can grow in this industry. I take the time to listen to my customers, making sure their interests are always the priority. I have earned the Silver Elite award, amongst other accomplishments since joining the auto industry in 2016. Outside of work, I enjoy spending time with friends and family, working out, golfing, and having fun. Selling cars is one of my passions, and I can’t wait to help you find the perfect vehicle for you and your family! Recent reviews: - 2025-01-09 | 5.0/5 | Karen P. — Mike was great from start to finish..... His knowledge of the finance side of a car purchase was invaluable. I love my new (to me) FJ Cruiser. The rest of the staff that helped me through the transaction were great as well! I highly recommend Mike as a Sales Consultant to anyone looking for a vehicle. - 2024-11-29 | 5.0/5 | Ian T. — Mike was very helpful through the entire process. He has a wealth of knowledge when it comes to financing that truly helped make the buying experience less confusing. We will be recommending and already have started Mike to anyone we know that needs a vehicle. Thank you for everything Mike! - 2025-03-03 | 5.0/5 | Donovan O. — Mike didn't feel like a salesman and more of a buddy. I really appreciate that and look for that in a salesman. I feel like I'm getting a more honest opinion in what they may be selling. Thank you Mike! Escape is great! ### Mike Sova - Profile: [https://serratraversecity.adviserly.com/michael-sova](https://serratraversecity.adviserly.com/michael-sova) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (183 ratings, 123 reviews) - Lifetime vehicles sold: 504 - Recent vehicles sold: 6 - Sales specialties: ESCALADE, XC60, XC90, XT5, XT6 - Call: 231-486-0931 Hi! I'm Michael Sova, and I would like to welcome you to the Serra Traverse City website. As a sales consultant for the dealership, you can rely on me for quality customer service. I take the time to listen to my guests' needs and always work in their best interests. My colleagues and friends know me as someone with a light-hearted attitude and a genuine passion for making others laugh. I am proud and honored to help my customers find the perfect vehicle, which is likely the second most significant investment they will make in their lives. I grew up in Traverse City, Michigan, and love working for our incredible community. I attended Northwestern Michigan College for Business Administration. My skills include great leadership, being easy to work with, and a skilled communicator and problem-solver. When it comes to my free time, I enjoy golfing, camping, hiking, paddling and watching football. I am always striving to be the master of my craft and improve the customer sales experience. My passion for cars began at a young age, and I look forward to more years in the auto industry. Please don't hesitate to reach out with any questions; I am always here to help! Recent reviews: - 2026-04-17 | 5.0/5 | Dawn S. — Mike was very kind, professional and courteous. He sincerely listened to points that were important to me, especially my budget, and I ended up in a great vehicle that fit my needs! I was expecting a good, used vehicle, but ended up in a new, leased vehicle that fit my budget even better. :) - 2026-02-08 | 5.0/5 | Lawrence F. — Mike was very helpful. We went into the dealership thinking we were getting a G.M. car and after exploring that avenue we were not satisfied with what was there so he directed in another direction and we left with a Volkswagen Atlas. We are very happy with our choice thanks to Mike. - 2026-02-07 | 5.0/5 | Marcia B. — Mike made it easy to choose and purchase a new car. He did not use high pressure tactics - he asked questions and then sought to find the vehicle that met my needs. I found him to be very professional and accommodating. I will continue to work with him in the future! ### Mikenzie Tacktor - Profile: [https://serratraversecity.adviserly.com/mikenzie-tacktor](https://serratraversecity.adviserly.com/mikenzie-tacktor) - Department: Sales (Sales) - Title: Sales Consultant - Call: 231-932-6224 ### Nick Ames - Profile: [https://serratraversecity.adviserly.com/nick-ames](https://serratraversecity.adviserly.com/nick-ames) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (4 ratings, 4 reviews) - Lifetime vehicles sold: 22 - Recent vehicles sold: 2 - Sales specialties: GRAND CARAVAN, SANTA FE HYBRID, TERRAIN, TRAVERSE, YUKON XL - Call: 231-486-8981 x1081 Hi, I'm a Sales Consultant at Serra Traverse City, originally from Kingsley. I graduated from Kingsley High School. I'm passionate about meeting new people – that's why I love sales! I aim to make every client a friend. I'm a pretty fun guy, heavily optimistic, and my ability to make people laugh is a big part of how I work. I'm a huge fan of Marvel, DC, Nintendo, and more – I've got a lot of random interests. I love talking about superheroes, video games, sports, and anything else that comes up! Outside of work, I love spending time with my family – we're always gaming or playing outside. I also love traveling; Mexico, the Bahamas, and Pigeon Forge are a few of my favorite places. I'm very proud of the family my wife, Paige, and I have started! Recent reviews: - 2026-03-30 | 5.0/5 | Mishael W. — Amazing … he is great and then there was some brake issues and he / his team was able to fix timely and covered which was greatly appreciated - 2025-10-26 | 5.0/5 | Tyler A. — Great experience, no issues. Did everything to work with me. - 2026-01-01 | 5.0/5 | Dawn W. — Excellent ### Nick Green - Profile: [https://serratraversecity.adviserly.com/nick-green](https://serratraversecity.adviserly.com/nick-green) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (11 ratings, 6 reviews) - Lifetime vehicles sold: 39 - Recent vehicles sold: 9 - Sales specialties: HIGHLANDER HYBRID PLATINUM, RAV4, TACOMA SR5, TUNDRA 1794 EDITION, TUNDRA LIMITED - Call: 231-486-8917 Okay, here's my bio: I'm a sales consultant based in Traverse City, MI, and I'm just getting started! I spend nine half-days working and am loving being part of this fantastic team. When I'm not working, I'm usually hanging out with my girlfriend, Sarah, or with my dogs, Squish and Moose. I'm a Harbor Springs High School alum, and I love being an uncle, playing golf, and managing my fantasy football teams (multiple championships, by the way!). I also enjoy fine dining, collecting comic books, boating, and discussing food, wine, and adventuring. I've only been out of the country on a couple Virgin Cruises, and it was fantastic! My personality? I'm a pretty outgoing, kind, and a little goofy guy. I like to make people feel like family. I'm passionate about the customer service side of things and am always working to expand my knowledge so I can best assist my clients. I'm looking forward to growing my career with Serra Traverse City! Recent reviews: - 2026-01-15 | 5.0/5 | Michael W. — Nick was very fast and a wonderful sales person. He didn't try to upsell anything and gave me the chance to review everything. I would 100% recommend anyone who is looking to buy a car to contact Nick! I hope they get a raise for the communication and extra time they take for everyone they work with! - 2026-03-01 | 5.0/5 | Kirk R. — Awesome! Nick was knowledgeable, professional and very personable; a true asset to the organization. - 2026-02-26 | 5.0/5 | Mary R. — Nick was helpful, he worked hard at getting us the model we wanted with the options we preferred. ### Patrick Burley - Profile: [https://serratraversecity.adviserly.com/patrick-burley](https://serratraversecity.adviserly.com/patrick-burley) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (115 ratings, 87 reviews) - Lifetime vehicles sold: 292 - Recent vehicles sold: 18 - Sales specialties: 1500, COMPASS, COMPASS LIMITED 4X4, GRAND CHEROKEE, GRAND CHEROKEE LIMITED 4X4 - Call: 231-929-8897 As a Sales Consultant at Serra Traverse City, I'm passionate about building meaningful relationships that drive successful outcomes for our clients. Originally from Traverse City, I've spent 27 years honing my skills in sales. My unwavering honesty, transparency, and dedication have earned me a loyal customer base. Beyond my professional pursuits, I find joy in being a devoted husband of 26 years and a proud father of three beautiful daughters. My character is defined by integrity, empathy, and a deep desire to help others. In my free time, I indulge in the challenges of golf and the creativity of amateur woodworking. These hobbies allow me to relax, recharge, and tap into my problem-solving abilities. Ultimately, my passion lies in understanding and fulfilling my clients' needs, creating long-lasting partnerships that extend beyond the transaction. Recent reviews: - 2026-03-04 | 5.0/5 | Michael K. — Have worked with Patrick for a few vehicles now, and as always, very kind, knowledgeable, forthcoming, and looking out for the best with his clients. I had some concerns with my truck, old and new, and he was able to troubleshoot and answer questions without an issue. Happy to work with Patrick, and continue to refer friends and family to the dealership because of him. - 2026-04-20 | 5.0/5 | Wayne H. — Absolutely the best as usual. We have been dealing with Patrick for about 20 years now and he has always gone above and beyond for us. We now live in Ohio and still travel to Michigan for our car purchases. - 2026-04-23 | 5.0/5 | Carla L. — I always come back to Pat to buy my vehicles. He has the upmost concern for his customers needs and it is always nice to see a friendly face. Pat is all around great guy. ### Patrick Lebron - Profile: [https://serratraversecity.adviserly.com/patrick-lebron](https://serratraversecity.adviserly.com/patrick-lebron) - Department: Sales (Sales) - Title: Sales Consultant - Call: 231-932-6211 As a Sales Consultant with a year under my belt, I'm bringing my energy and love for connecting with people to the team at Serra Traverse City. I enjoy using social media platforms like TikTok to reach new customers, which gives me an edge in the fast-paced sales environment. My approach to customers is all about listening to understand and tailor my selling style to how they prefer to buy. Customers appreciate that! Outside of work, I'm all about balancing hard work with fun. You might find me playing beach volleyball, belting out karaoke, or exploring new places – I've been to Italy and Puerto Rico, and I'm always planning the next adventure. I also love a good discussion; I’m happy to talk about conspiracy theories or different viewpoints on life. My friends would probably say I'm known for my infectious personality. ### Robb Gillies - Profile: [https://serratraversecity.adviserly.com/robb-gillies](https://serratraversecity.adviserly.com/robb-gillies) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (16 ratings, 12 reviews) - Lifetime vehicles sold: 76 - Recent vehicles sold: 8 - Sales specialties: 1500, ACADIA, ESCAPE, GRAND CHEROKEE, SIERRA 1500 - Call: 231-929-8824 x8824 I'm a sales consultant with experience in the industry since 2004, most recently with Serra Traverse City. I've lived in and around Cadillac, MI my whole life, and I'm a proud Cadillac Senior High School grad and lifelong Detroit Lions fan (season ticket holder for 10 years – that's a lot of miles!). I'm married, love my guitar collection, and enjoy building FPV drones in my spare time. For almost 33 years I’ve been a club/bar/mobile DJ—I’ve played hundreds of weddings and thousands of bar gigs. I’m comfortable talking to anyone about anything and I try to bring that same easygoing attitude to my sales work. Buying a car is a big decision, but it doesn’t have to be stressful. I make it fun! Oh, and I’ve eaten more pizza than anyone I know. Seriously. A *lot* of pizza. Ask me about my cross-country road trip sometime – it involved a surprising amount of pizza. Recent reviews: - 2026-01-02 | 5.0/5 | Kyler W. — Robb didnt just sell a car. He sold a comfort in a situation that most people find overwhelming and stressful. Robb was easy to communicate with and showed a level of professionalism rarely seen anymore. If I could have given him an 11/10 I would have. - 2026-02-11 | 5.0/5 | Eric G. — Very good! He was patient with my back and forth about vehicles and budgets. It was nice that he didn't try to push a certain vehicle and was accommodating right up through the final sale. - 2026-02-26 | 5.0/5 | Colton S. — Robb was incredible with the entire experience. He was extremely helpful and took care of everything. Definitely made the process very smooth and easy. Appreciate everything he did. ### Robert Warner - Profile: [https://serratraversecity.adviserly.com/robert-warner](https://serratraversecity.adviserly.com/robert-warner) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (52 ratings, 38 reviews) - Lifetime vehicles sold: 230 - Recent vehicles sold: 13 - Sales specialties: EQUINOX, FORESTER, GRAND CHEROKEE, OUTBACK, ROGUE - Call: 231-486-0913 x1513 Hi, I'm a Sales Consultant from Traverse City, currently working at Serra Traverse City. I've been in sales for over 20 years, working across various industries. I'm passionate about building strong, lasting relationships with my customers – it's more than just a sale; I aim for long-term friendships. Customer service is my passion; I genuinely enjoy helping people and making them happy. Outside of work, I enjoy spending time with my wife, son, and extended family at Torch Lake. Watersports, boating and large family gathering are how I like to spend my time in the summer. Recent reviews: - 2026-01-28 | 5.0/5 | Alexus R. — Very good! He helped find cars in my price range that met all of my needs and responded in a timly manner. He was upfront and honest about pricing and made the car shopping process less stressful! - 2026-02-11 | 5.0/5 | Emily E. — Robert was very helpful, honest, no pressure sales. Gave lots of good info, was great with communication between our visits, and we’d strongly recommend him to everyone! - 2026-03-14 | 5.0/5 | Christopher P. — Real. Friendly. Honest. Some o e I would recommend people to in a heartbeat. As a manager some one I would say greatly represents their job and business. ### Sean Buchinger - Profile: [https://serratraversecity.adviserly.com/sean-buchinger](https://serratraversecity.adviserly.com/sean-buchinger) - Department: Sales (Sales) - Title: Sales Consultant - Lifetime vehicles sold: 5 - Recent vehicles sold: 1 - Sales specialties: FIT, SANTA FE, TRAVERSE, TUCSON HYBRID - Call: 231-486-8963 I'm a sales consultant at Serra Traverse City with eight months of experience. I graduated from Frankenmuth High School. I'm passionate about helping people find the perfect vehicle – making the process quick, easy, and fun. My focus is on exceeding customer expectations; I actively listen to understand their needs and find the best fit. I'm proud to be part of Serra Traverse City's culture, which emphasizes going above and beyond for every customer. In my free time, I enjoy weight training and discussing fitness and business strategy. My goal is to consistently deliver a world-class customer experience. I'm known for my positive energy and ambition. ### Sean Leach - Profile: [https://serratraversecity.adviserly.com/sean-leach](https://serratraversecity.adviserly.com/sean-leach) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (808 ratings, 571 reviews) - Lifetime vehicles sold: 1963 - Recent vehicles sold: 12 - Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK - Call: (231) 486-0912 I’m a passionate person, in my personal life and at work. My colleagues would say that I am always smiling, love to sing, and I always come into the dealership with a positive attitude. I have built a great foundation and group of customers that have enjoyed buying cars from me, and some I have sold multiple cars to over a short period of time. That’s because I’m easy to get along with, relaxed, but I work hard and will not stop till they are happy and pleased. I want my customers to have me as their car-guy for life. Customers can depend on me for an honest and easy-going buying experience. I am certified sales associate and technology expert in Subaru, Toyota, Cadillac, VW and Nissan, as well as pre-owned certifications. During down time, I love snowboarding, hiking, water sports, camping, biking, and just about every other sport. I also enjoy going to professional sports events. Love giving back to those in need by helping with Goodwill Industries and Father Fred each year. Most of my time is spent with my wife Katy and our two Boston Terriers, Lola and Porter! Recent reviews: - 2026-02-13 | 5.0/5 | Mary A. — Honest. Helped me find what I wanted within my price range. I never felt pressured to buy anything other than what I was looking for. He also was great as far as returning my phone calls. Explained all my questions I had. Sean is great to deal with. This is my second Subaru I purchased through Sean. - 2026-02-15 | 5.0/5 | Norman L. — This is the second car I have bought from Sean this past year. In both cases, it has been a pleasure working with him. He is supremely knowledgeable about the cars and takes his time with everything. Simply said, he is my go to Subaru guy!! - 2026-02-15 | 5.0/5 | Lonny M. — Sean is a FAST, effective, and proven associate! He responds to all emails or calls so quickly and always has an answer for me! I have recommended him to several friends and family members and will continue to do so! ### Steve Haas - Profile: [https://serratraversecity.adviserly.com/steve-haas](https://serratraversecity.adviserly.com/steve-haas) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (42 ratings, 35 reviews) - Lifetime vehicles sold: 150 - Recent vehicles sold: 13 - Sales specialties: ASCENT, CROSSTREK, FORESTER, LEGACY, OUTBACK - Call: 231-486-8952 x1052 I'm new to Serra Subaru and to car sales but have over 30 years of experience in the auto industry and I look forward to helping you find your next car! I enjoy classic cars, skiing, and recently started sailing. I'm proud to be a part of the Serra Subaru team and know I can help you find a car you'll love. Recent reviews: - 2026-03-21 | 5.0/5 | Sarah A. — I had a great experience, he was quick to respond when I reached out about a vehicle I was interested in. He had it ready for me to test drive before I even got there and told me a good area to test drive it. Was very helpful and made buying a new car easy and enjoyable. 