About Joel
My career in the auto industry began 15 years ago, and I joined the Serra family in March 2016. Love that Serra has “Market Based Pricing,” and that each of our guests gets a great deal, regardless of their knowledge of the car business. Customers enjoy working with me because of my kindness, sincere attitude, honesty, and prompt follow-up service. I truly love helping people find the perfect vehicle to suit their needs. I attended Ferris State University and earned a bachelor degree. Love to spend quality time with my wife and our children. I also enjoy classic car restoration.
Customer rating
4.9 / 5 based on 756 ratings (504 written reviews)
Recent reviews
Excellent knowledge and service
— Karen C. ,
very knowledgeable and customer oriented. Knows the product, flexible with his time and helps you make an informed decision. Have recommended him to others.
— William M. ,
I’ve worked with Joel for a couple years now, and he is always ready to help me into my next lease! He’s a knowledgeable and very personable man to work with!
— Breana F. ,
I had a great experience with Joel in purchasing my new car. I absolutely love the car. I was driving a 2004 Volvo and now in a 2026 Crosstrek Subaru. Thank you for a Wonderful team at Serra. The finance man was awesome too...😃👏✨️
— Elaine C. ,
Absolutely amazing it didn’t feel like I was being treated as a customer more like a family friend. Couldn’t have asked for anyone better!
— Evan O. ,
Joel is hands down the best car salesman I've ever worked with. He knows Subarus inside and out, he knows the competition, he is naturally friendly, he cares about his clients--and he works hard to get clients the best possible deal he can. With Joel Shooks, buying or leasing a Subaru is a win-win deal for everyone.
— William P. ,
Joel was very helpful. He assisted me with two car purchases in 2018 and 2026 respectively. He went out of his way to find cars that would fit my needs and preferences. The search for a car was a short but pleasant experience with Joel. Would recommend to anybody looking for a car in the TC area.
— Chandler F. ,
Joel was very friendly and answered all my numerous questions efficiently. He made car buying very pleasant unlike some of my past experiences where even one time I just walked out. So thank you, Joel, and I love my new car.
— Caralee G. ,
Joel is straightforward and efficient. If he does not know an answer to a question, he will find the answer immediately. I was looking for a specific color for my new Subaru Outback purchase and he made it happen. Furthermore, in my estimation, he was fair in offering a trade in value for my 2017 Outback. I returned two weeks after my purchase and he was very helpful in identifying some of the features on my new Outback. In my opinion, Joel is a top notch sales consultant.
— William T. ,
2nd purchase from Joel. Always knowledgeable with everything. Ended the day with him going over all the details. Never rushed us and made sure we understood everything. Great salesperson.
— Mark B. ,
Specialties
- OUTBACK
- FORESTER
- CROSSTREK
- ASCENT
- IMPREZA