About James
I've been married to my high school sweetheart for over 40 years. We have raised four children in beautiful Traverse City, MI, and have six grandchildren and counting. Being empty-nesters, my wife and I love dining in local restaurants and enjoying the many hiking trails indigenous to this area. We like working in our yard and watching movies and sports. I enjoy working with the most exceptional team and customers in the auto industry at Serra Traverse City. The most rewarding part of my job is working with people and helping them to achieve their transportation needs.
Customer rating
4.9 / 5 based on 257 ratings (161 written reviews)
Recent reviews
Very good
— Michael B. ,
Very pleasant to work with
— Stanley R. ,
My experience buying my Tacoma with Jim was excellent. He was low pressure, answered all my questions, and made the entire process quite painless. I would work with Jim and the Serra team again without any hesitation!
— Kaye C. ,
James spent alot of time showing me options on the vehicles since they were all new ro me. He took the stress our od the whole process. He dropped my new truck off for me that was a big help. I woukd highly recommend James to anyone. Very happy with the process.
— Steven M. ,
Jim was great to work with. Make buying new care a very easy and nice experience.
— Matthew G. ,
Very knowledgeable; very helpful in describing the car's features. Jim is our "go to" car guy now. We're looking forward to doing business with him again.
— Dennis W. ,
Great will definitely buy from you guys again I put over 2,500 miles on my car allready thank you
— Bradley S. ,
Was able to help locate vehicle in a timely manner.
— James S. ,
Jim is very knowledgeable and easy to work with. Helping you get the best vehicle for your needs.
— Keith G. ,
Jim is a delightful person to deal with, extremely knowledgeable about the Toyota line,easy to talk to and helpful to figure out which vehicle would fit your needs best and can help you find the best options for financing
— Kent H. ,
Specialties
- RAV4
- TACOMA
- 4 RUNNER
- TUNDRA
- HIGHLANDER