10/10 will be going back for my next car as well. - 2026-02-21 | 5.0/5 | Peggy S. — Great! He did everything he said he'd do. He was great with communication and answered all my questions. There was no pressure, even when I changed my mind on the vehicle I was seeking. - 2026-03-10 | 5.0/5 | Donna A. — Steve is great. He was super nice, knowledgeable, and communicative before, during, and after the purchase. The big red bow on the car at the closing was unexpected and fun! ### Steven Fairbanks - Profile: [https://serratraversecity.adviserly.com/steven-fairbanks](https://serratraversecity.adviserly.com/steven-fairbanks) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (164 ratings, 121 reviews) - Lifetime vehicles sold: 438 - Recent vehicles sold: 9 - Sales specialties: ASCENT, CROSSTREK, FORESTER, LEGACY, OUTBACK - Call: 231-486-0937 Hi there, my name is Steve Fairbanks and I am a sales associate here at Serra Motors. The best thing about being in automotive sales is sharing the excitement with my customers as they buy a new car. I am relatively new to this job. I've worked in the service industry for most of my adult life and have had many unique experiences with waiting tables, bartending, and managing exciting bars and restaurants nationwide. Ultimately, the time was right to change gears! I feel incredibly fortunate to now be a part of the Subaru sales team at Serra motors. I am a service-oriented professional who values loyalty and trustworthiness. I owe each of my successes to my ability to listen, recognize my customers' needs and wants, and guide them through the purchase process with respect and kindness. I have had a few ironies, like joining the Marine Corps shortly after art school. Let's just say that I am not afraid to laugh at myself. I've also reconnected with my high school sweetheart; we've been married for over eight years. We love the home we've made for ourselves in the heart of Traverse City, and we love our three hilarious dogs: Ace, Charlie, and Pearl. I hope to meet you here in the dealership someday. I would love to get to know you and earn your business. Recent reviews: - 2026-01-09 | 5.0/5 | Kathryn D. — My experience with Steve was excellent. I drove a few different cars and Steve gave me lots of good information about each of them so that I could make the best decision for my needs. He is extremely knowledgeable about different models and trim packages and was able to answer all of my questions, which steered me to the right vehicle for me. From test driving to purchase agreement to walking out with the keys, everything was handled professionally and efficiently. I have recommended Steve in the past and will continue to do so after this exceptional experience. - 2025-12-28 | 5.0/5 | April W. — Steven stayed in touch with us over several months as we debated our next purchase. The moment I reached out to look at a vehicle he was super responsive and worked to get a test drive set up that day, and stayed late to do all the paperwork. Everyone at the dealership was great to work with. Steve is straightforward and trustworthy - when we buy our next car I will reach out to him again! - 2025-12-31 | 5.0/5 | Margaret D. — Fantastic experience. I walked in out of curiosity and walked out owning a new Subaru. No pressure, just a quality experience. More than fair deal on a trade-in. Excellent financing terms. Lots of time spent answering questions and explaining details. I highly recommend Steve and Serra Subaru! ### Steven Miller - Profile: [https://serratraversecity.adviserly.com/steven-miller](https://serratraversecity.adviserly.com/steven-miller) - Department: Sales (Sales) - Title: Sales Consultant - Joined: 2023-10-23 - Rating: 4.9 stars (139 ratings, 92 reviews) - Lifetime vehicles sold: 393 - Recent vehicles sold: 12 - Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK - Call: 231-486-0903 Hi! Steven Miller here, a Sales Consultant at Serra Traverse City ready to help you find your next car, truck, or SUV! I'm always striving to ensure the customer has an enjoyable experience. Leasing or buying a new-to-you vehicle should be a fun and exciting moment in your life and I look forward to assisting you to make that true! I'm a big sports fan, with hockey and football at the top of that list. A simple fun fact about myself is that my dad and I visited all 31 NFL stadiums over the course of approximately 10 years and they are some traveling memories and experiences I'll hold on to for life. Growing up, I played hockey,football and some soccer. But, these days, snowmobiling, four-wheeling, driving side by sides, and hanging out with family and friends are what I enjoy taking on. Although I'm new to the auto industry, I have always been interested in vehicles and have wanted to get into sales due to my interest in all the different makes and models. It feels great meeting and talking to new people and learning about the auto industry, and I can't wait to share that knowledge with my customers so they can make the best purchasing decisions. Working with you will be an honor, so please don't hesitate to stop by and see me! Recent reviews: - 2026-04-08 | 5.0/5 | John R. — Steven worked with us to make sure our buying experience went well from an initial outside meeting to look at our interest in Subaru models to finalizing the sale. While we waited for the car to be available, he kept in contact with updates. And when he suddenly became ill he informed me and explained that another person would be taking over the final closing of the sale. - 2026-01-10 | 5.0/5 | Kathleen W. — Steven was incredibly helpful when we were trading in my father's truck for a new Subaru. He had the car we liked warmed up and waiting for us when we arrived, and worked with us within our brief time frame to get our transaction completed. - 2026-01-25 | 5.0/5 | Sebastian A. — Friendly and efficient service. Steven answered all of my questions clearly. He let me test drive a couple of different vehicles, so that I could compare them. The whole process did not require very much time, which I appreciated. ### Tim Richards - Profile: [https://serratraversecity.adviserly.com/tim-richards](https://serratraversecity.adviserly.com/tim-richards) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (98 ratings, 70 reviews) - Lifetime vehicles sold: 640 - Recent vehicles sold: 23 - Sales specialties: 1500, EQUINOX, GRAND CHEROKEE, SIERRA 1500, TERRAIN - Call: 231-932-6235 As a Traverse City native, I'm proud to have served as a Sales Consultant for Serra Traverse City for over two decades. With my extensive knowledge of new and used vehicles, I've consistently exceeded sales expectations, earning the trust and loyalty of countless customers. Throughout my career, I've maintained a strong commitment to integrity, transparency, and exceptional customer service. I believe in building lasting relationships based on honesty and open communication. My passion for automobiles and my eagerness to share my knowledge make every interaction enjoyable and informative. Outside of work, I'm a devoted husband to Maria and a proud father of four amazing children. I enjoy discussing sports, sharing my love for the Michigan wolverines, Lions and Tigers, and participating in community events. My family and faith are the cornerstones of my life, providing me with the support and motivation to excel in both my personal and professional endeavors. With my unwavering energy and a proven track record of success, I am committed to providing exceptional car-buying experiences for every individual who walks through our doors. Please feel free to reach out to discuss your automotive needs and explore how I can help you find the perfect vehicle to fit your lifestyle and budget. Recent reviews: - 2026-02-14 | 5.0/5 | Mark M. — We met Tim by chance in the Price Point lot in December. A 2024 GMC Acadia At4 caught our eye on a search engine. We were in Traverse City from our home in the U.P. to see a friend in the hospital. Also flying out for the holidays. Tim said he was going to be on vacation till a few days into the New Year. When we all returned and discovered the car was still available a deal was made. In a few days the Acadia was in our garage. All done by a chance meeting! Thanks Tim for this wonderful experience. Please check Yelp for an additional dealership review. - 2026-03-09 | 5.0/5 | Brian M. — Tim was an excellent help finding me the best vehicle in which I was looking for and needed. He is very knowledgeable and goes above and beyond for his customers. I'm very satisfied with my experience with him and grateful for the vehicle I am driving today. - 2026-04-09 | 5.0/5 | Lindsey K. — Tim is the best! My family and I have gotten all our vehicles from him for years. He always goes above and beyond to get us exactly what we’re looking for. I couldn’t recommend him more! ### Todor Petrov - Profile: [https://serratraversecity.adviserly.com/todor-petrov](https://serratraversecity.adviserly.com/todor-petrov) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (494 ratings, 371 reviews) - Lifetime vehicles sold: 1064 - Recent vehicles sold: 24 - Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK - Call: 231-486-0901 Welcome to Serra Traverse City and thanks for taking the time to read my bio! My customers are my number one priority. I try to make the purchase process fun and give detailed explanations. I am a computer science graduate who is also passionate about vehicles and stocks. Known amongst my colleagues and clients as a positive energy provider. I consider myself a very patient person. In my free time, I enjoy playing guitar, volleyball, skiing, and honestly, any kind of sport even if I haven't played before cause I love competing and learning new things on a daily basis. I speak English, Macedonian, Bosnian, Serbian, Bulgarian, Croatian, and Montenegro. Recent reviews: - 2026-04-15 | 5.0/5 | James G. — From the moment, one meets Todor it is obvious his an honest and personable consultant. Every meeting or interaction we have had with Todor over the last few years has been very pleasant and informative. We do recommend Todor to anyone in the market for a car. Todor is a stand out person and representative as. A person and a sales representative. In our opinion, he is 5 star.! - 2026-04-04 | 5.0/5 | Patricia B. — My car buying experience with Todor was so positive. He is courteous, very knowledgeable about various brands of vehicles, readily answered questions & took what I shared to narrow down the car search. I would certainly work with Todor again and highly recommend him to anyone looking to purchase a new or pre-owned vehicle. - 2026-04-18 | 5.0/5 | Jessica T. — I have purchased two new cars from Todor and Serra! Todor is an excellent salesman. He worked with me to get a good deal, he is an excellent communicator, and made me feel like a valued customer! I will continue to recommend Todor and Serra to everyone! ### Tony Grams - Profile: [https://serratraversecity.adviserly.com/tony-grams](https://serratraversecity.adviserly.com/tony-grams) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.8 stars (28 ratings, 20 reviews) - Lifetime vehicles sold: 233 - Recent vehicles sold: 14 - Sales specialties: 1500, EQUINOX, GRAND CHEROKEE, SIERRA 1500, SILVERADO 1500 - Call: 231-932-6208 x6208 Welcome to Serra Traverse City Price Point! With 15 years of experience in preowned vehicle sales, I am confident in providing my customers with an honest, reliable and enjoyable experience. My goal is to support you in your vehicle purchase of a Price Point Car, Truck or SUV. I am available Monday-Saturday to help you find a vehicle that meets your transportation needs. When I'm not at the Price Point store, I will be with my chocolate labs, hiking, fishing, hunting, or anything outdoors. I play soccer, golf and bowling and I love all other sports too. My family is so very important to me and we appreciate the beaches, lakes, restaurants and all that Traverse City has to offer. I am available by phone at 231.932.6208 email me at tony.grams@serratc.com or stop into our location at 1615 S Garfield Ave, Traverse City, MI 49686. I look forward to meeting you and your family, and friends. Recent reviews: - 2025-11-20 | 5.0/5 | James H. — He was very accommodating when we changed our minds and wanted to look at another vehicle at their Boon St. location. He was great to work with and very nice. Would recommend him to anyone looking for a vehicle. We have purchased our last three used cars at Serra Price Point. Great company. - 2026-03-10 | 5.0/5 | Paige W. — It was fantastic! Tony was quick to respond to my initial email and helped me get set up for a test drive immediately. It was a great experience working with him and purchasing my vehicle. - 2025-12-30 | 5.0/5 | Brianna Y. — Tony was very helpful not pushy and great with my son who happened to be with me that day. They’ve stood on what they agreed to and that’s huge. ### Trevor Bower - Profile: [https://serratraversecity.adviserly.com/trevor-bower](https://serratraversecity.adviserly.com/trevor-bower) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (274 ratings, 185 reviews) - Lifetime vehicles sold: 705 - Recent vehicles sold: 19 - Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK - Call: 231-486-0936 Hi! I’m Trevor Bower, and I look forward to earning your trust and your business. It will be an honor to serve you and take care of your automotive needs. My customers and colleagues know me for being a very positive person who does everything to help others achieve their goals. If I can make people smile and laugh, I try to do just that. In addition to the automotive industry, I have other skills and talents, such as culinary arts, which includes being a classically trained and certified chef. I enjoy skiing, hiking, kayaking, off-roading, playing chess, and traveling when it comes to my free time. Some of the places I have traveled to include Mexico, France, Canada, and more, where I love visiting national parks and other incredible attractions. Please enjoy your time on the Serra Traverse City website, and be sure to reach out to me for high-quality service. Recent reviews: - 2026-03-22 | 5.0/5 | Sharon P. — Great, he even laughed at my joke, fine sales person, would give him my time again and would refer him to anyone else wanting to purchase a vehicle. Very knowledgeable and it was all a pleasant experience. I appreciate his experience and his help showing me all kinds of technical things about the car, helping me set up the phone, and the features of the car. I am enjoying it, can't wait to take a summer trip. thank you Trevor. - 2026-03-22 | 5.0/5 | Elizabeth W. — Great! He was very friendly and helpful. He knew how to expedite the process so we didn't spend too much time waiting for anything. He and the finance team had all the paperwork ready to go so we just needed to sign and get into our new vehicle for a lesson about how to get started driving our car. - 2026-02-20 | 5.0/5 | Sharon J. — Trevor did a great job finding the best deal for me which was a Subaru Crosstrek. Trevor is knowledgeable and works hard for his customers. I would highly recommend working with Trevor. ### Tyler Bridson - Profile: [https://serratraversecity.adviserly.com/tyler-bridson](https://serratraversecity.adviserly.com/tyler-bridson) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (105 ratings, 76 reviews) - Lifetime vehicles sold: 352 - Recent vehicles sold: 10 - Sales specialties: ATLAS, Q5, TAOS, Tiguan, TIGUAN - Call: 231-486-8951 Please stop by and ask for Tyler Bridson so I can provide the excellent service you need in your search for a new vehicle! Going above and beyond your expectations is what I’ll do from beginning to end. You can always rely on me for trustworthiness, reliability, accuracy, and availability. I’m here to put in the work you need and deserve. I grew up in Fife Lake, MI, and studied at Alpena Community College. I’m the proud father of an incredible son and little girl on the way! My wife and children are my world. My hobbies include gardening, fishing, hunting, and golfing. I also like to visit Minnesota and the Detroit River yearly. When it comes to social discussions, my favorite topics are grilling, fantasy football, and of course, fishing and hunting. Some certifications I’ve earned throughout the years include a Commercial Drone License and Children/Adult CPR. Helping others is one of my true passions in both professional and personal settings; it feels great to see people happy and even better to know I played a role in the process! Recent reviews: - 2026-01-26 | 5.0/5 | Robert B. — OUTSTANDING!! This is our 2nd VW that we purchased from Tyler in 2025. One in Feb and one in Dec. Both experiences were wonderful, very efficient, required minimum time at his desk, and honestly, he is a pleasure to be around. My recommendation for future VW customers is this: Ask for Tyler Bridson and you will never regret it! - 2026-03-02 | 5.0/5 | Paul C. — Tyler is very friendly and answered all my questions about the vehicle that I purchased. He also explained what resources are available in the area and at the dealership. - 2026-01-21 | 5.0/5 | Karyl K. — Went out of his way to be sure we were happy. Explained everything we signed. Made our lease transition to ownership very easy. Has a great personality. Thank you! ### Tyler Burns - Profile: [https://serratraversecity.adviserly.com/tyler-burns](https://serratraversecity.adviserly.com/tyler-burns) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (74 ratings, 51 reviews) - Lifetime vehicles sold: 333 - Recent vehicles sold: 13 - Sales specialties: CHEROKEE, ESCAPE, FORESTER, OUTBACK, ROGUE - Call: 231-486-8965 Hello, friends! As a Sales Consultant for Serra Traverse City, I am beyond grateful for the opportunity to connect with the amazing customers in our area. My passion lies in helping individuals find the perfect vehicle to match their unique needs and aspirations. Outside of work, I am a devoted husband to my wonderful wife, Kelsey, and a proud father to our beautiful daughter, Lainey. Our family is the heart and soul of my world. As a graduate of High Point University, I carry a strong work ethic and a commitment to excellence. My love for the New York Jets and Knicks runs deep, and I always relish the chance to chat about sports. My character qualities include empathy, integrity, and a genuine desire to create a positive experience for every customer I encounter. I enjoy discussing family, sports, and all the things that make life in Traverse City so special. When I'm not in the showroom, you can find me on the golf course, shooting hoops, or hitting the pavement for a run. These activities help me stay active, energized, and focused on my goals. I look forward to meeting you and exploring how we can work together to find the perfect vehicle for you. Let's connect soon! Recent reviews: - 2026-03-19 | 5.0/5 | Glenn C. — Very good experience. Answered all our questions. Help my wife with hooking up her phone to her radio and showed her how afew other options works on her new car. Really recommend Tyler. - 2026-01-02 | 5.0/5 | Andrea N. — He did a great job. Went over all of my options for what I was looking for. Worked with my timing for coming and getting the car. - 2026-02-09 | 5.0/5 | James N. — Tyler was great. I will He will always have the first opportunity to provide me with the vehicle that I am looking for! ### Weston Deming - Profile: [https://serratraversecity.adviserly.com/weston-deming](https://serratraversecity.adviserly.com/weston-deming) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (21 ratings, 14 reviews) - Lifetime vehicles sold: 166 - Recent vehicles sold: 8 - Sales specialties: 1500, CHEROKEE, EQUINOX, OUTBACK, SILVERADO 1500 - Call: 231-929-8833 x8833 My small-town roots in Boyne City have instilled in me a grounded work ethic and an unwavering commitment to serving others. Having joined the team at Serra Traverse City, I bring my dedication to exceeding expectations. As a Sales Consultant, I approach my role with integrity and a genuine desire to understand my clients' needs. I navigate the sales process seamlessly, tailoring my approach to each individual's unique situation. Beyond the sales floor, I am passionate about following the Detroit Lions and immersing myself in the world of sports. I also enjoy the thrill of snowboarding and the precision of golf. In my free time, I seek out engaging conversations on current events, sports, and music. I believe that building strong personal connections is the cornerstone of successful relationships, both in business and life. Recent reviews: - 2025-09-27 | 5.0/5 | Helen D. — Weston listened to our list of needs we were looking for in a car. We test drove several cars before we got the right car for us. Weston was very kind and when a car came in that he thought would be the right fit he called us right away. I would definitely recommend Weston with no hesitation. - 2025-09-29 | 5.0/5 | Pamela B. — Amazing. Wes was so helpful and avalible. He moved mountains to get me into the car of my dreams. He was very professional and made sure I was aware of all the incredible features my car had. He was very patient with me. He did a great job from start to finish. - 2025-11-13 | 5.0/5 | Sandra N. — Weston was absolutely awesome. I would highly recommend him to anyone looking for a vehicle. Don't let his age fool you, he was so knowledgeable and if he didn't have the answer, he went and found someone who did. From start to end I recommend Weston! ### Yigit Kilic - Profile: [https://serratraversecity.adviserly.com/yigit-kilic](https://serratraversecity.adviserly.com/yigit-kilic) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (1 ratings, 1 reviews) - Lifetime vehicles sold: 7 - Recent vehicles sold: 1 - Sales specialties: 1500, ENVISION, F-150, FOCUS, TRAX - Call: 231-486-0967 As a Sales Consultant in construction, I'm passionate about helping projects come to life. My background includes a degree in Economics from METU and years of experience building relationships with clients across Europe and 30 U.S. states. I thrive on interacting with people, understanding their needs, and using my problem-solving skills to find the best solutions. I’m a big fan of data analysis, which allows me to provide informed guidance and optimize outcomes. Outside of work, I enjoy basketball, soccer, fishing, and travelling. I've also