About Alex
Traverse City is home. I went to Central High School and attended NMC. I grew up playing hockey and baseball. I'm a huge hockey fanatic and my favorite team is the Detroit Red Wings. My hobbies over the last year included golf whenever the weather was nice and skating. Recently I visited Gatlinburg, Tennessee, a gorgeous mountain town on the east side of the state that I highly recommend to visit! I've always been passionate about people and my relationships. The three special skills I would say I possess are communication, flexibility, and organization. I'm most known for being honest, trustworthy, and having an upbeat, energetic personality. My goal is to help my clients as efficiently as possible receive exactly what they are looking for in a vehicle purchase.
Customer rating
4.9 / 5 based on 191 ratings (128 written reviews)
Recent reviews
Attentive, friendly, answered questions, knowledgeable and very helpful in getting things done! Willingness to follow up is amazing!! Best buying experience ever!! Oct. 10, 2026. Thank you, Alex!!
ā Heather M. ,
Alex.took the time to listen to what we wanted. Never pressured us. When we were ready, so was he. Great experience!
ā Laura G. ,
He was able to provide me with the exact car I was looking for. Kept very close contact during the two month waiting process.Enjoyed his professional manner to resolve any issues I may have.
ā James D. ,
Exceptional!! Alex always communicated with me to keep me aware of the status of the car I had on order.
ā Brad B. ,
Alex was a delight to work with, happy and upbeat
ā Sheryl L. ,
The best car salesman I have had so far and I’m 76 yrs old!!! 😁 Helped weigh the options with no pressure. assisted with understanding the upgrade in the transmission by getting a mechanic to take me for a ride and explain how the new transmission works. Took the time to educate me on utilizing all the new perks. I very highly recommend him to those looking to buy! It was a great experience and I absolutely love my new Corolla Cross!!!
ā Linda P. ,
Great. I was in a bad situation, and I somehow had to get a car. He was very helpful. Everyone at Serra was very helpful. My husband was always grateful for the service at Serra when he was in Traverse City city
ā Antoinette B. ,
Great communicator and smooth transaction!
ā Sherry S. ,
Alex was great.
ā Brian S. ,
Alex was so professional and made the process of car buying so easy!
ā Lisa M. ,
Specialties
- RAV4
- TACOMA
- 4 RUNNER
- HIGHLANDER
- TUNDRA