About Joel
My career in the auto industry began 15 years ago, and I joined the Serra family in March 2016. Love that Serra has “Market Based Pricing,” and that each of our guests gets a great deal, regardless of their knowledge of the car business. Customers enjoy working with me because of my kindness, sincere attitude, honesty, and prompt follow-up service. I truly love helping people find the perfect vehicle to suit their needs. I attended Ferris State University and earned a bachelor degree. Love to spend quality time with my wife and our children. I also enjoy classic car restoration.
Customer rating
4.9 / 5 based on 746 ratings (496 written reviews)
Recent reviews
Joel is straightforward and efficient. If he does not know an answer to a question, he will find the answer immediately. I was looking for a specific color for my new Subaru Outback purchase and he made it happen. Furthermore, in my estimation, he was fair in offering a trade in value for my 2017 Outback. I returned two weeks after my purchase and he was very helpful in identifying some of the features on my new Outback. In my opinion, Joel is a top notch sales consultant.
— William T. ,
2nd purchase from Joel. Always knowledgeable with everything. Ended the day with him going over all the details. Never rushed us and made sure we understood everything. Great salesperson.
— Mark B. ,
Joel was very friendly and easy to work with. We drove several Subaru models and he was very knowledgeable and guided us to the one we purchased.
— Peggy K. ,
Joel always knows just what I need and he makes buying a new Subaru a very satisfying experience! I couldn’t ask for a better sales experience!
— John S. ,
Joel always goes above and beyond to make sure I'm taken care of! This is my 5th Subaru CrossTrek lease he has processed for me, and I'll be back in a few years for my next one! I will always recommend Joel to my friends and family!
— Judy J. ,
very nice to work with
— Mark B. ,
Joel is great! He goes the extra mile to help you get what you are looking for. No high pressure to sale you a car that isn't right for you. I would highly recommend him.
— Kurt B. ,
Great, just like before. Joel is always friendly, knowledgeable, and I appreciate how thorough he is explaining everything and that he takes the time to explain the vehicle features.
— Karrie B. ,
Joel was great! Helpful and the experience of trading in my old car and getting the new one was seamless.
— Lisa W. ,
Good follow up
— Teresa S. ,
Specialties
- OUTBACK
- FORESTER
- CROSSTREK
- ASCENT
- IMPREZA