been involved with the YMCA. My interests go beyond that, I am a car enthusiast, and a proud supporter of Fenerbahce. I am also enthusiastic about creating a company culture focused on team and growth for 2024. I bring a collaborative and honest approach to every project, and I am currently working with Serra Traverse City. I believe in the power of strong relationships, and I always aim to deliver successful results. Whether it’s enjoying a cup of Turkish coffee before my day or analyzing project data, I’m dedicated to the details that drive success. Recent reviews: - 2026-02-17 | 5.0/5 | Denise M. — Yigit was very helpful and willing to answer all my questions, even on weekends and evenings. It was a pleasure working with him. ### Zach Grundy - Profile: [https://serratraversecity.adviserly.com/zach-grundy](https://serratraversecity.adviserly.com/zach-grundy) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (136 ratings, 89 reviews) - Lifetime vehicles sold: 429 - Recent vehicles sold: 22 - Sales specialties: 4 RUNNER, HIGHLANDER, RAV4, TACOMA, TUNDRA - Call: 231-486-8930 Finding your next vehicle should be an incredible experience you’ll love and never forget, and I’m here to provide that! The moment you step foot through our dealership’s doors at Serra Traverse City, you can rely on me to learn more about your automotive wants and needs so I can provide the options that suit you best. My objective is to be helpful, relaxed, and fun. When it comes to life outside of work, my favorite hobbies and interests are spartan races, basketball, softball, and working out. Traveling is another pastime I enjoy, with my most memorable trip to date being a 3-week mission trip to Liberia, helping build an orphanage compound for double-orphaned children. Giving back to others has always been my professional and personal passion. I always take the time to listen to others so I understand what they are looking for, regardless of the situation! Recent reviews: - 2026-02-04 | 5.0/5 | Natalie D. — I previously worked with Zach to buy a Sienna and it was a flawless experience. This month, he helped my husband buy a vehicle and he was just as timely, friendly, and knowledgeable as before. When my mom needed a new vehicle recently I knew Zach would help her get something safe and reliable and he did! 10/10, no notes! - 2026-04-05 | 5.0/5 | Ashley V. — Our experience with Zach was laid back and pleasant. He was always calm, easy going, and flexible. The whole process was easy and no pressure. I would recommend his services to anyone wanting to buy a new car! - 2026-02-25 | 5.0/5 | Shannon T. — Highly recommend working with Zach on your next purchase My husband and I felt valued, comfortable, and confident that Zach cared about our needs and how to meet them. We will be back! ### AJ Kortokrax - Profile: [https://serratraversecity.adviserly.com/aj-kortokrax](https://serratraversecity.adviserly.com/aj-kortokrax) - Department: Service (Service) - Title: Service Advisor - Rating: 4.8 stars (564 ratings, 361 reviews) - Lifetime vehicles serviced: 3287 - Recent vehicles serviced: 136 - Call: 231-929-8838 As a Service Advisor in the automotive industry since 2010, I'm passionate about putting your automotive needs first. With a degree in Automotive Management from Ferris State University, I'm well-equipped to guide you through every step of your service journey. Outside of the dealership, family is my everything. As a devoted husband to my wife Heather and father of two amazing girls, I cherish spending time outdoors hiking, camping, and engaging in countless activities with them. Exceptional customer care is what I strive for. I go above and beyond to ensure that your vehicle is properly cared for and that you're kept fully informed throughout the process. My open and honest communication style fosters trust and confidence, so you can rest assured that your automotive needs are in capable hands. Whether it's your first time to the dealership or you have been working with us for years, I'm here to provide you with the peace of mind and convenience you deserve. Recent reviews: - 2026-04-11 | 5.0/5 | Theresa H. — I was pleasantly surprised with the service I received. A J was to the point with what would be happening with my oil change and immediately showed me to the client lounge area. When change was complete, he came to tell me my car was ready. He helped me apply my GM Rewards points to pay for the service. He suggested I make a separate visit when getting my snow tires switched to address my concern about possible need for wheel alignment. I was pleased to see that service measured up to what I had always received when the business was owned by Marsh family. - 2026-03-26 | 5.0/5 | Lee S. — Friendly, efficient service, excellent communication, AJ cares about the customer being satisfied! - 2026-04-18 | 5.0/5 | Laura R. — AJ was awesome! Kept me informed throughout the service time. Very friendly and helpful. ### Ashley Harrison - Profile: [https://serratraversecity.adviserly.com/ashley-harrison](https://serratraversecity.adviserly.com/ashley-harrison) - Department: Service (Service) - Title: Service Advisor - Rating: 4.9 stars (598 ratings, 457 reviews) - Lifetime vehicles serviced: 2857 - Recent vehicles serviced: 188 - Call: (231) 660-8387 My journey in the automotive industry spans over a decade, during which I've cultivated a reputation for excellence both within Serra Traverse City and the industry at large. As a Service Advisor, I take great pride in fostering lasting relationships with my clients and fellow colleagues. Growing up in Kalkaska, Michigan, I have a strong connection to this region. My passion for helping others extends beyond my professional life, and I actively seek opportunities to make a positive impact in our community. I am a highly adaptable and approachable individual who enjoys working with diverse personalities. My genuine enthusiasm for assisting customers shines through in my interactions. Positive feedback from both clients and coworkers has consistently reinforced my commitment to providing exceptional service. In addition to my professional accomplishments, I am proud of the personal connections I have forged over the years. My clients trust me with their vehicles and rely on my expertise, which brings me immense satisfaction. Outside of work, I enjoy a variety of activities including golf, disc golf, and dancing. I am also a big fan of discussing current events, sharing stories about our children, and connecting with people from all walks of life. Recent reviews: - 2026-04-15 | 5.0/5 | Steve J. — Overall experience has been great. I have been there several times now, and Ashley has always taken care of me and her knowledge and professionalism make her a great asset for the company. - 2026-04-14 | 5.0/5 | Joseph T. — She keeps your informed and up-to-date and what’s going on with your vehicle so you know when it’s ready she’s very knowledgeable and helpful and figuring out problems for you - 2026-04-16 | 5.0/5 | Dwayne B. — She was very helpful and knowledgeable. She is a very nice young lady. ### Bobby Hundley - Profile: [https://serratraversecity.adviserly.com/bobby-hundley](https://serratraversecity.adviserly.com/bobby-hundley) - Department: Service (Service) - Title: Volvo Service Advisor - Rating: 4.9 stars (940 ratings, 657 reviews) - Lifetime vehicles sold: 105 - Lifetime vehicles serviced: 5588 - Recent vehicles sold: 13 - Recent vehicles serviced: 226 - Sales specialties: ESCAPE, OUTBACK, PATHFINDER, ROGUE, TACOMA - Call: 231-486-8932 Hi! I’m Bobby Hundley, a service advisor for Serra Traverse City who looks forward to working with you soon! I grew up in Gladwin, Michigan, and am currently enrolled at Northwood University. My hobbies include playing slow pitch softball in the summer, playing video games, and going on hikes with my wife. My colleagues and friends would say I’m known for my friendliness, dependability, and knowledge about cars. Guests can rely on me to go the extra mile when assisting with their vehicle needs. I take the time to listen to each one of our customers to be sure every question is answered. I joined the team in 2017 and have enjoyed meeting people from all walks of life. I’ve always been passionate about automobiles, so working in this industry and talking about vehicles daily makes me happy. Recent reviews: - 2026-04-17 | 5.0/5 | Glenn J. — Bobby was very helpful, explaining each item of service. My service visit was efficient and pleasant. - 2026-04-14 | 5.0/5 | Richard M. — Bobby is the best- treats my wife, son and me with professional caring, service and follow up! - 2026-04-16 | 5.0/5 | Chris E. — Once again, Bobby took great care of me! The Serra Volvo service team are great! ### Chad Mackowiak - Profile: [https://serratraversecity.adviserly.com/chad-mackowiak](https://serratraversecity.adviserly.com/chad-mackowiak) - Department: Service (Service) - Title: Service Advisor - Rating: 4.9 stars (21 ratings, 14 reviews) - Lifetime vehicles serviced: 337 - Recent vehicles serviced: 288 - Call: 231-486-8907 Born and raised in beautiful Charlevoix, I've spent the last nine years in the auto industry, and currently with Serra Traverse City. I'm a proud Spartan and a North Central Michigan College alum. Having lived in Texas for four years, I've got a little bit of the Lone Star State in me. When I'm not helping customers, you might find me at the billiards table, hitting the disc golf course, hiking the trails, or lost in a good book. I also enjoy strumming the guitar, and am always eager to dive into the latest science concepts. I pride myself on being personable, easy to communicate with, and I really enjoy the challenge of abstract thinking. Recent reviews: - 2026-04-13 | 5.0/5 | Mark F. — Took my yota to three different places to try to figure out why my truck rode rough. Shocks, alignments and tire balancing. Chad, you're the ONLY one that took the time to LOOK at the tires and find out they are load rated E. The rest is history. Serra........... send a memo to your garages about when someone has problems with rough rides, at least on pickups, have them start by LOOKING at the tires and see if they are load rated E. Buy Chad a ham for me and tell him I said thanks. They are only $0.79 per pound at Meijers right now. You'll be out $7,00 at the most. Thank you Chad - 2026-04-17 | 5.0/5 | Felicia S. — Polite, informative, helpful. Stepped up when my dedicated service advisor was busy with another customer. Instead of making me stand and wait until my dedicated advisor was available he got my car “in the service loop” and the work started. - 2026-04-11 | 5.0/5 | Thomas B. — Excellent. My car was in for warranty work and I got it back sooner than expected, no charge of course. Thanks! ### Dan Klei - Profile: [https://serratraversecity.adviserly.com/dan-klei](https://serratraversecity.adviserly.com/dan-klei) - Department: Service (Service) - Title: Brake & Alignment Service Advisor - Call: 231-932-6366 ### Dani Walters - Profile: [https://serratraversecity.adviserly.com/dani-walters](https://serratraversecity.adviserly.com/dani-walters) - Department: Service (Service) - Title: Subaru Service Advisor - Rating: 4.9 stars (7802 ratings, 5069 reviews) - Lifetime vehicles serviced: 31982 - Recent vehicles serviced: 312 - Call: (231) 486-0946 In the almost 10 years I have been in the service industry I have worked hard to build strong relationships with each of my guests. I enjoy talking about family, pets, or travels taken. My guests count on me to provide the information they need about their vehicle, whether it is good news or a problem that needs attention. I always take the time to go over each inspection item to ensure your safety and satisfaction. Rest assured, if we do find issues that need corrected, I will prioritize these findings as I would for myself or my own family. The best part of my job is seeing my customers safely back on the road after their service has been completed. Happy cars have happy owners and I am always willing to help you with your service needs no matter what they are! Recent reviews: - 2026-04-19 | 5.0/5 | Donald L. — Absolutely great! Positive, courteous, knowledgeable and efficient. You can count on great communication on the progress and status of your vehicle. You’re in good hands when you work with Dani. Note: we have worked with other service writers with Serri and communication efforts and customer care was poor and disingenuous. - 2026-04-19 | 5.0/5 | Karen T. — Dani is always very friendly, professional, and efficient. She makes sure things are taken care of. I always ask to have Dani handle my service requests. - 2026-04-19 | 5.0/5 | Scott N. — Excellent. She communicated well, answered questions competently, and kept me informed well throughout the entire process. ### Garthe Alderman - Profile: [https://serratraversecity.adviserly.com/garthe-alderman](https://serratraversecity.adviserly.com/garthe-alderman) - Department: Service (Service) - Title: Audi Service Advisor - Rating: 5.0 stars (2939 ratings, 1919 reviews) - Lifetime vehicles serviced: 13577 - Recent vehicles serviced: 135 - Call: (231) 486-8908 Good service begins and ends with the customer. At Serra Traverse City, we value every guest and make it a priority to exceed their expectations. Since joining the auto industry over 10 years ago, my goal has been to build strong relationships with my customers, which is exactly what I have done. My clients know that their interests always come first. When you want quality service with a smile, please don’t hesitate to reach out to me! Recent reviews: - 2026-04-07 | 5.0/5 | Dennis W. — Garthe was professional, responsive and easy to deal with making my initial experience with the Audi Traverse City excellent. - 2026-04-07 | 5.0/5 | Peter B. — Garthe is always professional, knowledgeable, enjoyable and capable. He builds trust and inspires confidence. - 2026-04-08 | 5.0/5 | Jeffrey A. — Excellent as always. Garthe never fails to deliver exceptional communication and customer service. ### Gene Mayo - Profile: [https://serratraversecity.adviserly.com/gene-mayo](https://serratraversecity.adviserly.com/gene-mayo) - Department: Service (Service) - Title: Service Advisor - Lifetime vehicles serviced: 31 - Recent vehicles serviced: 31 - Call: 231-486-8913 I'm a Service Advisor at Serra Traverse City, though I'm still learning. Originally from Hatteras, North Carolina, I've been in the industry for about three years now. I'm always upbeat, ready to listen to customer concerns, and I try to treat everyone with empathy and respect. My goal is to make sure every customer leaves with a smile and feels like a VIP. If you're not having fun at work, then it's just work, and that gets old. Outside of work, I love being outdoors. I'm a big fan of woodworking, fishing, hunting, and pretty much anything else that lets me enjoy nature. I also love to talk about guns, hunting, fishing, traveling, camping, and home improvement projects. I went to Anchor Bay High School and I enjoy exploring nature all over the USA. I have two kids and four grandkids. ### Greg McPherson - Profile: [https://serratraversecity.adviserly.com/greg-mcpherson](https://serratraversecity.adviserly.com/greg-mcpherson) - Department: Service (Service) - Title: Service Advisor - Rating: 4.7 stars (463 ratings, 304 reviews) - Lifetime vehicles serviced: 4000 - Recent vehicles serviced: 166 - Call: 231-929-8881 Recent reviews: - 2026-04-08 | 5.0/5 | Avery W. — Greg took the extra time needed to apply a coupon I wanted to use for my oil change, saving me money. Thanks Greg! - 2026-04-19 | 5.0/5 | Stephanie L. — Greg gives exceptional customer service and always answers all of my questions in precise detail. - 2026-04-17 | 5.0/5 | Forbes H. — Greg is always pleasant to interact with and helpful to remedy any problems that may occur. ### Jackson Vanskyhock - Profile: [https://serratraversecity.adviserly.com/jackson-vanskyhock](https://serratraversecity.adviserly.com/jackson-vanskyhock) - Department: Service (Service) - Title: Service Advisor - Rating: 4.9 stars (801 ratings, 519 reviews) - Lifetime vehicles serviced: 5066 - Recent vehicles serviced: 207 - Call: 231-932-6238 As a highly sought-after Service Advisor with four years of experience at Serra Traverse City, I have built an unwavering reputation based on trust and unwavering commitment. My clients value my approachable demeanor, meticulous attention to detail, and genuine desire to exceed their expectations. Beyond my technical expertise, I possess a strong character marked by hard work, empathy, and a positive attitude. I am passionate about finding innovative solutions and ensuring customer satisfaction in every interaction. I am a true enthusiast, immersing myself in the world of motors, whether it's exploring the intricacies of automobiles or enjoying the thrill of boating on the open water. My interests also extend to the gridiron, where I am an avid follower of football and always eager to engage in discussions about strategies and team dynamics. What sets me apart is my unwavering belief that everyone deserves the best possible financial future. I am always available to discuss financial literacy, money management, and how we can work together to achieve our financial goals. Whether it's solving a mechanical issue or navigating the complexities of personal finance, I am honored to be the trusted advisor that clients can rely on to guide them with integrity and a smile. Recent reviews: - 2026-04-17 | 5.0/5 | Lincoln C. — Top marks, per usual. In a fluke occurrence, a bird relieved itself all over the back passenger door while at the dealership. I'd recommend giving the vehicles a quick once over when they come out of the shop in case they need a rinse before handoff. The good people of Hyundai washed it when I came to pick it up and called out the situation, so all is well, just a recommendation. - 2026-04-19 | 5.0/5 | Candace P. — Jackson is very friendly and knowledgeable. He is attentive and cares about the clients. He makes us feel important. Thanks ! - 2026-04-20 | 5.0/5 | Gay K. — Great. Very personable. Just what you want - somebody that takes care of your car and gets you in and out. ### Jaimie Boudrie - Profile: [https://serratraversecity.adviserly.com/jaimie-boudrie](https://serratraversecity.adviserly.com/jaimie-boudrie) - Department: Service (Service) - Title: Subaru Service Advisor - Rating: 4.9 stars (3194 ratings, 2054 reviews) - Lifetime vehicles serviced: 11769 - Recent vehicles serviced: 176 - Call: 231-486-0927 Hi, I’m Jaimie Boudrie! As Service Advisor, I welcome new opportunities to connect with customers in order to help them fulfill all of their service needs. Whether you’re coming in for routine maintenance or a more complex repair, I am here to answer your questions with honesty and transparency to ensure you have the information you need. Our goal is to always keep you driving safe and happy! Automobiles are more than a career for me. My father and I spent my childhood into adulthood working on cars. Some of my most cherished memories are from these days. I am thrilled to share this knowledge to help others in my current role. When I am not working, I enjoy traveling with my wife and our dog. In fact, I have road tripped by car to 47 of our 48 contiguous states! I give back to the community by supporting Goodwill Industries and Cherryland Humane Society. I also enjoy playing tennis, kayaking, hiking, and attending auto races. Recent reviews: - 2026-04-20 | 5.0/5 | Bruce O. — Excellent, Jaimie remembers us as old friends even though we only see each other every 6000 miles. He is very efficient and does a great job. He knows why we are there and what the car needs. - 2026-04-17 | 5.0/5 | Nancy R. — Good, kind and professional. Like having Jamie as my Service Representative. Feel comfortable bringing my vehicle to him and Serra Subaru. - 2026-04-20 | 5.0/5 | Linda D. — I am very happy with the experience that I had with Sierra Suberu. Everything went very smooth. Thank you so much. ### John Fyfe - Profile: [https://serratraversecity.adviserly.com/john-fyfe](https://serratraversecity.adviserly.com/john-fyfe) - Department: Service (Service) - Title: Volkswagen Service Advisor - Rating: 4.9 stars (3329 ratings, 2124 reviews) - Lifetime vehicles serviced: 17703 - Recent vehicles serviced: 210 - Call: (231) 486-0920 My motto is: “Customer service is everything!” I