Meet the team at Serra Traverse City
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Lydia Loveland
Customer Advocate
Department: Business Development Representatives (BDC)
I’m a Customer Advocate here at Serra Traverse City. I’m originally from Traverse City, and while I haven’t had kids yet, it's always been my dream to adopt or foster children. I want to give them a l...
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Austin Cleary
Business Manager
Department: Finance & Insurance
I love working with the great group of people here at the dealership, especially our amazing customers who are just like family. It feels good to come into work each day and help our guests with their...
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Steven Hull
Estimator
Department: Collision Body & Paint
Hello and welcome! As estimator for the dealership, I’m proud to be part of the team helping customers have the best experience possible. Before entering the automotive industry, I spent twenty year...
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Alex Conz
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (170 ratings, 112 reviews)
Traverse City is home. I went to Central High School and attended NMC. I grew up playing hockey and baseball. I'm a huge hockey fanatic and my favorite team is the Detroit Red Wings. My hobbies over t...
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Nick Winchester
Parts Advisor
Department: Parts
Hi, I'm a Parts Consultant at Serra Traverse City. I've been in the role for three years, and I'm originally from South Haven, Michigan. In my free time, I enjoy wakeboarding. My amazing friends an...
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Michelle Smith-ronk
Recruiter/Compliance
Department: Administration & Business Office
As a long-time employee of Serra Traverse City, progressing to my current position of Recruiter and Compliance Officer, I bring a sense of responsibility and genuine care for my colleagues. My charact...
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AJ Kortokrax
Service Advisor
Department: Service
Rating: 4.8 / 5 (571 ratings, 367 reviews)
As a Service Advisor in the automotive industry since 2010, I'm passionate about putting your automotive needs first. With a degree in Automotive Management from Ferris State University, I'm well-equi...
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Batu Yilmaz
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (1 ratings, 0 reviews)
Born and raised in beautiful Izmir, I thrive on building relationships and helping people find solutions. My approach to sales is straightforward: listen first, understand the need, and then offer the...
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Connie Walter
Customer Advocate
Department: Business Development Representatives (BDC)
Hi, I'm a Business Development Representative at Serra Traverse City. This is my first role in the auto industry, but I bring a strong work ethic and a positive attitude. I'm originally from Traverse...
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Aaron Bodary
Toyota Sales Manager
Department: Management Team
Finding my customers the best vehicle is what I’m all about. I use my 20+ years of automotive experience to make sure every guest gets exactly what they are looking for in a vehicle. You can depend on...
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Roberta Lathrop
Estimator
Department: Collision Body & Paint
As a Body & Paint Estimator with 3 years of experience, and 18 years experience in the car field, I'm known for rolling up my sleeves and diving into the details. I approach every task with determina...
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Mary Chesney
Payroll and Benefits Administrator
Department: Administration & Business Office
As a recent graduate of Grand Valley State University, I'm excited to join the Serra Traverse City team as a Payroll and Benefits Administrator. With a background in full-cycle recruiting, I'm eager t...
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Chris Brown
Business Manager
Department: Finance & Insurance
Thank you for choosing Serra Traverse City to handle your vehicle needs! We take pride in providing exceptional service to every customer who drives on our lot and walks through our dealership doors. ...
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Ashley Harrison
Service Advisor
Department: Service
Rating: 4.9 / 5 (605 ratings, 463 reviews)
My journey in the automotive industry spans over a decade, during which I've cultivated a reputation for excellence both within Serra Traverse City and the industry at large. As a Service Advisor, I t...
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Ben Terpstra
Parts Advisor
Department: Collision Body & Paint
I have one motto: "Do it right the first time." Customers can depend on me to do just that, while providing friendly and accurate service. I strive to exceed their expectations. Since joining the auto...
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Andrew Kolb
Parts Advisor
Department: Parts
Hi there! I'm a Parts Advisor at Serra Traverse City. I've been in the industry for 5 years, and I'm originally from Toledo, Ohio. I'm passionate about working with my coworkers, and I love helping pe...
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Angel Lederer
F&I Manager
Department: Finance & Insurance
Hi! I'm Angel Lederer, Sales Consultant here at Serra Traverse City. I have always worked in sales and can't get enough of the exciting nature it brings! I love connecting with my guests and helping t...
