Hi! I'm Michael Sova, and I would like to welcome you to the Serra Traverse City website. As a sales consultant for the dealership, you can rely on me for quality customer service. I take the time to listen to my guests' needs and always work in their best interests. My colleagues and friends know me as someone with a light-hearted attitude and a genuine passion for making others laugh. I am proud and honored to help my customers find the perfect vehicle, which is likely the second most significant investment they will make in their lives. I grew up in Traverse City, Michigan, and love working for our incredible community. I attended Northwestern Michigan College for Business Administration. My skills include great leadership, being easy to work with, and a skilled communicator and problem-solver. When it comes to my free time, I enjoy golfing, camping, hiking, paddling and watching football. I am always striving to be the master of my craft and improve the customer sales experience. My passion for cars began at a young age, and I look forward to more years in the auto industry. Please don't hesitate to reach out with any questions; I am always here to help!
4.9 / 5 based on 197 ratings (133 written reviews)
Mike has been very helpful, patient and certainly knowledgable. He's a 'low pressure' guy, helping us to make a thoughtful decision. Mike's contacts with us in the weeks after our purchase have also been very professional and saved us time in learning the new 'high tech' features. He is definitely recommendable and has a wealth of 5 years + of experience in the car business.
— James S. ,
Mike was great, explained our options steered us to the right vehicle and no pressure
— James S. ,
Mike was pleasant to work with. Overal it was an excellent car buying experience.
— Hian K. ,
terrific experience! Mike was helpful, informative and followed up after our purchase!
— Anne B. ,
SUPER! The car buying process was seamless. Mike was very helpful and easy to communicate with. We love our new Volvo XC60!
— Teresa B. ,
Very helpful
— John M. ,
Mike provided friendly, professional service. He was knowledgeable and helpful making the experience flawless. I would highly recommend him!
— Susan H. ,
Mike is great. He is so knowledgeable about Volvo and even though I had one before he filled me in on a few things I didn’t know. He is very down to earth and was so easy to work with. Serra has been an awesome dealership and they are lucky to have such a great sales consultant like Mike. Thanks again Mike.
— Marguerite S. ,
Mike Sova was sincere and knowledgeable in discussing my purchase of a XT5 Cadillac and was helpful in setting up the vehicle for me and is willing to handle any concerns I may have in the future.
— Thomas F. ,
Mike was very kind, professional and courteous. He sincerely listened to points that were important to me, especially my budget, and I ended up in a great vehicle that fit my needs! I was expecting a good, used vehicle, but ended up in a new, leased vehicle that fit my budget even better. :)
— Dawn S. ,