take pride in being an honest person who can get along with just about anyone. Proud of the high customer service marks I have received throughout my 30+ year career in the auto industry. I started working for my father, and have continued to thrive in this business. I attended Hart High School and the Masters College. Outside of the dealership, I love to spend time with my wife, Patti, and my 3 amazing children. My hobbies and interests include basketball, writing music, traveling, and watching sports – go Lakers! Recent reviews: - 2026-04-14 | 5.0/5 | Meggen P. — John tends to all the details, to make my car service experience excellent. From welcoming me to the service door, to confirming the service I've requested, to delivery of the car... all on time and very kind. I'll keep coming back! - 2026-04-18 | 5.0/5 | Amy D. — It wasn’t John but the person was lovely. Very friendly and helpful. My experience is always a good one with John and anyone else that assists me. - 2026-04-14 | 5.0/5 | Lana J. — John is great. Always personable with a smile. Keep up the positivity, its a great attribute. A+ 10/10 ### Kayla Panek - Profile: [https://serratraversecity.adviserly.com/kayla-smith](https://serratraversecity.adviserly.com/kayla-smith) - Department: Service (Service) - Title: Service Advisor - Rating: 4.9 stars (608 ratings, 437 reviews) - Lifetime vehicles serviced: 3467 - Recent vehicles serviced: 147 - Call: 231-929-8850 As a Service Advisor for the past two and a half years at Serra Traverse City, I bring a customer-centric and detail-oriented approach to my role. I am known for my ability to effectively communicate with clients, providing clear explanations and addressing their concerns with empathy and professionalism. My passion for helping others and my strong work ethic have earned me a reputation for excellence. I am a lifelong resident of Michigan, and I take pride in my community and the relationships I have built with our clients. In addition to my experience, I hold a degree from Baker College. My analytical skills and problem-solving abilities enable me to quickly identify and resolve issues, ensuring our customers have a seamless experience. Outside of work, I enjoy spending time with my spouse, exploring the outdoors, and immersing myself in the world of books. Reading has always been a passion of mine, and I appreciate the escape and knowledge it provides. Recent reviews: - 2026-04-20 | 5.0/5 | Roger J. — Kayla as always does a great job!! She addresses customer's by name and has a friendly smile. Updates me as the day goes on about progress on the repair of my vehicle. Lets me know in advance of expected charges. She arranges a rental car prior to my arrival. When its time to purchase a new car, the great Service Department will play a role in where I purchase the vehicle. - 2026-04-12 | 5.0/5 | Reed S. — Kayla was outstanding. She was very kind and wanted to ensure we were taken care of, and receiving the best service possible. Thank you Kayla!! - 2026-04-11 | 5.0/5 | Michelle C. — You were kind, patient, and very thorough. Your follow-up with us was excellent. You made a stressful situation doable. ### Kelvin Smith - Profile: [https://serratraversecity.adviserly.com/kelvin-smith](https://serratraversecity.adviserly.com/kelvin-smith) - Department: Service (Service) - Title: Service Advisor - Lifetime vehicles serviced: 1 - Recent vehicles serviced: 1 - Call: 231-486-0914 Hi, I’m Kelvin Smith. I grew up right here in Traverse City, and I’ve always loved problem-solving—whether it’s fixing a technical issue or helping someone get the service they need. My background in technology support has given me the tools to approach challenges logically, but what I’m most passionate about is providing a positive customer experience. When I’m not at the dealership, you’ll probably find me by Lake Michigan, relaxing with my Maine Coon cats, or tinkering with one of my computers at home. ### Kevin Clous - Profile: [https://serratraversecity.adviserly.com/kevin-clous](https://serratraversecity.adviserly.com/kevin-clous) - Department: Service (Service) - Title: Toyota Service Advisor - Rating: 4.9 stars (3311 ratings, 1875 reviews) - Lifetime vehicles serviced: 27807 - Recent vehicles serviced: 473 - Call: 231-486-8910 Hello! My name is Kevin Clous, and I am a service advisor here at Serra Traverse City. I joined the auto industry in 2010, and look forward to many more years in this business. I believe in treating everyone the way I would like to be treated, which is why my guests can rely on me for exceptional customer service. I grew up in MI and graduated from Cadillac High School and Baker College of Cadillac. When it comes to my free time, I love watching University of Michigan sports, playing golf and hockey. Recent reviews: - 2026-04-10 | 5.0/5 | Christina B. — I had a very positive experience with Kevin and I plan on bringing my car there when it needs work from now on. I have told other people also to bring their vehicle to Serra Toyota. - 2026-04-21 | 5.0/5 | Bill S. — He’s been great. I’ve switched from Cheboygan service over to Serra because of the excellence from Kevin and the service tech that has been working on my Tundra. Thanks again - 2026-04-19 | 5.0/5 | Graham M. — Kevin went to great efforts to have my oil leak checked before the planned appointment to be able to order any parts ahead of time. Fortunately it was just a loose plug. ### Kristina Clark - Profile: [https://serratraversecity.adviserly.com/kristina-clark](https://serratraversecity.adviserly.com/kristina-clark) - Department: Service (Collision Body & Paint) - Title: Office Administrator - Lifetime vehicles serviced: 2 - Recent vehicles serviced: 2 - Call: 231-486-0938 Welcome! As Collision Center Office Administrator, I’m here to help. No one likes dealing with damage to their vehicle, but we aim to deliver a seamless experience from the moment you enter our shop to the time your vehicle is completed. I was born in Davenport, Iowa, but consider myself a Traverse City native as a graduate of Traverse City High School. I’ve been told that I have an “old soul” and I’m a people person, both of which allow me to connect with people of all ages very easily. In my free time, I love kayaking in the summer and have a great group of friends who do karaoke together! When you need friendly and reliable service, I look forward to meeting you. ### Laura Novogradac - Profile: [https://serratraversecity.adviserly.com/laura-novogradac](https://serratraversecity.adviserly.com/laura-novogradac) - Department: Service (Service) - Title: Service Advisor - Rating: 4.9 stars (94 ratings, 73 reviews) - Lifetime vehicles serviced: 324 - Recent vehicles serviced: 183 - Call: 231-486-0922 I've been a Service Advisor for many years, most of them spent right here in Ludington and Manistee. I'm known for being friendly and helpful – I try to treat everyone like family. I'm a good listener, detail-oriented, and always strive to make things as easy as possible for my customers. I'm currently engaged to Matt Novogradac. We met in Manistee a few years back. Outside of work, family is everything. I have three kids, two grandsons, and two Great Danes that I love hiking and rock hunting with. Of course, I'm a die-hard Detroit Lions fan. I moved to Benzonia over a year ago and now currently work at Serra. Recent reviews: - 2026-04-15 | 5.0/5 | Lawrence W. — Very polite and helpful. Speaks highly of her colleagues. Seems like a real team player. She was covering for my usual advisor, Jamie, and she made sure I knew that she was only helping Jamie out since he was off the day of my service. - 2026-04-16 | 5.0/5 | Brook G. — She has been incredibly helpful and sympathetic to my situation. Her empathy has made dealing with a horrible situation much easier. I trust her completely and would absolutely suggest working with her to anyone. - 2026-04-18 | 5.0/5 | Sandra M. — had a great experience with Laura handling my oil change and tire rotation...she was very personable and professional....thank you once again!! ### Mark Blodgett - Profile: [https://serratraversecity.adviserly.com/mark-blodgett](https://serratraversecity.adviserly.com/mark-blodgett) - Department: Service (Service) - Title: Cadillac Service Advisor - Rating: 4.9 stars (3114 ratings, 1985 reviews) - Lifetime vehicles serviced: 14458 - Recent vehicles serviced: 110 - Call: (231) 486-0919 I’m Mark, a Cadillac Service Advisor here at Serra. I grew up in Michigan, and attended Traverse City Central High and Central Michigan College. While in high school, I was the state champ for pole vaulting. My other interests include fishing and hunting. I joined the Serra family in 2012, but my career in the auto industry started 30 years ago. Helping others, and providing honest and upfront service is what I’m all about. My certifications include Subaru and Cadillac training. Recent reviews: - 2026-04-20 | 5.0/5 | Laurlynn S. — Very nice. Friendly, efficient and informative. He is always able to schedule me when it works for me. You could not find anybody better to get your car serviced. Cookie Shugart - 2026-04-14 | 5.0/5 | Jeanette B. — Mark is always friendly, professionally and kindly takes the time and patience to explain and answer any questions I have concerning my vehicle. - 2026-04-19 | 5.0/5 | Louis L. — Superb. Mark provides excellent service to assure we are always in the loop. ### Matt Echols - Profile: [https://serratraversecity.adviserly.com/matt-echols](https://serratraversecity.adviserly.com/matt-echols) - Department: Service (Service) - Title: Toyota Service Advisor - Rating: 4.9 stars (3346 ratings, 1981 reviews) - Lifetime vehicles serviced: 27624 - Recent vehicles serviced: 330 - Call: 231-486-8978 I have been in the automotive field since 1996, and have grown to love helping folks keep their life in motion by getting their cars maintained and repaired. I have discovered through the years that there is no better place than Northern Michigan to live and work. Serra Automotive is a great place to make that happen, and I get to do what I enjoy. Outside of the dealership, I like to go power boating on Grand Traverse Bay. I studied at Anchorage Christian Schools in Alaska, as well as MSU: Broad College of Business in Michigan. I am a foster parent – for ten years now. I have a genuine passion for going that extra mile to make the lives of others better! Recent reviews: - 2026-04-19 | 5.0/5 | John N. — Matt was very patient and definitely went above and beyond while our car was receiving service. He spent a great deal of time helping with a process I was unsure of and steered me to the right place to solve it. I appreciate him and thank him. Deb - 2026-04-22 | 5.0/5 | Alan B. — Every time I go there he remembers my name and always keeps me formed on the progress. Also has printouts of any service I may need done in the future with prices. - 2026-04-22 | 5.0/5 | John G. — Great. My truck was old with a lot of miles But they took care of a very serious problem with no major problems. ### Mo Schelich - Profile: [https://serratraversecity.adviserly.com/mo-schelich](https://serratraversecity.adviserly.com/mo-schelich) - Department: Service (Service) - Title: Warranty Administrator - Rating: 5.0 stars (4 ratings, 0 reviews) - Lifetime vehicles serviced: 129 - Recent vehicles serviced: 2 - Call: (231) 929-8876 As a Cashier at Serra Traverse City, I bring a year of experience and a blend of reliability and enthusiasm to my role. My roots in Kingsley, MI, and my education at Kingsley High School have instilled in me a strong work ethic and a commitment to excellence. Beyond my professional responsibilities, I am an avid motorsports enthusiast. Nothing beats the thrill of racing bump n' run cars on the weekends. The adrenaline rush and the camaraderie of the racing community energize me. My adventurous spirit extends beyond the racetrack. I embrace spontaneous trips, seeking out new experiences and creating lasting memories. Whether it's a road trip to explore scenic landscapes or a weekend getaway to a cozy cabin, I'm always up for an impromptu adventure. My positive attitude, attention to detail, and ability to connect with customers make me a valuable asset to the team at Serra Traverse City. I am eager to contribute to the success of the dealership and provide exceptional service to our valued clients. ### Philip Stauffer - Profile: [https://serratraversecity.adviserly.com/philip-stauffer](https://serratraversecity.adviserly.com/philip-stauffer) - Department: Service (Service) - Title: Service Advisor - Rating: 4.8 stars (59 ratings, 40 reviews) - Lifetime vehicles serviced: 473 - Recent vehicles serviced: 228 - Call: 231-486-8913 I'm a Service Advisor, and I help people keep their vehicles running smoothly. I enjoy the challenge of diagnosing issues and explaining repairs in a clear way. I'm good at communicating with customers, answering their questions, and making sure they understand the work being done. I work here at Serra Traverse City and I'm dedicated to providing excellent service. I'm focused on efficiency and getting things done right. Recent reviews: - 2025-12-27 | 5.0/5 | Karen A. — Philip explained an unexpected and very expensive problem with my Highlander. I decided to have the vehicle repaired based on his advice. He did not pressure me at all. - 2025-12-29 | 5.0/5 | Thomas R. — No appointment, but he worked me in after a visit to the ditch…. I could see him hustle touching multiple clients. - 2026-01-05 | 5.0/5 | Doug K. — He is awesome. He was professional, kind and thoughtful. Really enjoyed my experience with him. ### Rachel Jankowics - Profile: [https://serratraversecity.adviserly.com/rachel-jankowics](https://serratraversecity.adviserly.com/rachel-jankowics) - Department: Service (Service) - Title: Service Advisor Apprentice - Rating: 4.9 stars (676 ratings, 503 reviews) - Lifetime vehicles serviced: 4516 - Recent vehicles serviced: 287 - Call: 231-486-8984 Hi! I’m Rachel Jankowics, I joined the Serra TC dealership in 2022 and absolutely love being able to show our customers we care for not only them but their vehicles is our top priority. People know me for being friendly, funny, full of life, and reliable. It feels great to reassure customers that we have their best interests in mind at all times. While studying at General Motors Service Technical College, I’ve had the opportunity to earn many certifications. I love working in this industry because I truly enjoy assisting people, it has opened so many doors for me, and I look forward to what this outstanding dealership offers. I’m a big fan of Harry Potter and sci-fi when it comes to my free time. I love to spend as much time with my three children as possible; they are my everything. My other interests include playing the piano, painting, drawing, swimming, rollerblading, biking, concerts and festivals, and playing video games. Recent reviews: - 2026-04-16 | 5.0/5 | Christopher R. — Rachel was awesome! This was my first time for a service appt at Serra Nissan TVC (new Frontier truck), and she was right there with a smile and friendly welcome. She reviewed what I was scheduled for and answered all my questions. During my wait, I received a text from Rachel letting me know that if I needed anything, to just let her know. Wow - who does that?! I left feeling very positive with my service experience thanks to Rachel. - 2026-04-20 | 5.0/5 | Lois B. — Every aspect.. from personal interaction.. to professional applications, to the person for the job duty to describing steps to take to problem solve to approx time from start to finish.. n cosy ( if any.. sometime within warrenty. GOOD JOB! Rachael n crew - 2026-04-16 | 5.0/5 | Jennifer C. — Rachel is very friendly, helpful and knowable. Made my visit to the dealership very stress free. ### Sanjay Woolcott - Profile: [https://serratraversecity.adviserly.com/sanjay-woolcott](https://serratraversecity.adviserly.com/sanjay-woolcott) - Department: Service (Service) - Title: Subaru Service Advisor - Joined: 2023-09-25 - Rating: 4.8 stars (1049 ratings, 724 reviews) - Lifetime vehicles serviced: 4953 - Recent vehicles serviced: 183 - Call: 231-486-0947 Hi! I’m Sanjay Woolcott, a Business Development Representative (BDC) here to provide an exceptional customer experience from start to finish! Guests enjoy my genuine personality, easy-going approach, and commitment to high-quality customer service and sales. In addition to ensuring you have the automotive information and assistance you need, I love taking up conversations on various topics like history, movies, politics, religion, and books. Outside of work, my interests include playing the piano and guitar and trying to record music. Watching sports is also on my hobby list, especially Detroit Lions games – yep, I’m one of those crazies! Lol! My wife and I love to travel. I’ve been to Mexico and Canada and would love to visit Europe, Japan, and the Middle East. I like to volunteer my time at Bay Ridge Independent Living here in Traverse City, and every Thursday, I lead worship service. Overall, I love assisting others and doing all I can to ensure they leave the dealership completely satisfied with their service and decisions! Recent reviews: - 2026-04-14 | 5.0/5 | Madelon M. — Sanjay was very receptive to all of my questions, and serviced my car promptly. I do need a new set of brakes, so was glad that he recommended that service. He was very attentive and professional. Madelon M - 2026-04-17 | 5.0/5 | Angela R. — He was attentive, communicative and positive. He and Jackson are a very good team. I also had such a safe grateful experience with Don in his shuttle. These men are good to me and my Hyundai! - 2026-04-17 | 5.0/5 | Cindy S. — Sanjay was very helpful and efficient getting our leased electric Ionic 5 car in and out for service. I love the text to let us know it was done as we were out running errands in our other car. ### Sarah Conway - Profile: [https://serratraversecity.adviserly.com/sarah-conway](https://serratraversecity.adviserly.com/sarah-conway) - Department: Service (Service) - Title: Service Advisor - Joined: 2023-07-24 - Rating: 5.0 stars (19 ratings, 12 reviews) - Lifetime vehicles serviced: 120 - Recent vehicles serviced: 44 - Call: 231-486-8906 Welcome to Serra TC! I am Sarah Conway, ready to solve your automotive needs. I am a native of the Grand Traverse area and was raised around auto body shops from a young age. I hold a Bachelor's Degree from Grand Valley State University in Aquatic Ecology and Plants Biology, which has become more of a hobby of mine these days. When not at work, you might find me working in my flower beds, biking the Boardman Loop Trail, or thrifting for vintage treasures. Our local Cherryland Humane Society also holds a special place in my heart; I often volunteer there on weekends. When working with me, you can expect compassion, attentiveness to you and your vehicle's needs, timely communication, and always being treated as a friend. I look forward to seeing you in our Volkswagen or Audi Service Center. Recent reviews: - 2026-01-20 | 5.0/5 | Josanne P. — Finally have the lights working correctly now for the garage door opener. Have not tried reall hard to program it yet. Will try when the weather gives us a break. - 2026-03-07 | 5.0/5 | Collette P. — I apologize questioning the noise I thought was the transmission. Wesley was right. The noise completely disappeared. Thank you again. - 2026-03-29 | 5.0/5 | Anne K. — Sarah was very professional. She let me know that service would take close to an hour and it did! ### Shawn Morgan - Profile: [https://serratraversecity.adviserly.com/shawn-morgan](https://serratraversecity.adviserly.com/shawn-morgan) - Department: Service (Service) - Title: Service Advisor - Rating: 4.9 stars (173 ratings, 128 reviews) - Lifetime vehicles serviced: 671 - Recent vehicles serviced: 173 - Call: 231-486-0945 I'm a Service Advisor with a passion for cars and helping people, working at Serra Traverse City. Originally from South Boardman, I've been in the automotive industry for a while. My wife, Tayler, and my three-year-old daughter, Ember, are my world. I’m proud of my technical knowledge and my ability to connect with customers. I'm ASE Master Certified, with additional certifications including the BMW STEP program, EPA 609, DOT inspector, and State certified auto body technician, along with my Stellantis Expert in all categories and GM