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Aaron Lehn
Collision Body & Paint Manager
Department: Management Team
I joined the auto industry over ten years ago, and have enjoyed working in the body shop department. Before that, I served in the US Navy for almost five years. As a Body Shop Manager at Serra Travers...
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Brent Hallet
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (119 ratings, 81 reviews)
As a Sales Consultant at Serra Traverse City since June 2018, I pride myself on my unwavering reputation and the countless referrals I receive. My passion lies in guiding customers toward the perfect ...
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Felicia Whittaker
Customer Advocate
Department: Business Development Representatives (BDC)
I am brand new to the industry (December 2019), but I am thankful to begin my career here at Serra Traverse City. I understand the importance of excellent customer service, and I go that extra mile to...
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Adam Handwerk
Volkswagen Sales Manager
Department: Management Team
I was born and raised in Petoskey, graduated from Ferris State with a Bachelor's Degree in Automotive Management. I have been in the auto industry since May of 2005. I enjoy meeting new people everyda...
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Andy Silny
Parts Advisor
Department: Parts
I’m proud of being able to supply the right part to the technician team that completes repairs for our customers. I know how to work quickly and efficiently to get our customers out as fast as possibl...
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Bobby Hundley
Volvo Service Advisor
Department: Service
Rating: 4.9 / 5 (953 ratings, 669 reviews)
Hi! I’m Bobby Hundley, a service advisor for Serra Traverse City who looks forward to working with you soon! I grew up in Gladwin, Michigan, and am currently enrolled at Northwood University. My hobbi...
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Cory Markham
Business Manager
Department: Finance & Insurance
Great to meet you! My name is Cory Markham. I have grown up all over Michigan but have spent my best times in the north! I have worked in the auto industry for nearly 20 years, and people have been my...
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Brad Fite
Toyota Sales Manager
Department: Management Team
Grew up in Chesaning, going to school, and playing a lot of basketball and golf. Been here at the same store for over 20 years and pride myself on helping people with the second biggest buying decisio...
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Corbin Wojey
Parts Manager
Department: Collision Body & Paint
As the Body & Paint Parts Manager at Serra Traverse City, I've dedicated the past four years to delivering exceptional service to our valued customers. My commitment to hard work and customer satisfac...
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Lauren Piedmonte
Customer Advocate
Department: Business Development Representatives (BDC)
Hi, I'm a Business Development Representative at Serra Traverse City. I'm originally from Rockford, but moved to Traverse City 12 years ago, and love living here. I graduated from Grand Valley State ...
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Bryce Colvin
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (184 ratings, 132 reviews)
My name is Bryce. I have been with Serra since 2018. I love the job and love the people. Buying a vehicle should be fun and exciting. It's my goal that all of my customers leave happy and completely s...
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Michelle Rayner
Customer Advocate
Department: Business Development Representatives (BDC)
Welcome to Serra Traverse City! We have all of your vehicle needs here Sales, Service and Parts. We provide great customer service to all of our guests and proudly serve our community. I joined our ...
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Brian Gallagher
Hyundai Sales
Department: Sales
As an 8-year sales manager at Serra Traverse City and 27-year veteran of our newest campus, I'm immensely proud to represent Hyundai for the Serra Group in Northern Michigan. I've helped establish ou...
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Derek Bertram
Business Manager
Department: Finance & Insurance
Welcome to Serra Traverse City! I joined the dealership in July of 2018. I have 15+ years in the industry. Customers can always count on me to be honest, upfront, and easy going. I am CAC certified. O...
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Bill Pasik
Parts Consultant
Department: Parts
As an experienced Parts Consultant with a decade of tenure at Serra Traverse City, my unwavering commitment to finding solutions and exceeding customer expectations defines my role. Driven by a passio...
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Caleb Gothrup
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (37 ratings, 29 reviews)
As a sales consultant for Serra Traverse City, my goal is to provide and find the perfect vehicle for every customer! I'm passionate about making someone's day by helping them find the car of their dr...
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Kristina Clark
Office Administrator
Department: Collision Body & Paint
Welcome! As Collision Center Office Administrator, I’m here to help. No one likes dealing with damage to their vehicle, but we aim to deliver a seamless experience from the moment you enter our shop...
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Dijon Dohm
Business Manager
Department: Finance & Insurance
New to the auto industry, but I understand the importance of hard work and great customer service. I take the time and listen to the needs and wants of my customers, doing my best to give them a 5-sta...
