About Joel
My career in the auto industry began 15 years ago, and I joined the Serra family in March 2016. Love that Serra has “Market Based Pricing,” and that each of our guests gets a great deal, regardless of their knowledge of the car business. Customers enjoy working with me because of my kindness, sincere attitude, honesty, and prompt follow-up service. I truly love helping people find the perfect vehicle to suit their needs. I attended Ferris State University and earned a bachelor degree. Love to spend quality time with my wife and our children. I also enjoy classic car restoration.
Customer rating
4.9 / 5 based on 751 ratings (500 written reviews)
Recent reviews
Absolutely amazing it didn’t feel like I was being treated as a customer more like a family friend. Couldn’t have asked for anyone better!
— Evan O. ,
Joel is hands down the best car salesman I've ever worked with. He knows Subarus inside and out, he knows the competition, he is naturally friendly, he cares about his clients--and he works hard to get clients the best possible deal he can. With Joel Shooks, buying or leasing a Subaru is a win-win deal for everyone.
— William P. ,
Joel was very helpful. He assisted me with two car purchases in 2018 and 2026 respectively. He went out of his way to find cars that would fit my needs and preferences. The search for a car was a short but pleasant experience with Joel. Would recommend to anybody looking for a car in the TC area.
— Chandler F. ,
Joel was very friendly and answered all my numerous questions efficiently. He made car buying very pleasant unlike some of my past experiences where even one time I just walked out. So thank you, Joel, and I love my new car.
— Caralee G. ,
Joel is straightforward and efficient. If he does not know an answer to a question, he will find the answer immediately. I was looking for a specific color for my new Subaru Outback purchase and he made it happen. Furthermore, in my estimation, he was fair in offering a trade in value for my 2017 Outback. I returned two weeks after my purchase and he was very helpful in identifying some of the features on my new Outback. In my opinion, Joel is a top notch sales consultant.
— William T. ,
2nd purchase from Joel. Always knowledgeable with everything. Ended the day with him going over all the details. Never rushed us and made sure we understood everything. Great salesperson.
— Mark B. ,
Joel was very friendly and easy to work with. We drove several Subaru models and he was very knowledgeable and guided us to the one we purchased.
— Peggy K. ,
Joel always knows just what I need and he makes buying a new Subaru a very satisfying experience! I couldn’t ask for a better sales experience!
— John S. ,
Joel always goes above and beyond to make sure I'm taken care of! This is my 5th Subaru CrossTrek lease he has processed for me, and I'll be back in a few years for my next one! I will always recommend Joel to my friends and family!
— Judy J. ,
very nice to work with
— Mark B. ,
Specialties
- OUTBACK
- FORESTER
- CROSSTREK
- ASCENT
- IMPREZA