Mark of Excellence awards. My education includes Forest Area High School and Universal Technical Institute. I also served as National Technical Honor Society president and have received multiple student of the course awards. I've lived in Phoenix, Arizona, and Chicago, Illinois for a few years, and I’ve even visited Costa Rica. When I'm not at work, I enjoy professional disc golf, engine building, cards, and video games. I find satisfaction in lending a helping hand, greeting customers, and providing excellent customer service. Recent reviews: - 2026-04-20 | 5.0/5 | Travis S. — 5 star service. The service at this dealer is unmatched. Shawn was my point of contact and is a master of his craft. He was very knowledgeable and knew exactly what maintenance items I should be planning for, and gave me a full inspection report at the conclusion of my visit. My vehicle was serviced in a timely manner, and I could not be more impressed with the level of professionalism that was expressed. I will be returning for all my vehicle needs. Thank you! - 2026-04-22 | 5.0/5 | Kellie W. — Great. I just think Shawn is super nose to the grind stone. Which can be a good reason for his employer to buy him tickets to Disneyland for his family! :) Thank-you Shawn. Ill see you soon for the other repairs. - 2026-04-11 | 5.0/5 | Wesley M. — Very friendly, knowledgeable, and we plan to bring our other Subaru in for service as needed. We purchased the other one from another dealer. ### Tim Wheelock - Profile: [https://serratraversecity.adviserly.com/tim-wheelock](https://serratraversecity.adviserly.com/tim-wheelock) - Department: Service (Service) - Title: Service Advisor - Rating: 4.9 stars (194 ratings, 142 reviews) - Lifetime vehicles serviced: 1138 - Recent vehicles serviced: 177 - Call: 231-929-8875 I'm a Service Advisor with five years of experience at Serra Traverse City. I'm originally from Traverse City and I'm passionate about providing excellent customer service and ensuring a positive experience for everyone. I'm honest, hardworking, and dedicated to resolving customer issues efficiently and effectively. Clear communication and setting clear expectations are key to my approach. Outside of work, I enjoy spending time with my three kids, playing golf, basketball, and football, and catching Detroit Lions games. I'm happy to chat about sports, family, or anything else that comes up. Recent reviews: - 2026-04-19 | 5.0/5 | Roger G. — Great to deal with and has good patience, very respectful…. Works do business again with Tim… - 2026-04-20 | 5.0/5 | Thomas K. — It was great. He was anticipating my arrival and knew about the reason for my visit - 2026-04-18 | 5.0/5 | William P. — Great job, always pleased when working with Tim. He’s very courteous and helpful ### Tony Lezon - Profile: [https://serratraversecity.adviserly.com/tony-lezon](https://serratraversecity.adviserly.com/tony-lezon) - Department: Service (Service) - Title: Service Advisor - Rating: 4.9 stars (680 ratings, 464 reviews) - Lifetime vehicles serviced: 4846 - Recent vehicles serviced: 256 - Call: 231-929-8879 Recent reviews: - 2026-04-15 | 5.0/5 | Francis M. — Tony and the Serra Maintenance team are consumate professioals. I could not imgine a better team to service my Gladiator truck and therefore I shall always be a Serra customer. While all the other maintenance staff are friendly and helpful,Tony remanis "head and shoulders" above the others for being helpful and cordial.. - 2026-04-16 | 5.0/5 | Joseph S. — Tony Lezon is pleasant to work with—he was very attentive and efficient to the service work needed on my vehicle. - 2026-04-09 | 5.0/5 | Timothy H. — Besides being very personable Tony is always honest and that's the important thing. No BS! ### Travis Sizeland - Profile: [https://serratraversecity.adviserly.com/travis-sizeland](https://serratraversecity.adviserly.com/travis-sizeland) - Department: Service (Service) - Title: Service Advisor - Rating: 5.0 stars (130 ratings, 99 reviews) - Lifetime vehicles serviced: 501 - Recent vehicles serviced: 150 - Call: 231-486-0932 I'm a Service Advisor with over a decade in the automotive industry, proudly working here at Serra Traverse City. Traverse City is home, but I've explored a bit, from studying at Northwestern Michigan College to adventures in Costa Rica, British Columbia, the Bahamas, and the Virgin Islands. I approach each day focusing on building healthy relationships with customers, one interaction at a time. I'm generally pretty easy going, and I enjoy connecting with people. Outside of work, I love the outdoors, whether it's snowboarding, fishing, boating, or trying out different water and power sports. I also enjoy more creative pursuits, like drawing, sculpture, and I'm a big fan of motorcycles and golf. I’m passionate about customer service and keeping up with the latest automotive innovations. I enjoy talking about art and literature, current events, new technologies, and a good dose of discovery and science. Recent reviews: - 2026-04-14 | 5.0/5 | Ken R. — Travis is very sensible about the service on my 2012 Subaru Forester. Many things are beginning to fail or weaken on the car but she still gets me around. Minor problems are bound to develop with a car that old - they are pointed out & evaluated. If there is a safety or environmental issue, I get it fixed. Travis helps me evaluate those issues. No pressure to spend big on repairs for a car that is worth less than 5k. - 2026-04-15 | 5.0/5 | Russell M. — We had an excellent experience with Travis. He was prompt with communications, knowledgeable about the needed repairs, and made sure our warranty coverage was applied where applicable. - 2026-04-17 | 5.0/5 | Thomas H. — Travis is welcoming, thorough and helpful in explaining the various service options. Very trustworthy. ### Aaron Bodary - Profile: [https://serratraversecity.adviserly.com/aaron-bodary](https://serratraversecity.adviserly.com/aaron-bodary) - Department: Plus (Management Team) - Title: Toyota Sales Manager - Lifetime vehicles sold: 41 - Recent vehicles sold: 2 - Sales specialties: 4 RUNNER, CAMRY, COROLLA, HIGHLANDER, TACOMA - Call: (231) 486-8977 Finding my customers the best vehicle is what I’m all about. I use my 20+ years of automotive experience to make sure every guest gets exactly what they are looking for in a vehicle. You can depend on me to be informative, upfront, and helpful. I grew up in Flat Rock, MI and attended North Western Michigan College and studied in the Aviation program at Davenport University. I like to spend my free time relaxing and enjoying life! ### Aaron Lehn - Profile: [https://serratraversecity.adviserly.com/aaron-lehn](https://serratraversecity.adviserly.com/aaron-lehn) - Department: Plus (Management Team) - Title: Collision Body & Paint Manager - Lifetime vehicles serviced: 856 - Recent vehicles serviced: 137 - Call: 231-947-3330 I joined the auto industry over ten years ago, and have enjoyed working in the body shop department. Before that, I served in the US Navy for almost five years. As a Body Shop Manager at Serra Traverse City, I stress the importance of hard work and excellent customer service to my team. It feels great to put a smile on our customers’ faces time and time again. I believe in providing professional, friendly, and fair service to every guest. Outside of the dealership, I enjoy spending family time with my daughter and son; they keep me on my toes, and I wouldn’t have it any other way! I also enjoy anything related to motorcycles. ### Adam Handwerk - Profile: [https://serratraversecity.adviserly.com/adam-handwerk](https://serratraversecity.adviserly.com/adam-handwerk) - Department: Plus (Management Team) - Title: Volkswagen Sales Manager - Lifetime vehicles sold: 26 - Recent vehicles sold: 8 - Sales specialties: ATLAS, ATLAS CROSS SPORT, CROSSTREK, Q5, TAOS - Call: (231) 486-8933 I was born and raised in Petoskey, graduated from Ferris State with a Bachelor's Degree in Automotive Management. I have been in the auto industry since May of 2005. I enjoy meeting new people everyday and growing our dealership's business. Most of all I enjoy time with my wife and our 2 children! ### Alivia Foor - Profile: [https://serratraversecity.adviserly.com/alivia-foor](https://serratraversecity.adviserly.com/alivia-foor) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 486-0900 Greetings! I am a Business Development Representative, recently entering the industry in December 2025. I am thrilled to begin my professional journey with Serra Traverse City. Originally, I came from Manton, but I relocated to Traverse City in the summer of 2024, and it has been a rewarding experience thus far. I am dedicated to delivering exceptional service by striving to meet the needs of every customer. Building meaningful connections and ensuring every experience at Serra Traverse City is outstanding are my top priorities. Beyond the office, I enjoy playing musical instruments, spending quality time with my 16-year-old cat Mushu, cooking yummy food, and working on Mini Coopers! ### Alix Shively - Profile: [https://serratraversecity.adviserly.com/alix-shively](https://serratraversecity.adviserly.com/alix-shively) - Department: Plus (Collision Body & Paint) - Title: Production Manager - Call: 231-932-6269 As a Body & Paint Production Manager, hailing from Traverse City, I bring forth a blend of technical expertise and operational leadership. With my certification from Wyotech, I possess a deep understanding of collision repair techniques and industry best practices. Through my tenure at Serra Traverse City, I manage a team of skilled technicians, ensuring the highest quality of bodywork and paint refinishing. My meticulous attention to detail and commitment to customer satisfaction have solidified the reputation of our facility as a premier destination for automotive repair. My ability to identify production inefficiencies and implement process improvements has resulted in significant operational enhancements. I am a highly motivated and results-oriented individual, driven by a passion for delivering exceptional results in the field of automotive repair. ### Andrew Kolb - Profile: [https://serratraversecity.adviserly.com/andrew-kolb](https://serratraversecity.adviserly.com/andrew-kolb) - Department: Plus (Parts) - Title: Parts Advisor - Call: 231-929-8846 Hi there! I'm a Parts Advisor at Serra Traverse City. I've been in the industry for 5 years, and I'm originally from Toledo, Ohio. I'm passionate about working with my coworkers, and I love helping people find the parts they need. I'm easy to get along with, and I enjoy playing golf, going camping, and being on the water. ### Andy Silny - Profile: [https://serratraversecity.adviserly.com/andy-silny](https://serratraversecity.adviserly.com/andy-silny) - Department: Plus (Parts) - Title: Parts Advisor - Call: 231-486-0924 I’m proud of being able to supply the right part to the technician team that completes repairs for our customers. I know how to work quickly and efficiently to get our customers out as fast as possible with the correct parts. I’m upfront to our clients and always authentic. I do all that I can to make sure every customer leaves our dealership with a smile on their face! ### Angel Lederer - Profile: [https://serratraversecity.adviserly.com/angel-lederer](https://serratraversecity.adviserly.com/angel-lederer) - Department: Plus (Finance & Insurance) - Title: F&I Manager - Lifetime vehicles sold: 745 - Recent vehicles sold: 17 - Sales specialties: EQUINOX, ESCAPE, FORESTER, OUTBACK, ROGUE - Call: 231-486-8986 Hi! I'm Angel Lederer, Sales Consultant here at Serra Traverse City. I have always worked in sales and can't get enough of the exciting nature it brings! I love connecting with my guests and helping them find exactly the cars they envision themselves in! I think customers enjoy working with me because of my easy-going sense of humor and entirely professional approach. I am a Traverse City native! In my spare time, I enjoy spending time with my husband Derek, our daughter, Aspen, and our son, Ekko. We also enjoy spending time outside with our family and friends. ### Anna Iwaniw - Profile: [https://serratraversecity.adviserly.com/anna-iwaniw](https://serratraversecity.adviserly.com/anna-iwaniw) - Department: Plus (Transportation Department) - Title: Transportation Supervisor - Call: (231) 486-8984 Hello and welcome to Serra Traverse City. I'm a Transportation Supervisor with five years of experience. I hold degrees from both Grace Bible College and Davenport University. Outside of work I enjoy hiking, kayaking, and playing sports such as softball, basketball. I also enjoy relaxing and reading a good book on a rainy day. I'm a dedicated and results-oriented professional with a strong work ethic and am always happy to help with customer's transportation needs to make their lives a little easier! ### Austin Cleary - Profile: [https://serratraversecity.adviserly.com/austin-cleary](https://serratraversecity.adviserly.com/austin-cleary) - Department: Plus (Finance & Insurance) - Title: Business Manager - Lifetime vehicles sold: 606 - Recent vehicles sold: 11 - Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK - Call: 231-486-0951 I love working with the great group of people here at the dealership, especially our amazing customers who are just like family. It feels good to come into work each day and help our guests with their purchase needs. Brightening the days of others is a wonderful feeling. I have established a reputation for doing what needs to be done to get the job done right, and I look forward to working with you soon. I am very passionate about my community. I love talking to and getting to know different people in the area that I would never meet otherwise. When it comes to my free time, basketball is my favorite sport to play, and I stay active during the winter. Once summer hits, you'll see me on the golf course most of the time. I also enjoy traveling and watching football – go Lions! ### Ben Terpstra - Profile: [https://serratraversecity.adviserly.com/ben-terpstra](https://serratraversecity.adviserly.com/ben-terpstra) - Department: Plus (Collision Body & Paint) - Title: Parts Advisor - Call: (231) 486-8920 I have one motto: "Do it right the first time." Customers can depend on me to do just that, while providing friendly and accurate service. I strive to exceed their expectations. Since joining the auto industry 17 years ago, I have maintained a reputation for getting along well with others. I enjoy working on GE Elec-Trak tractors with my dad in our spare time. I have a true passion for working with anything with wheels, from cars, trucks, motorcycles, tractors to soap box derby. ### Bill Pasik - Profile: [https://serratraversecity.adviserly.com/bill-pasik](https://serratraversecity.adviserly.com/bill-pasik) - Department: Plus (Parts) - Title: Parts Consultant - Lifetime vehicles serviced: 33 - Recent vehicles serviced: 13 - Call: 231-929-8909 As an experienced Parts Consultant with a decade of tenure at Serra Traverse City, my unwavering commitment to finding solutions and exceeding customer expectations defines my role. Driven by a passion for assisting others, I strive to understand the unique needs of each customer and provide tailored solutions. My unwavering determination and collaborative nature ensure that I leave no stone unturned in my pursuit of customer satisfaction. I take pride in listening attentively to our valued clients, understanding their needs, and working tirelessly to deliver the best possible outcome. Beyond my professional endeavors, I am an individual who values family, teamwork, and community. I am a proud parent and grandparent, finding immense joy in the bonds I share with my loved ones. My military service as a Chief Petty and Chief Warranty Officer in the U.S. Coast Guard has instilled in me a strong sense of discipline, integrity, and the importance of serving others. When it comes to hobbies, I find solace and fulfillment in the unwavering pursuit of knowledge and problem-solving. While I do not actively participate in sports, I relish engaging in discussions on a wide range of entertainment and sports topics. My unwavering belief in the power of human connection and my dedication to delivering exceptional customer service make me a valuable asset to any team. I am eager to leverage my expertise to make a meaningful impact in your organization. ### Bill Whitmore - Profile: [https://serratraversecity.adviserly.com/bill-whitmore](https://serratraversecity.adviserly.com/bill-whitmore) - Department: Plus (Parts) - Title: Assistant Parts Manager - Call: 231-947-9229 Love working in the auto industry; it’s been 5 years since I joined this business. Some of my special skills include building computers and working on cars. I’m a Volvo nut. When it comes to our customers, I always tell them the facts. Listening to my guests and being honest allows me to fix their vehicle issues by getting them the parts that they need. I’m proud to continue growing my little area of the department on a monthly basis, and building relationships with our different wholesale accounts. Known amongst my colleagues for good customer service and a few shenanigans! ### Brad Fite - Profile: [https://serratraversecity.adviserly.com/brad-fite](https://serratraversecity.adviserly.com/brad-fite) - Department: Plus (Management Team) - Title: Toyota Sales Manager - Lifetime vehicles sold: 11 - Recent vehicles sold: 1 - Sales specialties: CAMRY, COROLLA LE, RAV4, TACOMA 4WD, TUNDRA 4WD - Call: 231-486-8964 Grew up in Chesaning, going to school, and playing a lot of basketball and golf. Been here at the same store for over 20 years and pride myself on helping people with the second biggest buying decision of their life. I try to make this of the easiest things they will do. I’m happily married to my wife, Terra; we boat every spare second of the summer that we can get. We also love traveling and spending time with our family and friends. ### Brandon Suzawith - Profile: [https://serratraversecity.adviserly.com/brandon-suzawith](https://serratraversecity.adviserly.com/brandon-suzawith) - Department: Plus (Parts) - Title: Wholesale Parts Advisor - Call: 231-486-8998 I’m originally from Green Bay and I attended the Northeast Wisconsin Technical College. I started in Parts Sales, then moved to Shipping and Receiving, then to work at the Body Shop as a collision estimator before switching back to Parts. So, I know my way around the dealership and I love the automotive industry! I’ve traveled to some interesting locations in my life, including Norway, Ireland and Germany. I recommend you visit as well; they are amazing places to visit. I enjoy sailing and I’m also the crew chief for an Audi Race Car. Motorsports are a great way to get the adrenaline pumping. I work hard and will do all that I can do to get things done. If I don’t know the answer to a question I will find a person that does! ### Brenda Smith - Profile: [https://serratraversecity.adviserly.com/brenda-smith](https://serratraversecity.adviserly.com/brenda-smith) - Department: Plus (Service) - Title: Warranty Administration - Call: 231-486-8935 My 3.5 years in Warranty Administration at Serra Traverse City have been a rewarding journey. As a dedicated professional, I strive to provide exceptional customer service and ensure the seamless resolution of warranty claims. Beyond my professional endeavors, my greatest joy lies in being the beloved parent of two wonderful daughters. Their laughter and love fill my life with purpose and happiness. Hailing from the vibrant city of Traverse City, I am proud to call this beautiful region my home. Its natural beauty, thriving community, and rich history are a constant source of inspiration and joy. ### Brett Gosney - Profile: [https://serratraversecity.adviserly.com/brett-gosney](https://serratraversecity.adviserly.com/brett-gosney) - Department: Plus (Parts) - Title: Assistant Parts Manager - Call: 231-486-8971 My name is Brett Gosney, and I am here to help you get the right parts for your vehicle! I will never waste your time, and you can always count on me to be straightforward, honest, and reliable. Since joining the auto industry in 2015, I have continued to learn more about the parts that we provide, making sure our customers have all the information they need. Known amongst my colleagues and customers for having a positive attitude and for going that extra