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Carl Lyons
Audi, Cadillac, Subaru, Volkswagen, Volvo Service Manager
Department: Management Team
Working in the auto industry for 30 years has taught me a lot, and I bring that experience into the dealership each day. My team can depend on me for the training, motivation, and assistance they need...
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Cam Calton
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (41 ratings, 32 reviews)
I'm a Sales Consultant at Serra Traverse City! I was born and raised close to Lansing, MI and have lived in Nebraska for a few years and I love to travel! I'm passionate about helping people find the...
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Alix Shively
Production Manager
Department: Collision Body & Paint
As a Body & Paint Production Manager, hailing from Traverse City, I bring forth a blend of technical expertise and operational leadership. With my certification from Wyotech, I possess a deep understa...
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Bill Whitmore
Assistant Parts Manager
Department: Parts
Love working in the auto industry; it’s been 5 years since I joined this business. Some of my special skills include building computers and working on cars. I’m a Volvo nut. When it comes to our custo...
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Chris Robinson
Nissan Service Manager
Department: Management Team
Hello! I’m Chris Robinson and I joined the Serra family in 2014, but my career in the auto industry began 20 years ago. I love working for such an amazing organization and dealership. We are all like ...
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Chaz Forcia
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (274 ratings, 175 reviews)
It makes me proud to be able to sell customers safe and reliable vehicles. I enjoy watching and playing basketball, as well as fishing and skiing. Originally from Baraga, I attended Gogebic Community ...
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Brandon Suzawith
Wholesale Parts Advisor
Department: Parts
I’m originally from Green Bay and I attended the Northeast Wisconsin Technical College. I started in Parts Sales, then moved to Shipping and Receiving, then to work at the Body Shop as a collision est...
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Jeff Somes
Business Manager
Department: Finance & Insurance
Hi! I’m Jeff Somes and I would like to welcome you to Serra Traverse City! It brings me so much joy to be a part of the Serra organization and having the opportunity to work with customers from all wa...
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Dan Axtell
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (157 ratings, 123 reviews)
Hello and welcome! As a straight-shooting Sales Consultant, I’m passionate about helping people get exactly what they are looking for. I love making people happy and feel especially proud when custome...
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Garthe Alderman
Audi Service Advisor
Department: Service
Rating: 5.0 / 5 (2951 ratings, 1928 reviews)
Good service begins and ends with the customer. At Serra Traverse City, we value every guest and make it a priority to exceed their expectations. Since joining the auto industry over 10 years ago, my ...
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Dan Holik
Toyota Service Manager
Department: Management Team
Proud to be a part of the Serra dealership. This is an organization that shares many of my values. I bring 20 years of experience with me into this dealership each day, and use that knowledge to provi...
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Susan Freshour
Customer Advocate
Department: Business Development Representatives (BDC)
Hi! I’m Susan. I am a Customer Advocate and Appointment Coordinator here at Serra Traverse City. I am originally from Walled Lake, Michigan and I attended Walled Lake Central High School. I enjoy pro...
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Brett Gosney
Assistant Parts Manager
Department: Parts
My name is Brett Gosney, and I am here to help you get the right parts for your vehicle! I will never waste your time, and you can always count on me to be straightforward, honest, and reliable. Since...
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Calob Mason
Parts Advisor
Department: Parts
Hi! I’m Calob Mason, and I joined the auto industry in 2016. The best aspect of my job is being able to help my customers find the parts they are looking for. Guests can rely on me for honest, informa...
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David Brenner
Product Specialist
Department: Sales
As a seasoned Customer Service Product Specialist with over 17 years of automotive experience, I am passionate about fostering exceptional customer experiences. My unwavering patience and clear commun...
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Dan Korte
Fixed Operations Director
Department: Management Team
Thank you for choosing our dealership to help you find your next vehicle or perform the service maintenance on your current vehicle. I’m proud of the team we have here at Serra Traverse City! Our team...
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Dean Haueisen
Acquisition/Inventory Manager
Department: Sales
As an Acquisition and Inventory Manager at Serra Traverse City, I am responsible for overseeing all aspects of our dealership's inventory and acquisition processes. I work closely with our sales team ...
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Larry Hoffman
Parts Manager
Department: Management Team
As a Parts Advisor at Serra Traverse City, I've been dedicated to assisting customers for the past 16 years. My passion for GM vehicles stems from my love for their engineering and performance. I enjo...
