About James
I've been married to my high school sweetheart for over 40 years. We have raised four children in beautiful Traverse City, MI, and have six grandchildren and counting. Being empty-nesters, my wife and I love dining in local restaurants and enjoying the many hiking trails indigenous to this area. We like working in our yard and watching movies and sports. I enjoy working with the most exceptional team and customers in the auto industry at Serra Traverse City. The most rewarding part of my job is working with people and helping them to achieve their transportation needs.
Customer rating
4.9 / 5 based on 240 ratings (148 written reviews)
Recent reviews
Jim is a very nice gentleman , he let me know as soon as my car arrived at Toyota Serra. I loved the car, still getting used to it. He was so easy to work with.
— Kathleen M. ,
James was great as a salesman. He was the first we met at the door greeted us with a smile. He was very knowledgeable about the vehicle. Kept us updated and informed. I had to pay a $32 fee at my insurance company because I was not aware there would be a different VIN number once the vehicle arrived at the dealer. Like any new vehicle there are many things you learn over time. The new tech things could be explained a little better. You tube seems to be a great resource though to help. Overall James answered all questions I had and worked through the process with Financial office person Kelvin.
— Marilyn K. ,
Mr. lynch was a true professional when it comes to selling or leasing cars. I had a lot of questions regarding my new truck. He answered every problem I thought I would have. Because of him I'm really enjoying my new truck. THank you very much. You have a customer for life.
— Craig D. ,
James was outstanding polite professional willing to go beyond his proto call and fulfill my needs as he did so good to deal with sales people that are not out to screw you any how he got the deal done thanks to him if ever iam asked for reference to toyota of traverse city ill pass his name on
— Emmett F. ,
James is a prime example on how a vehicle salesman should be. His no pressure, friendly and very professional approach, was greatly appreciated. From start to finish, my wife and I give him a 10. Thank you!
— Dennis J. ,
My experience with Jim Lynch was great! He attended to every detail leaving me without any worry or stress with returning my lease and and securing a new lease. I couldn't be happier!
— Jonelle L. ,
Easy and quick experience. Things were taken care of swiftly and professionally.
— Kyle K. ,
Outstanding, no pressure to buy but assisted with answering any questions. He is the sales person to work with when you are considering a Toyota product. Very happy with the dealership as well. Thank you David & Kathy Scheppe
— David S. ,
Great
— Jesus S. ,
Everything about this experience was top-notch! Highly recommend Jim and the Team at Serra Toyota for anyone in the market for a car. Thank you again. We’ll be back!
— Jonas S. ,
Specialties
- RAV4
- TACOMA
- 4 RUNNER
- TUNDRA
- HIGHLANDER