mile to help others. I have a real passion for providing quality service. I studied welding and machining, and have electrical certification. I also have a degree in behavioral psychology. When time permits, I enjoy traveling, running, hiking, cycling, fishing, soccer, baseball, karate, and other outdoor activities. ### Brian Gallagher - Profile: [https://serratraversecity.adviserly.com/brian-gallagher](https://serratraversecity.adviserly.com/brian-gallagher) - Department: Plus (Sales) - Title: Hyundai Sales - Lifetime vehicles sold: 75 - Recent vehicles sold: 3 - Sales specialties: KONA, PALISADE, SANTA FE HYBRID, TUCSON, TUCSON HYBRID - Call: 231-929-8892 As an 8-year sales manager at Serra Traverse City and 27-year veteran of our newest campus, I'm immensely proud to represent Hyundai for the Serra Group in Northern Michigan. I've helped establish our brand's prominence in this breathtaking region since 1997. Driven by integrity and a passion for serving others, I see myself as a servant leader to our customers. I strive to create a welcoming and transparent environment in every interaction, making it feel like a friendly conversation on my back porch. My family, including my beloved Tracy of 34 years and our seven wonderful children, are my greatest source of joy. I'm also an avid sports fan, living and dying each fall Sunday watching my Pittsburgh Steelers. In my free time, I enjoy golf and boating. I'm particularly passionate about promoting our Ioniq EV line, driving Northern Michigan towards an electrified future. As a Mid-Major College basketball freak, I relish discussions about the sport. Let's connect and explore the possibilities we can create together! ### Bunny Rice - Profile: [https://serratraversecity.adviserly.com/bunny-rice](https://serratraversecity.adviserly.com/bunny-rice) - Department: Plus (Collision Body & Paint) - Title: Office Administrator - Call: 231-932-6210 ### Calob Mason - Profile: [https://serratraversecity.adviserly.com/calob-mason](https://serratraversecity.adviserly.com/calob-mason) - Department: Plus (Parts) - Title: Parts Advisor - Lifetime vehicles serviced: 143 - Recent vehicles serviced: 6 - Call: 231-486-8905 x1005 Hi! I’m Calob Mason, and I joined the auto industry in 2016. The best aspect of my job is being able to help my customers find the parts they are looking for. Guests can rely on me for honest, informative, and friendly service. I go that extra mile when assisting my customers, ensuring their needs are always met. I am a native of Traverse City, so it feels great to work within this amazing community. When it comes to my interests, I enjoy making and listening to music. ### Carl Lyons - Profile: [https://serratraversecity.adviserly.com/carl-lyons](https://serratraversecity.adviserly.com/carl-lyons) - Department: Plus (Management Team) - Title: Audi, Cadillac, Subaru, Volkswagen, Volvo Service Manager - Lifetime vehicles serviced: 8 - Recent vehicles serviced: 3 - Call: (231) 486-0947 Working in the auto industry for 30 years has taught me a lot, and I bring that experience into the dealership each day. My team can depend on me for the training, motivation, and assistance they need to succeed in this business. I take the time to listen to each customer, ensuring that they get quality service that they will love. Helping others is one of my passions. When I’m not working, I love to spend family time with my wife and son. I also enjoy hunting, fishing, and camping. ### Carla Sayler - Profile: [https://serratraversecity.adviserly.com/carla-sayler](https://serratraversecity.adviserly.com/carla-sayler) - Department: Plus (Service) - Title: Warranty Administration - Lifetime vehicles serviced: 18 - Recent vehicles serviced: 1 - Call: 231-486-8912 As a Warranty Administration professional with a year of experience at Serra Traverse City, I am a detail-oriented and highly organized individual with a proven ability to manage warranty claims efficiently and effectively. My in-depth knowledge of VW/Audi warranty policies and procedures enables me to provide exceptional customer service and resolve issues promptly. Beyond my technical skills, I am also a highly motivated and results-driven individual with strong communication and interpersonal abilities. My commitment to excellence and my passion for the automotive industry shine through in everything I do. In my personal life, I am an outdoor enthusiast who enjoys water skiing, kayaking, and gardening. These activities not only provide me with a way to relax and recharge, but they also reinforce the importance of teamwork, perseverance, and attention to detail. ### Chris Brown - Profile: [https://serratraversecity.adviserly.com/chris-brown](https://serratraversecity.adviserly.com/chris-brown) - Department: Plus (Finance & Insurance) - Title: Business Manager - Lifetime vehicles sold: 137 - Sales specialties: CROSSTREK, FORESTER, OUTBACK, PRIUS, RAV4 - Call: (231) 947-9000 Thank you for choosing Serra Traverse City to handle your vehicle needs! We take pride in providing exceptional service to every customer who drives on our lot and walks through our dealership doors. You can depend on our team of professionals to work in your best interests at all times. Your satisfaction is our top priority. My career in the auto industry began 10 years ago, and I have been a part of the wonderful team here at Serra Traverse City since 2013. I love being a part of such an amazing company that shares many of my values. When I’m not providing quality service at the dealership, helping others in any way that I can, my hobbies and interests include fishing, hunting, snowmobiling, and rooting for the Detroit Lions! ### Chris Robinson - Profile: [https://serratraversecity.adviserly.com/chris-robinson](https://serratraversecity.adviserly.com/chris-robinson) - Department: Plus (Management Team) - Title: Nissan Service Manager - Lifetime vehicles serviced: 4277 - Recent vehicles serviced: 19 - Call: (231) 947-9000 x1038 Hello! I’m Chris Robinson and I joined the Serra family in 2014, but my career in the auto industry began 20 years ago. I love working for such an amazing organization and dealership. We are all like family, from management, to team members, to our wonderful customers. I have lived in many states around the US, but Michigan has always been like home. Traveled to 49 states; Hawaii is still on my bucket list. In my spare time, I enjoy camping and boating. I’m also a big fan of the Pittsburgh Steelers! ### Connie Walter - Profile: [https://serratraversecity.adviserly.com/connie-walter](https://serratraversecity.adviserly.com/connie-walter) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 929-8895 Hi, I'm a Business Development Representative at Serra Traverse City. This is my first role in the auto industry, but I bring a strong work ethic and a positive attitude. I'm originally from Traverse City, a graduate of Traverse City Senior High School, and I'm comfortable working with computers and various software programs. My background includes receiving Employee of the Year at a previous local company. I'm passionate about helping customers and creating a welcoming environment for everyone. Outside of work, I enjoy spending time with my four daughters and their families, camping, and exploring places like Paris, Las Vegas, Hawaii, and Disney World. I’m also happy to help my co-workers in any way I can. I'm a friendly and approachable person who loves to chat, particularly about my family, and in my free time I enjoy riding my bike, crafts, and shopping. ### Corbin Wojey - Profile: [https://serratraversecity.adviserly.com/corbin-wojey](https://serratraversecity.adviserly.com/corbin-wojey) - Department: Plus (Collision Body & Paint) - Title: Parts Manager - Call: 231-932-6268 As the Body & Paint Parts Manager at Serra Traverse City, I've dedicated the past four years to delivering exceptional service to our valued customers. My commitment to hard work and customer satisfaction has earned me the respect of my colleagues and the unwavering support of our loyal client base. Beyond my professional pursuits, I'm passionate about photography, capturing the beauty and wonder of the world through my lens. Music, particularly heavy metal, fuels my soul, and I'm an avid record collector. When not behind the camera or immersed in music, I enjoy engaging in video game discussions and hitting the gym for weightlifting sessions. My character traits are marked by integrity, reliability, and a genuine dedication to excellence. My love for the automotive industry, particularly the parts department, is evident in my unwavering focus on delivering solutions that meet the specific needs of our customers. ### Cory Markham - Profile: [https://serratraversecity.adviserly.com/cory-markham](https://serratraversecity.adviserly.com/cory-markham) - Department: Plus (Finance & Insurance) - Title: Business Manager - Lifetime vehicles sold: 355 - Sales specialties: 4 RUNNER, HIGHLANDER, RAV4, TACOMA, TUNDRA - Call: 231-486-8976 Great to meet you! My name is Cory Markham. I have grown up all over Michigan but have spent my best times in the north! I have worked in the auto industry for nearly 20 years, and people have been my specialty since day 1. I have managed service and parts departments most of my life and now enjoy bringing my experience to the sales team. My wife Amanda and I have two amazing kids named Maverick and Joanna, and we spend every free moment outdoors. I enjoy assisting our customers in their vehicle purchase process, and even more than that, I enjoy creating new relationships with memorable experiences. I am proud to say I have completed the West Point Leadership Academy Training, and look forward to helping others every day. You can contact me in any way that is most convenient for you. I am always here to help. ### Dan Holik - Profile: [https://serratraversecity.adviserly.com/dan-holik](https://serratraversecity.adviserly.com/dan-holik) - Department: Plus (Management Team) - Title: Toyota Service Manager - Lifetime vehicles serviced: 2134 - Recent vehicles serviced: 123 - Call: (231) 486-8911 Proud to be a part of the Serra dealership. This is an organization that shares many of my values. I bring 20 years of experience with me into this dealership each day, and use that knowledge to provide our guests with a quality experience they will never forget. Knowing that I have assisted my customers to the best of my abilities is a great feeling, especially when they return to our service lane for service time and time again! ### Dan Korte - Profile: [https://serratraversecity.adviserly.com/daniel-korte](https://serratraversecity.adviserly.com/daniel-korte) - Department: Plus (Management Team) - Title: Fixed Operations Director - Call: (231) 486-8979 Thank you for choosing our dealership to help you find your next vehicle or perform the service maintenance on your current vehicle. I’m proud of the team we have here at Serra Traverse City! Our team goes above and beyond to provide each guest with a quality buying experience that they will love and assist in keeping your vehicle up to date with its service maintenance. I am always available to answer questions and to do what I can to make sure our customers leave the dealership completely satisfied. ### Dan Swan - Profile: [https://serratraversecity.adviserly.com/dan-swan](https://serratraversecity.adviserly.com/dan-swan) - Department: Plus (Management Team) - Title: Hyundai Sales Manager - Call: 231-932-6228 As a Sales Manager with Serra Traverse City, I'm dedicated to providing an exceptional customer experience that empowers you. My passion for customer service shines through in every interaction, ensuring you feel understood and cared for. With my strong communication skills and ability to connect with individuals, I lead a team that strives to exceed your expectations. Whether you're looking for a new or used vehicle, our team will guide you through the process seamlessly. Beyond work, I enjoy performing music at private parties, bars, and weddings, and the escape of boating with my wife and 3 kids. I'm a casual golfer, enjoying the quiet serenity of the course. For physical rejuvenation, I hit the pavement for a long run or family hike. My belief in integrity, empathy, and accountability extends beyond my professional role. I'm committed to building a positive and inclusive environment where every customer feels valued and respected. Let me help you find the perfect vehicle and make your experience a truly unforgettable one. I'm confident that our team's dedication to customer satisfaction will leave you feeling understood, cared for, and delighted. ### Dave Kelsey - Profile: [https://serratraversecity.adviserly.com/dave-kelsey](https://serratraversecity.adviserly.com/dave-kelsey) - Department: Plus (Management Team) - Title: CDJR Service Manager - Lifetime vehicles serviced: 641 - Recent vehicles serviced: 49 - Call: 231-929-8887 As the Service Manager at Serra Traverse City, I am committed to putting people on the road to success. With a passion for helping others keep moving, I strive to ensure that every customer receives exceptional service. I am a Roscommon, MI native with a deep respect for integrity, honesty, and transparency. I am passionate about sports especially the one my kids participate in. And when I'm not cheering on my favorite teams, you can find me hanging out with my family and friends. My unwavering character qualities and dedication to customer satisfaction have earned me the admiration of my colleagues. I am a proud graduate of Northern Michigan University and believe in the power of education and community involvement. My passion for helping others extends beyond the service bay and into my personal life, where I strive to make a positive impact on my family and friends. ### David Murphy - Profile: [https://serratraversecity.adviserly.com/david-murphy](https://serratraversecity.adviserly.com/david-murphy) - Department: Plus (Finance & Insurance) - Title: Buick/GMC Sales Manager - Lifetime vehicles sold: 69 - Recent vehicles sold: 10 - Sales specialties: ACADIA, ENCLAVE, ENCORE GX, SIERRA 1500, TERRAIN - Call: 231-929-0672 x6205 As a seasoned sales professional with nearly two decades of experience in a range of industries, I am excited to be a part of the team here at Serra Traverse City. My goal as a Price Point Sales Consultant is simple: to provide YOU with the BEST possible car buying experience. That means before, during, and after a sale is complete I will be here to answer any questions you have to put you at ease throughout the entire process. I thoroughly enjoy meeting new people and look forward to the opportunity to earn your business. What you can expect working with me: honesty, integrity, expert organization skills, positive attitude, easy-going, and energetic. I am confident that with my expert skillset and expertise, I can help you find the perfect car based on your needs, wants, and budget. Regardless of whether you are just starting your search or you have been debating on purchasing a different vehicle for quite awhile, please give me a call or drop by our showroom as I am happy to help. When I'm not at work, you will find me out cruising the backroads on my motorcycle, hiking trails, mountain biking, rock-hounding, fishing, or playing a wide variety of sports. I enjoy being in nature and drinking in all of the beauty that Northern Michigan has to offer. ### Derek Bertram - Profile: [https://serratraversecity.adviserly.com/derek-bertram](https://serratraversecity.adviserly.com/derek-bertram) - Department: Plus (Finance & Insurance) - Title: Business Manager - Lifetime vehicles sold: 312 - Sales specialties: FORESTER, HIGHLANDER, RAV4, ROGUE, TUNDRA - Call: (231) 486-0907 Welcome to Serra Traverse City! I joined the dealership in July of 2018. I have 15+ years in the industry. Customers can always count on me to be honest, upfront, and easy going. I am CAC certified. Outside of work, I love to spend time with my family and friends, especially my eight year-old son, Peyton – he’s named after, in my opinion, the best QB ever to play in the NFL. I love playing and watching most sports, as well as playing video games. Come in and see me for your next new or used vehicle! ### Dijon Dohm - Profile: [https://serratraversecity.adviserly.com/dijon-dohm](https://serratraversecity.adviserly.com/dijon-dohm) - Department: Plus (Finance & Insurance) - Title: Business Manager - Lifetime vehicles sold: 218 - Recent vehicles sold: 1 - Sales specialties: ATLAS, JETTA, Q5, Q7 3.0T, Tiguan - Call: (231) 947-9000 New to the auto industry, but I understand the importance of hard work and great customer service. I take the time and listen to the needs and wants of my customers, doing my best to give them a 5-star experience, along with identifying the correct vehicle for their needs. Being personable and friendly with my clients and coworkers is something that I’m most proud of. My best job is being a family man. I love being a husband and a father. My other special skill is woodworking. For the past 20 years, I have coached a co-ed softball team with my wife and our good friends. I’m also a big fan of U of M football. ### Dominik Carnes - Profile: [https://serratraversecity.adviserly.com/dominik-carnes](https://serratraversecity.adviserly.com/dominik-carnes) - Department: Plus (Parts) - Title: Parts Advisor - Call: 231-486-8923 x1023 Hi, I'm a Parts Advisor at Serra Traverse City, celebrating my first year here. I'm from Traverse City and a proud graduate of Traverse City West. Go Titans and Lions! I enjoy helping customers solve their parts needs with great customer service. I'm easy-going, get along well with others, and always try to be respectful and helpful. Outside of work, I'm passionate about cars – I love driving them and understanding how they work. I also enjoy golf, slow-pitch softball, and spending time at the beach. Sports and games are always good conversation starters. I'm calm, have a good attitude, and approach my work with a positive mindset. ### Eric Steinhebel - Profile: [https://serratraversecity.adviserly.com/eric-steinhebel](https://serratraversecity.adviserly.com/eric-steinhebel) - Department: Plus (Management Team) - Title: Sales Manager - Lifetime vehicles sold: 3 - Recent vehicles sold: 1 - Sales specialties: CROSSTREK, FORESTER - Call: (231) 947-9000 When I joined the Serra Traverse City dealership in 2006, it was known as Cherry Capital Cadillac Subaru. As a Subaru Manager, I’m very proud of the team we have here, and I enjoy the days spent with all of them. We work hard to make sure our customers receive the best service possible. I’m a longtime resident of Leelanau County, so my roots are very deep within the community. I attended Northwestern Michigan College. My hobbies include golfing, boating, and traveling. Family time with my lovely wife of 15 years, and our two amazing children, is always the highlight of my days. When you want great service that you can depend on, please stop by Serra Traverse City and allow our sales team to assist you with your vehicle needs! ### Evelyn Brown - Profile: [https://serratraversecity.adviserly.com/evelyn-brown](https://serratraversecity.adviserly.com/evelyn-brown) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: 231-486-8940 ### Felicia Whittaker - Profile: [https://serratraversecity.adviserly.com/felicia-whittaker](https://serratraversecity.adviserly.com/felicia-whittaker) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 252-3341 I am brand new to the industry (December 2019), but I am thankful to begin my career here at Serra Traverse City. I understand the importance of excellent customer service, and I go that extra mile to get the job done right. My clients can rely on me to be accurate, informative, and friendly. I like to have a great time and always keep a smile on my face. When it comes to life outside of the dealership, I love to spend time with my two boys, Zayland and Leighton. They are my world. Volleyball and basketball are my favorite sports. I also enjoy hiking and being in the great outdoors with my family. When you are ready for an easy-going and delightful experience, please reach out to me! ### Gavin Mason - Profile: [https://serratraversecity.adviserly.com/gavin-mason](https://serratraversecity.adviserly.com/gavin-mason) - Department: Plus (Parts) - Title: Parts Advisor - Call: 231-486-8975 x1075 Hi my name is Gavin Mason i joined