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Heather Franklin
Buick & GMC Service Advisor
Department: Service
Born and raised in Detroit, I've spent the last 8 years as a Buick & GMC Service Advisor, and I really love what I do. Being a mom to my 2 kids shapes a lot of who I am. I’m down to earth, real, and I...
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Dominik Carnes
Parts Advisor
Department: Parts
Hi, I'm a Parts Advisor at Serra Traverse City, celebrating my first year here. I'm from Traverse City and a proud graduate of Traverse City West. Go Titans and Lions! I enjoy helping customers sol...
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Dani Walters
Subaru Service Advisor
Department: Service
Rating: 4.9 / 5 (7849 ratings, 5105 reviews)
In the almost 10 years I have been in the service industry I have worked hard to build strong relationships with each of my guests. I enjoy talking about family, pets, or travels taken. My guests co...
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Mary Porter
Business Manager
Department: Finance & Insurance
Hello, everyone! I’m Mary Porter, and I joined Serra Traverse City in November 2019. However, my automotive career began over 23 years ago. I take pride in providing quality service to my guests and t...
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Jackson Vanskyhock
Service Advisor
Department: Service
Rating: 4.9 / 5 (819 ratings, 532 reviews)
As a highly sought-after Service Advisor with four years of experience at Serra Traverse City, I have built an unwavering reputation based on trust and unwavering commitment. My clients value my appro...
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Don Bolton
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (1 ratings, 1 reviews)
As a Sales Consultant at Serra Traverse City, I bring a genuine passion for helping people find the right vehicle. You'll find me friendly and easy to talk to, and I'm a "car guy" at heart. I really e...
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Dave Kelsey
CDJR Service Manager
Department: Management Team
As the Service Manager at Serra Traverse City, I am committed to putting people on the road to success. With a passion for helping others keep moving, I strive to ensure that every customer receives e...
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Doug Osborne
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (151 ratings, 109 reviews)
Hi! Doug Osborne here, a sales consultant for Serra Traverse City. I started selling vehicles in 2007 because I love car shopping. My friends would ask me to go with them to find a car, even before I ...
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Jaimie Boudrie
Subaru Service Advisor
Department: Service
Rating: 4.9 / 5 (3215 ratings, 2066 reviews)
Hi, I’m Jaimie Boudrie! As Service Advisor, I welcome new opportunities to connect with customers in order to help them fulfill all of their service needs. Whether you’re coming in for routine mainten...
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Gavin Mason
Parts Advisor
Department: Parts
Hi my name is Gavin Mason i joined the automotive business back in 2023 originally started out as a lube tech/salesman and am now in the parts industry, my goal is to help as many customers receive a ...
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John Fyfe
Volkswagen Service Advisor
Department: Service
Rating: 4.9 / 5 (3347 ratings, 2136 reviews)
My motto is: “Customer service is everything!” I take pride in being an honest person who can get along with just about anyone. Proud of the high customer service marks I have received throughout my 3...
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Dustin Richardson
Price Point Sales Consultant
Department: Sales
Rating: 4.8 / 5 (28 ratings, 20 reviews)
Hi, I'm a new Price Point Sales Consultant at Serra Traverse City. My wife and I have been married for five years, and we have two boys. I'm originally from Johannesburg, and I have a cybersecurity d...
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Jeffrey Mattis
Wholesale Parts Advisor
Department: Parts
Hi there, my name is Jeff Mattis. I am the Wholesale Parts Representative for Serra Motors. I represent seven brands of product, and I take great pleasure in building relationships with our customers....
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David Murphy
Buick/GMC Sales Manager
Department: Finance & Insurance
As a seasoned sales professional with nearly two decades of experience in a range of industries, I am excited to be a part of the team here at Serra Traverse City. My goal as a Price Point Sales Consu...
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Eric Steinhebel
Sales Manager
Department: Management Team
When I joined the Serra Traverse City dealership in 2006, it was known as Cherry Capital Cadillac Subaru. As a Subaru Manager, I’m very proud of the team we have here, and I enjoy the days spent with ...
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Ellian Schichtel
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (5 ratings, 4 reviews)
Hi there! My name is Ellian Schichtel, and I am from Lake City, MI. I studied at Ferris State University, and I am brand new to the automotive industry. I bring a strong dedication to customer service...