the automotive business back in 2023 originally started out as a lube tech/salesman and am now in the parts industry, my goal is to help as many customers receive a excellent experience and get them the correct parts that they are looking for and satisfy their experience here at Serra Automotive. My hobbies outside of work are recording/making music and playing the guitar. ### Greg Walker - Profile: [https://serratraversecity.adviserly.com/greg-walker](https://serratraversecity.adviserly.com/greg-walker) - Department: Plus (Parts) - Title: Parts Consultant - Call: 231-929-8898 I'm a Parts Consultant with five and a half years of experience, currently working at Serra Traverse City. I'm based out of Grand Rapids. My education includes Ferris State University and Northwestern Michigan College. Outside of work, I enjoy live concerts and have a passion for travel, having visited 23 countries so far. I’m also a private pilot with an instrument rating, which I obtained with dedication and attention to detail. I’m an avid bowler and golfer, always looking for a good round or a friendly match. I pride myself on being resourceful, reliable, and a good communicator. ### Hannah VanHorn - Profile: [https://serratraversecity.adviserly.com/hannah-vanhorn](https://serratraversecity.adviserly.com/hannah-vanhorn) - Department: Plus (Parts) - Title: Parts Consultant - Call: 231-486-8971 Hi, my name is Hannah and I just recently started working at Serra Traverse City. As a Parts Consultant with nearly three years behind the counter and four years total in the industry, I've learned a lot, and I'm proud of the progress I've made. My approach is simple: I listen. Technicians and advisors know they can come to me for help because I take the time to understand their needs and get it right the first time. I'm always willing to go the extra mile to solve a customer's problem. Outside of work, I'm pretty active. I enjoy traveling, concerts, camping, and riding my motorcycle. My 2.5-year-old labrador retriever, Willow, keeps me busy, and I love spending time with my family, including my boyfriend– we even went to high school together! We traveled to Italy in September of 2025, which was an amazing experience as it was my first time outside of the country. I also love cooking and baking for people as it is my love language. My friends would describe me as outgoing, friendly, and kind. I'm genuinely interested in people, and I'm open to any kind of conversation. I love learning about others and what they're passionate about. I look forward to helping you with your automotive needs! ### Heather Franklin - Profile: [https://serratraversecity.adviserly.com/heather-franklin](https://serratraversecity.adviserly.com/heather-franklin) - Department: Plus (Service) - Title: Buick & GMC Service Advisor - Lifetime vehicles serviced: 6988 - Recent vehicles serviced: 251 - Call: 231-929-8828 ### James Scarbrough - Profile: [https://serratraversecity.adviserly.com/james-scarbrough](https://serratraversecity.adviserly.com/james-scarbrough) - Department: Plus (Management Team) - Title: Sales Manager - Lifetime vehicles sold: 596 - Sales specialties: OUTBACK, XC40, XC60, XC90, XT5 - Call: 231-486-0941 Hi! I’m James Scarbrough, and I grew up in Reed City, Michigan. I attended Central Michigan University, and possess a strong dedication and willingness to strive for perfection in anything that I do. When it comes to my free time, I enjoy basketball, cycling, watching all Michigan sports, and being out in the community meeting new friends. My goal is to establish a reputation as a hard worker who goes above and beyond for others. I use my genuine personality and helpfulness to assist others on the journey to find their dream car. Seeing my customers leave the dealership completely satisfied with their purchase and my service are my top priorities. I am continuously learning how to serve my community best. I am passionate about the Grand Traverse community and the wonderful people who live here. ### Jared Ringwald - Profile: [https://serratraversecity.adviserly.com/jared-ringwald](https://serratraversecity.adviserly.com/jared-ringwald) - Department: Plus (Management Team) - Title: Price Point Sales Manager - Lifetime vehicles sold: 2 - Recent vehicles sold: 1 - Sales specialties: BLAZER, GRAND CARAVAN - Call: 231-486-8960 I grew up on the west side of the state near Ludington, MI. I moved to the Traverse City area in 2006 and never plan to leave. I started in the car business right around 2000, although I have had a few different jobs throughout the years, sales and finance have been my primary focus. I am also an avid hunter and fisher who spends as much time outdoors as I possibly can. It does not matter if it is the beach or a frozen lake. I have been blessed with a wonderful family that includes my wife and our 3 children. We had our two boys first, and then were surprised with a beautiful little girl. My true strengths are helping people obtain financing when it may be a little unorthodox. It does not matter if it is income, credit or equity, I am good at finding a way. ### Jeff Somes - Profile: [https://serratraversecity.adviserly.com/jeff-somes](https://serratraversecity.adviserly.com/jeff-somes) - Department: Plus (Finance & Insurance) - Title: Business Manager - Lifetime vehicles sold: 70 - Sales specialties: CROSSTREK, FORESTER, OUTBACK - Call: (231) 947-9000 Hi! I’m Jeff Somes and I would like to welcome you to Serra Traverse City! It brings me so much joy to be a part of the Serra organization and having the opportunity to work with customers from all walks of life. My priorities are to take care of the needs of our guests, helping them find the best position for their financial needs. Customers enjoy working with me because I am approachable, understanding, and have a genuine desire to exceed the expectations of my guests. In my spare time, I love being in the great outdoors. My hobbies include hunting, fishing, stocks, and mountain biking. I'm a competitive cyclist. I just started biking this year and have been fortunate enough to excel at the sport. I recently joined McLain's Race Team as a sponsored rider. ### Jeffrey Mattis - Profile: [https://serratraversecity.adviserly.com/jeffrey-mattis](https://serratraversecity.adviserly.com/jeffrey-mattis) - Department: Plus (Parts) - Title: Wholesale Parts Advisor - Call: 231-947-9000 Hi there, my name is Jeff Mattis. I am the Wholesale Parts Representative for Serra Motors. I represent seven brands of product, and I take great pleasure in building relationships with our customers. I've been an automobile enthusiast since I was very young. I have a vintage Audi that I have been racing in the Sports Car Club Association/SCCA events for several years. I also enjoy sailing with my family on the Great Lakes. Please don't hesitate to reach out to me anytime; I look forward to helping you with your product needs. ### Jeremy Wood - Profile: [https://serratraversecity.adviserly.com/jeremy-wood](https://serratraversecity.adviserly.com/jeremy-wood) - Department: Plus (Management Team) - Title: Business Development & Technology Manager - Joined: 2016-10-01 - Lifetime vehicles sold: 6 - Recent vehicles sold: 5 - Sales specialties: FUSION HYBRID, GRAND CARAVAN, MAXIMA, OUTBACK, TERRAIN - Call: (231) 252-3340 As a Business Development & Technology Manager, I am recognized for exceptional execution and an unwavering commitment to delivering high-quality digital solutions. My primary focus is on driving digital transformation, leveraging technology to create innovative solutions that empower both businesses and individuals. With 22 years of experience, including the last 9 years at Serra Traverse City, I have developed a profound understanding of IT infrastructure, cloud computing, and data analytics. My technical expertise, coupled with a meticulous attention to detail and the ability to translate complex concepts into actionable strategies, has consistently resulted in exceeding expectations. I have earned several professional certifications, including Microsoft Certified Professional (MCP), CompTIA Network Security Professional (CNSP), and ITIL Digital and IT Strategy. I am dedicated to continuous professional development, ensuring I remain current with the latest industry trends and advancements. Beyond my professional life, I enjoy spending time at Lakeside Equestrian, where we have two quarter horses, Cooper and Wyatt, and participate in and attend rodeos throughout Michigan. I have three children: Austin, Haley, and Bristol. I maintain a keen interest in STEM fields and dedicate significant time to exploring philosophy, theology, ancient history, and quantum technology. ### Jessse Walter - Profile: [https://serratraversecity.adviserly.com/jessse-walter](https://serratraversecity.adviserly.com/jessse-walter) - Department: Plus (Parts) - Title: Parts Advisor - Call: 231-486-0969 I'm a Parts Advisor originally from Flint, Mi, now working for Serra Traverse City. I'm a pretty straightforward guy. I enjoy helping people get what they need. Outside of work, I like to spend my time watching football, hunting, and fishing. Married to Jennifer Walter with 2 amazing Step Daughter's named Rayn and Thea both are high school grads now attending college, I attended Baker College for a short time. ### Justin Vollmuth - Profile: [https://serratraversecity.adviserly.com/justin-vollmuth](https://serratraversecity.adviserly.com/justin-vollmuth) - Department: Plus (Finance & Insurance) - Title: Business Manager - Lifetime vehicles sold: 1433 - Recent vehicles sold: 1 - Sales specialties: ASCENT, CROSSTREK, FORESTER, IMPREZA, OUTBACK - Call: (231) 486-8941 I joined the Serra family in 2016, starting off as a porter for our campus, working my way up to my current position. Moving up to the top 25 of the organization is one of my proudest moments. I work hard to continue moving up the company ladder. Our customers enjoy working with me because of my honest, fair, caring, and fun nature. I truly love helping folks find the perfect set of wheels. As a Subaru owner, I know first-hand how amazing these vehicles are. So stop by the dealership today and let me help you find your next car! ### Karen Hartill - Profile: [https://serratraversecity.adviserly.com/karen-hartill](https://serratraversecity.adviserly.com/karen-hartill) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Lifetime vehicles sold: 1 - Sales specialties: SIERRA - Call: (231) 929-8862 I’m a Customer Advocate, and my main focus is making sure our customers have a good experience. I enjoy helping people and problem-solving. I'm organized and I like to follow through on things. I work at Serra Traverse City, and I’m always available to answer questions or help in any way I can. ### Kelly Trammell - Profile: [https://serratraversecity.adviserly.com/kelly-trammell](https://serratraversecity.adviserly.com/kelly-trammell) - Department: Plus (Management Team) - Title: Sales Manager - Lifetime vehicles sold: 57 - Recent vehicles sold: 11 - Sales specialties: ESCAPE, MALIBU, OUTBACK, TRAVERSE, VUE - Call: 231-486-8972 After growing up in central California, I decided I needed a change and moved to Northern Michigan, I have fallen in love with our area. I have been working in the automotive industry for more than 20 years and enjoy meeting and helping our customers during their vehicle search. I live in the Elk Rapids area with my wife Nicole, daughter and two sons; I enjoy spending my free time with them. Feel free to text or call me with your vehicle questions! ### Kelvin McConer - Profile: [https://serratraversecity.adviserly.com/kelvin-mcconer](https://serratraversecity.adviserly.com/kelvin-mcconer) - Department: Plus (Finance & Insurance) - Title: Business Manager - Lifetime vehicles sold: 636 - Recent vehicles sold: 1 - Sales specialties: 4 RUNNER, HIGHLANDER, RAV4, TACOMA, TUNDRA - Call: 231-486-8902 Hi! My name is Kelvin. I’m originally from Shannon, and spent my teenage years in Grand Rapids. I attended West Michigan Aviation Academy High-School and hold my private pilot certificate! I’m constantly finding ways to improve the overall buying experience for both our dealership and our customers. I enjoy taking care of people, helping them when they are in need, and making sure they are satisfied with their purchase. One of the main reasons why I love working at Serra Traverse City Auto Sales is because the entire team sticks together! In the rare moments I’m not focusing on customer care, you can find me playing basketball at the local YMCA or spending time hiking! ### Larry Hoffman - Profile: [https://serratraversecity.adviserly.com/larry-hoffman](https://serratraversecity.adviserly.com/larry-hoffman) - Department: Plus (Management Team) - Title: Parts Manager - Call: 231-929-8825 As a Parts Advisor at Serra Traverse City, I've been dedicated to assisting customers for the past 16 years. My passion for GM vehicles stems from my love for their engineering and performance. I enjoy helping customers find the right parts for their vehicles, ensuring that they can safely and efficiently get back on the road. Throughout my career, I've consistently maintained our extensive inventories, ensuring that we have the parts our customers need when they need them. My goal is to provide the most informative and helpful experience possible. I am always available to answer questions and provide guidance on selecting the appropriate parts. Outside of work, I enjoy spending time outdoors fishing, kayaking, and building hobby-grade RC cars. These activities allow me to relax and unwind while pursuing my passions. I am grateful to work in an environment that values both my technical skills and my desire to provide exceptional customer service. ### Lauren Piedmonte - Profile: [https://serratraversecity.adviserly.com/lauren-piedmonte](https://serratraversecity.adviserly.com/lauren-piedmonte) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Lifetime vehicles sold: 7 - Recent vehicles sold: 4 - Sales specialties: ACCORD SEDAN, GRAND CHEROKEE, OUTBACK, SL, TUNDRA - Call: (231) 929-8885 Hi, I'm a Business Development Representative at Serra Traverse City. I'm originally from Rockford, but moved to Traverse City 12 years ago, and love living here. I graduated from Grand Valley State University with my degree in Education and Mathematics, which helps me bring an analytical approach to my work. Outside of the office, you can find me paddle boarding, watching endless rounds of softball, soaking up the sun, and enjoying the beauty of Sleeping Bear Dunes. I'm a dedicated professional, and I also cherish my time with my husband and two daughters, who are pretty awesome. ### Leo Cherup - Profile: [https://serratraversecity.adviserly.com/leo-cherup](https://serratraversecity.adviserly.com/leo-cherup) - Department: Plus (Management Team) - Title: Nissan Sales Manager - Lifetime vehicles sold: 1591 - Recent vehicles sold: 2 - Sales specialties: 4 RUNNER, HIGHLANDER, RAV4, ROGUE, TACOMA - Call: (231) 486-8994 I enjoy working with the Serra team to provide all of our customers a memorable experience. My goal is that you would recommend me to your family and friends for all of your automotive needs. Having the ability to sell every brand we have, New or Used, allows me to find the right vehicle for your needs. I am from northern Michigan and have lived in the area just about my whole life. I have been married to my wife for 18 years, and we have 4 wonderful children. When I am not at work, I enjoy being with my family and playing team sports. Our market-based pricing philosophy at Serra of Traverse City makes for a hassle free and fun experience. You can trust me to work for you to find the right vehicle to fit you and your family’s needs. Go Green! Go White! ### Lydia Loveland - Profile: [https://serratraversecity.adviserly.com/lydia-loveland](https://serratraversecity.adviserly.com/lydia-loveland) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 929-8877 I’m a Customer Advocate here at Serra Traverse City. I’m originally from Traverse City, and while I haven’t had kids yet, it's always been my dream to adopt or foster children. I want to give them a loving and safe home. I graduated from Traverse City Central High School and also spent some time in Florida. I love reading, playing my Nintendo Switch, and hanging out with my cats. I'm a naturally caring person and I really enjoy making cozy blankets. ### Mary Chesney - Profile: [https://serratraversecity.adviserly.com/mary-chesney](https://serratraversecity.adviserly.com/mary-chesney) - Department: Plus (Administration & Business Office) - Title: Payroll and Benefits Administrator - Call: 2319298916 As a recent graduate of Grand Valley State University, I'm excited to join the Serra Traverse City team as a Payroll and Benefits Administrator. With a background in full-cycle recruiting, I'm eager to build my career in HR and contribute to the team's success. My dedication to helping people and cultivating positive work environments drives my passion for HR. I believe that empathy, clear communication, and a commitment to continuous improvement is essential for a thriving workplace. My colleagues would describe me as kind, understanding, and always willing to go the extra mile. Outside of work, I enjoy spending time outdoors, particularly salmon fishing, golfing, and biking. I'm also an avid Green Bay Packers fan. I'm excited to be part of a company that is constantly striving to enhance productivity and improve team dynamics. ### Mary Porter - Profile: [https://serratraversecity.adviserly.com/mary-porter](https://serratraversecity.adviserly.com/mary-porter) - Department: Plus (Finance & Insurance) - Title: Business Manager - Call: 231-486-8931 Hello, everyone! I’m Mary Porter, and I joined Serra Traverse City in November 2019. However, my automotive career began over 23 years ago. I take pride in providing quality service to my guests and team members and doing everything possible to help the company grow. I enjoying meeting new customers and helping them find the perfect vehicle for their families. Guests can depend on me for honest, informative, and pressure-free service. When I’m not providing clients with a quality customer experience, I enjoy spending my free time hiking and going cross country skiing. ### Michelle Antcliff - Profile: [https://serratraversecity.adviserly.com/michelle-antcliff](https://serratraversecity.adviserly.com/michelle-antcliff) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Lifetime vehicles serviced: 1 - Call: (231) 486-8900 ### Michelle Rayner - Profile: [https://serratraversecity.adviserly.com/michelle-rayner](https://serratraversecity.adviserly.com/michelle-rayner) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 486-8988 Welcome to Serra Traverse City! We have all of your vehicle needs here Sales, Service and Parts. We provide great customer service to all of our guests and proudly serve our community. I joined our Serra family in July 2020. My family comes from the automotive industry. My father worked at the Ford Motor Company Dearborn Plant for twenty-five years years and my uncle, my dad's brother, worked for GM for thirty-four years. I’ve been fortunate to have traveled to many exciting places, including Cozumel, Rosarito and Tijuana Mexico, the Grand Cayman Islands, Ocho Rios Jamaica and Florida Keys. I definitely recommend that you experience the Caribbean life if you haven’t already; it’s amazing! When I’m not working or traveling I do what I can to help others and volunteer. My favorite sports teams are the Los Angeles Lakers and the LA Dodgers. My most enjoyable pastimes include skydiving in the desert, white-water rafting (american river), snorkeling, swimming, kayaking and anything to do with water. I love to help people and I’m great at listening. I really enjoy talking to the older generation as you can learn so much from them. ### Michelle Smith-ronk - Profile: [https://serratraversecity.adviserly.com/michelle-smith-ronk](https://serratraversecity.adviserly.com/michelle-smith-ronk) - Department: Plus (Administration & Business Office) - Title: Recruiter/Compliance - Call: 231-929-8852 x8852 As a long-time employee of Serra Traverse City, progressing to my current position of Recruiter and Compliance Officer, I bring a sense of responsibility and genuine care for my colleagues. My character is marked by empathy, integrity, and a commitment to building enduring relationships. I make a conscious effort to listen to each individual, understanding their perspectives and providing support. Beyond my professional pursuits, I am deeply devoted to my family, including my husband David and three children. In my downtime, I find joy in baking, transforming ingredients into celebratory cookies and cakes that bring smiles to my loved ones and the community. Whether it's discussing the latest recipes, gardening tips, or the adventures of my family, I am always eager to connect with others and share my passion for life. ### Mike West - Profile: [https://serratraversecity.adviserly.com/mike-west](https://serratraversecity.adviserly.com/mike-west) - Department: Plus (Management Team) - Title: Sales Manager - Lifetime vehicles sold: 128 - Recent vehicles sold: 13 - Sales specialties: 1500, 1500 BIGHORN/LONESTAR CREW 4X4 (144.5 IN, 1500 LARAMIE CREW CAB 4X4 (144.5 IN WB 5, GRAND CHEROKEE L LIMITED 4X4, GRAND CHEROKEE LIMITED 4X4 - Call: 231-932-6255 Greetings, My name is Michael West, and I'm a Sales Manager with 25 years of experience. Beyond my professional accomplishments I enjoy spending time with my wife Jessica and my two children Mason and Hannah. Their enthusiasm and ambition inspire me daily. As an outdoorsman, I enjoy hunting, fishing, snowmobiling, skiing, boating, and traveling. These pursuits not only provide me with a sense of adventure but also reinforce my values of perseverance, resourcefulness, and teamwork. My current role at Serra Traverse City allows me to combine my passion for sales with my desire to make a meaningful impact. I believe that building genuine relationships and providing exceptional customer service are the cornerstones of success. I am eager to leverage my experience and enthusiasm to contribute to the team's achievements. Let's embark on this journey together! ### Miles Dimitrijevic - Profile: [https://serratraversecity.adviserly.com/miles-dimitrijevic](https://serratraversecity.adviserly.com/miles-dimitrijevic) - Department: Plus (Parts) - Title: Parts Advisor - Call: 231-486-8950 x1050 ### Miles Robertson - Profile: [https://serratraversecity.adviserly.com/miles-robertson](https://serratraversecity.adviserly.com/miles-robertson) - Department: Plus (Parts) - Title: Chrysler Parts Manager - Call: 231-929-8934 As a seasoned Parts Consultant with 14 years of experience, I firmly believe that reputation is paramount in any industry. My passion lies in interacting with genuine individuals, building lasting relationships, and providing exceptional service. Originally from Sarasota, Florida, I am a proud father of two wonderful kids – a three-year-old girl and a one-year-old boy. My wonderful wife and I cherish every moment we have together. With a diverse educational background from Riverview High School, State College of Florida, and Strayer University, I bring a multifaceted approach to my work. My love for adventure extends beyond the workplace, encompassing fishing, mountain biking, snowboarding, and any activity that immerses me in the great outdoors. As a part of the Serra Traverse City team, I am committed to upholding our exceptional standards and providing our valued customers with an unparalleled experience. My approachable demeanor, genuine smile, and commitment to excellence make me a reliable partner for all your automotive needs. ### Nick Winchester - Profile: [https://serratraversecity.adviserly.com/nick-martina](https://serratraversecity.adviserly.com/nick-martina) - Department: Plus (Parts) - Title: Parts Advisor - Call: 231-929-8848 x8848 Hi, I'm a Parts Consultant at Serra Traverse City. I've been in the role for three years, and I'm originally from South Haven, Michigan. In my free time, I enjoy wakeboarding. My amazing friends and family are very important to me, and they've helped shape my strong work ethic and positive attitude. I'm reliable, detail-oriented, and I enjoy working with people. ### Richard Sika - Profile: [https://serratraversecity.adviserly.com/richard-sika](https://serratraversecity.adviserly.com/richard-sika) - Department: Plus (Parts) - Title: Wholesale Parts Advisor - Call: (231) 486-8924 I was born and raised in Traverse City, starting my career in the Parts Department of Traverse Motors back in 1981. I spent ten years selling Toyota and Volkswagen parts, then switched to Grand Traverse Auto's Parts Department for another six years. I did a stretch in the body shop as an estimator for another four years. Then, I decided it was time to do something different and for six years I worked in a cabinet shop. After hearing about an opening back at Ford, I decided it was time to get back to selling parts. After another seven years there, Serra called and invited me back to work for their wholesale department. I’m hoping to finish my Parts career where it started, selling Toyota and Volkswagen parts. ### Roberta Lathrop - Profile: [https://serratraversecity.adviserly.com/roberta-lathrop](https://serratraversecity.adviserly.com/roberta-lathrop) - Department: Plus (Collision Body & Paint) - Title: Estimator - Lifetime vehicles serviced: 142 - Recent vehicles serviced: 59 - Call: 231-929-8854 As a Body & Paint Estimator with 3 years of experience, and 18 years experience in the car field, I'm known for rolling up my sleeves and diving into the details. I approach every task with determination to deliver accurate and timely estimates. Outside work, I'm a devoted wife and mother to 3 adult children and their 3 spouses, as well as the proud grandmother of 8 wonderful grandchildren. My close-knit family keeps me grounded and brings endless joy to my life. In my spare time, I enjoy traveling and the excitement of football. I also cherish yearly motorcycle trips to explore the open road in other states. Beyond my technical expertise, I'm known for my friendly and compassionate nature. I love joking around with colleagues and building strong relationships. I'm also passionate about numbers and competition, striving to outpace my fellow estimators in sales. I'm eager to engage in conversations about everything from the latest industry trends to our favorite travel destinations. My enthusiasm for my work and my commitment to delivering exceptional customer service have earned me the respect and trust of clients at Serra Traverse City. ### Sam Lederer - Profile: [https://serratraversecity.adviserly.com/sam-lederer](https://serratraversecity.adviserly.com/sam-lederer) - Department: Plus (Parts) - Title: Shipping and Receiving - Call: 2314868927 Hello! My name’s Sam Lederer, and I joined Serra Traverse City in December 2017. I am known for being the “introvert” of the group. However, I go above and beyond for my customers and never waste their time. I try to answer their questions while working quickly to find the best parts for their automotive needs. When it comes to my free time, I spend most of it gaming with friends or just losing myself in a good story. When you are ready to find the products you need, please stop by the dealership and see the best parts department in town! ### Sean Knapp - Profile: [https://serratraversecity.adviserly.com/sean-knapp](https://serratraversecity.adviserly.com/sean-knapp) - Department: Plus (Management Team) - Title: Sales Manager - Call: 231-486-8953 Hello and welcome! As Sales Manager, I’m proud to lead a team working hard to provide the very best service to our customers. With over 18 years of automotive industry experience, I love working with people. Whether you’ve just started searching for your next vehicle or know exactly what you’re looking for, we’re here to help. Originally from Traverse City, MI, I went to Traverse City Central High School before attending Western MI University. I’m an avid Detroit sports fan and enjoy traveling. When I’m not working, I can be found spending quality time with my family, boating, hunting, and fishing. Let us be part of your next great new car shopping experience! ### Stephanie Lord - Profile: [https://serratraversecity.adviserly.com/stephanie-lord](https://serratraversecity.adviserly.com/stephanie-lord) - Department: Plus (Management Team) - Title: Hyundai Parts Manager - Call: 231-932-6218 As a seasoned Parts Manager with 23 years dedicated to Hyundai, I have developed an unwavering passion for the brand and its unparalleled customer service. My commitment to excellence extends beyond technical expertise, embodying character qualities such as integrity, adaptability, and a relentless pursuit of improvement. Throughout my tenure at Serra Traverse City, I have cultivated a deep understanding of Hyundai's parts inventory and logistics. I take pride in my ability to quickly and efficiently procure even the most hard-to-find components, ensuring minimal downtime for our valued customers. Beyond the realm of automotive parts, I am an avid distance runner. The discipline and endurance required for this pursuit have instilled in me a deep appreciation for perseverance and the power of teamwork. I believe these qualities translate seamlessly into my role as a Parts Manager, where I strive to overcome challenges and collaborate with colleagues to deliver the best possible experience to our customers. In my spare time, I enjoy engaging in sports-related discussions and keeping up with the latest trends in the automotive industry. I am eager to connect with clients and fellow enthusiasts who share my passion for Hyundai and the joy of running. ### Steve Flynn - Profile: [https://serratraversecity.adviserly.com/steve-flynn](https://serratraversecity.adviserly.com/steve-flynn) - Department: Plus (Management Team) - Title: Audi, Cadillac, Subaru, Volkswagen, Volvo & Toyota Parts Manager - Call: (231) 486-0923 Since June of 1999, I have worked in this industry, providing great service to all of my customers. Proud of the amazing crew that I work with here at Serra Traverse City; we are more than colleagues, we are family! When I have the time, I love to watch sports, especially the Detroit Lions and the Red Wings. My proudest achievement is being a husband and a father. I love to go camping, coach my son’s football team, and spend quality time with my family! ### Steve Sizeland - Profile: [https://serratraversecity.adviserly.com/steve-sizeland](https://serratraversecity.adviserly.com/steve-sizeland) - Department: Plus (Management Team) - Title: Audi, Cadillac, Subaru, Volkswagen, Volvo Service Manager - Lifetime vehicles serviced: 4023 - Recent vehicles serviced: 201 - Call: (231) 486-0926 I bring 30 years of experience into the dealership with me each day. Known amongst the Traverse City auto industry for being a hard worker and someone who enjoys life. I’m sympathetic to the needs of my customers; I listen to what they want and try to help them achieve their vehicle goals. Proud to say that I maintain a very clean warranty schedule for the dealership and I have worked very hard to get to the knowledge level I currently have. My special skills include work well with others, and being a warranty clerk with Subaru and GM for 18 years, in addition to working as a Honda warranty clerk for 10 years. In my spare time, I love to play video games, travel, and golf. ### Steven Guest - Profile: [https://serratraversecity.adviserly.com/steven-guest](https://serratraversecity.adviserly.com/steven-guest) - Department: Plus (Management Team) - Title: Cadillac Sales Manager - Lifetime vehicles sold: 51 - Recent vehicles sold: 6 - Sales specialties: VISTIQ, XC40, XC60, XC90, XT5 - Call: (231) 486-0944 Customers like working with me because I’m friendly, thorough, and patient and I always provide them with a low-pressure experience. Taking the time to communicate with, and educate, my customers helps them make the best decision possible. I began working in the auto industry 8 years ago, and joined the Serra dealership in 2014. I’m very passionate about helping our guests, making sure they know about all of the options that are available to them. I love to travel in my spare time; going boating in the summer and doing anything water-related are my favorite hobbies. I also enjoy watching sports and movies. ### Steven Hull - Profile: [https://serratraversecity.adviserly.com/steven-hull](https://serratraversecity.adviserly.com/steven-hull) - Department: Plus (Collision Body & Paint) - Title: Estimator - Lifetime vehicles serviced: 449 - Recent vehicles serviced: 32 - Call: 231-486-0955 Hello and welcome! As estimator for the dealership, I’m proud to be part of the team helping customers have the best experience possible. Before entering the automotive industry, I spent twenty years in the welding and fabrication field. Today, I’m happy to apply my experience quoting and estimating in that space to my work today. My wife and I are parents to three great kids who are all involved in many activities. When I’m not working, I enjoy fishing and camping with my family. ### Steven Puehler - Profile: [https://serratraversecity.adviserly.com/steven-puehler](https://serratraversecity.adviserly.com/steven-puehler) - Department: Plus (Management Team) - Title: Service Manager - Lifetime vehicles serviced: 768 - Recent vehicles serviced: 93 - Call: 231-929-8839 As the Serra Buick & GMC Traverse City Service Manager here at Serra Traverse City, I bring 27 years of experience in the automotive parts world to join an already phenomenal staff of parts professionals. Problem solving and leading my team to new opportunities are why I love the car business. My passion for cars extends beyond the showroom floor. Keeping up with the updated trends, designs, and options of all the new makes and models. ### Sue Korson - Profile: [https://serratraversecity.adviserly.com/susan-korson1](https://serratraversecity.adviserly.com/susan-korson1) - Department: Plus (Management Team) - Title: HR Director / Business Office Manager - Call: 231-486-0911 Hi! I'm Sue Korson, and I would like to welcome you to Serra Traverse City. It feels great to work for a fantastic company and be able to help many amazing people. Although I am new to the car business, I have many years of accounting, human resources, and office management experience in addition to a Master's degree in Business. I am a huge fan of the beach, love board games, and puzzles. I have a large family, five sisters, five brothers, three children, Isaac, and the twins, Oliver and Olivia, all of whom I am very proud of and love spending time with them. Some of my hobbies are photography, hiking, ping pong, and most any outdoor adventure. I have hiked the Grand Canyon twice but only jumped out of an airplane once. I also have the best dog ever, a white miniature labradoodle named Charmin. ### Susan Freshour - Profile: [https://serratraversecity.adviserly.com/susan-freshour](https://serratraversecity.adviserly.com/susan-freshour) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 486-0940 Hi! I’m Susan. I am a Customer Advocate and Appointment Coordinator here at Serra Traverse City. I am originally from Walled Lake, Michigan and I attended Walled Lake Central High School. I enjoy providing great customer service. I love spending my time helping others weather it be at work or family. In my down time I l love to spend time with my son and his girlfriend when they come to visit from Texas and I enjoy spending time with my husband and family. I have a couple of cats and some chickens. I love to see all the wildlife that comes onto our 3 acers in Kalkaska. my husband and I love to go fishing, Kyaking, Boating with family and just being outdoors, and I love to crochet blankets. I love baseball (go tigers). ### Tim Berger - Profile: [https://serratraversecity.adviserly.com/tim-berger](https://serratraversecity.adviserly.com/tim-berger) - Department: Plus (Management Team) - Title: Buick/GMC Sales Manager - Lifetime vehicles sold: 222 - Recent vehicles sold: 7 - Sales specialties: ACADIA, ENCLAVE, SIERRA, SIERRA 1500, TERRAIN - Call: 231-929-8856 As the Team Lead for the past 15 years at Serra Traverse City, I've honed my abilities in collaboration and leadership. My journey began in the picturesque town of Gaylord, where I graduated from high school and later cheered enthusiastically for Michigan Football. While I may not be quite capable of leaping tall buildings in a single bound, I firmly believe in the power of perseverance and teamwork. I strive to create a positive and inclusive work environment, valuing integrity, professionalism, and a genuine desire to go the extra mile. As a seasoned professional, I am always eager to delve into problems, seeking optimal solutions. My passion extends beyond the workplace into the realm of trailering and towing, where I find immense joy in exploring the great outdoors. Throughout my tenure at Serra Traverse City, I have had the privilege of working alongside an exceptional group of individuals. Their unwavering support and dedication have been instrumental in our collective successes. I am deeply grateful for the opportunity to lead such an awesome team, and I look forward to continuing our journey together. ### Tom Garrity - Profile: [https://serratraversecity.adviserly.com/tom-garrity](https://serratraversecity.adviserly.com/tom-garrity) - Department: Plus (Management Team) - Title: Hyundai Service Manager - Lifetime vehicles serviced: 108 - Recent vehicles serviced: 10 - Call: 231-929-8902 As the Service Department Manager at Serra Traverse City, I strive to build strong relationships and provide exceptional customer service. My passion lies in ensuring that our valued customers receive the highest quality parts and support. Beyond my professional endeavors, I cherish my wonderful family. My beloved Julie and I have the joy of raising our energetic twin 4-year-old boys and our adorable 9-month-old son. A proud graduate of TC West Senior High, I am currently pursuing my degree at Strayer University. As an avid sports fan, I eagerly cheer on the Lions, Red Wings, and the legendary University of Michigan. My free time is filled with adventures and outdoor pursuits such as hunting, fishing, camping, and mountain biking. Building relationships and taking care of our customers is my life's work. I am honored to serve the Traverse City community with Serra Traverse City, where we are committed to providing exceptional parts and service every day. ### Tony Jerome - Profile: [https://serratraversecity.adviserly.com/tony-jerome](https://serratraversecity.adviserly.com/tony-jerome) - Department: Plus (Management Team) - Title: Sales Manager - Lifetime vehicles sold: 200 - Recent vehicles sold: 8 - Sales specialties: 4 RUNNER, RAV4, SIENNA, TACOMA, TUNDRA - Call: (231) 947-9000 Welcome to the Serra Traverse City website! I’m Tony Jerome, a Sales Manager here at the dealership. I am a fourth-generation retail automotive professional and have a deep commitment to customer satisfaction. My goal is to make the purchasing process fun! With over 30 years of experience in the auto business, I love to help others find the perfect vehicle. Seeing the smile on their faces when they leave in their new car is the best feeling. When it comes to my spare time, I love being with family and friends. I am the proud father of two children who continue to amaze me. Please don’t hesitate to reach out with any questions; I look forward to working with you soon! ### Tony Kline II - Profile: [https://serratraversecity.adviserly.com/tony-kline-ii](https://serratraversecity.adviserly.com/tony-kline-ii) - Department: Plus (Parts) - Title: Parts Consultant - Call: 231-929-8864 Born and raised in Detroit, I've got over a decade of experience in the automotive world, specifically as a Parts Consultant. You could say it's in my blood, between working on motorcycles as a certified Master Mechanic and building race cars on the side. I'm ASE certified and really enjoy working with mechanics to get the job done right. I'm a graduate of East Detroit High and Notre Dame University. I've spent most of my time traveling around the East Coast. When I'm not helping customers at Serra Traverse City, you might find me on the baseball field or puttering around with some hobby farming. I try to keep a positive attitude about everything and enjoy a good laugh – I'm always up for cracking jokes and being light-hearted. I love talking about almost anything, especially history, and am always interested in learning something new. And probably most importantly I enjoy long walks on the beach and cozying up next to a fire with a good book! lol ;-)