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Miles Robertson
Chrysler Parts Manager
Department: Parts
As a seasoned Parts Consultant with 14 years of experience, I firmly believe that reputation is paramount in any industry. My passion lies in interacting with genuine individuals, building lasting rel...
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Jared Ringwald
Price Point Sales Manager
Department: Management Team
I grew up on the west side of the state near Ludington, MI. I moved to the Traverse City area in 2006 and never plan to leave. I started in the car business right around 2000, although I have had a fe...
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Eric Cram
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (108 ratings, 77 reviews)
As a 28+ year Sales Consultant for Serra Traverse City, I am passionate about sharing my expertise with clients. Building strong relationships and providing honest guidance are my top priorities. Wit...
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Eric Ray
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (39 ratings, 31 reviews)
Hi, I'm a Sales Consultant at Serra Traverse City. I'm originally from Cincinnati, OH, and I'm passionate about helping people find the right vehicle to fit their needs and budget. I strive to provi...
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Greg Olsen
Sales Consultant
Department: Sales
Rating: 4.6 / 5 (10 ratings, 9 reviews)
Born and raised in Marlette, MI, I'm a Sales Consultant who's been with Too early to tell for a few days now. I'm a proud alum of NMC and GVSU. My focus is helping people and solving problems. I belie...
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Kayla Panek
Service Advisor
Department: Service
Rating: 4.9 / 5 (624 ratings, 450 reviews)
As a Service Advisor for the past two and a half years at Serra Traverse City, I bring a customer-centric and detail-oriented approach to my role. I am known for my ability to effectively communicate ...
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Ian Grucella
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (51 ratings, 33 reviews)
Hi, I'm a sales consultant at Serra Traverse City, and this is my first year in the business. My wife's a website designer, and we love exploring new places – New Orleans, Washington D.C., and Austin,...
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Jeremy Wood
Business Development & Technology Manager
Department: Management Team
As a Business Development & Technology Manager, I am recognized for exceptional execution and an unwavering commitment to delivering high-quality digital solutions. My primary focus is on driving digi...
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Richard Sika
Wholesale Parts Advisor
Department: Parts
I was born and raised in Traverse City, starting my career in the Parts Department of Traverse Motors back in 1981. I spent ten years selling Toyota and Volkswagen parts, then switched to Grand Traver...
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Kevin Clous
Toyota Service Advisor
Department: Service
Rating: 4.9 / 5 (3331 ratings, 1890 reviews)
Hello! My name is Kevin Clous, and I am a service advisor here at Serra Traverse City. I joined the auto industry in 2010, and look forward to many more years in this business. I believe in treating e...
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JC Guillen
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (125 ratings, 87 reviews)
As a Sales Consultant based in Suttons Bay, Michigan for the past 14 years, I bring a wealth of experience and a genuine passion for customer service to Serra Traverse City. With my upfront and honest...
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Mark Blodgett
Cadillac Service Advisor
Department: Service
Rating: 4.9 / 5 (3132 ratings, 1999 reviews)
I’m Mark, a Cadillac Service Advisor here at Serra. I grew up in Michigan, and attended Traverse City Central High and Central Michigan College. While in high school, I was the state champ for pole va...
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James Scarbrough
Sales Manager
Department: Management Team
Hi! I’m James Scarbrough, and I grew up in Reed City, Michigan. I attended Central Michigan University, and possess a strong dedication and willingness to strive for perfection in anything that I do. ...
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Sam Lederer
Shipping and Receiving
Department: Parts
Hello! My name’s Sam Lederer, and I joined Serra Traverse City in December 2017. I am known for being the “introvert” of the group. However, I go above and beyond for my customers and never waste thei...
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Matt Echols
Toyota Service Advisor
Department: Service
Rating: 4.9 / 5 (3367 ratings, 1995 reviews)
I have been in the automotive field since 1996, and have grown to love helping folks keep their life in motion by getting their cars maintained and repaired. I have discovered through the years that t...
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Jakob Russell
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (165 ratings, 114 reviews)
I grew up in Traverse City. After high school, I moved away and have been itching to get back up to northern Michigan ever since. So naturally, I am thrilled to be back up here with Serra Traverse Cit...
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Kelly Trammell
Sales Manager
Department: Management Team
After growing up in central California, I decided I needed a change and moved to Northern Michigan, I have fallen in love with our area. I have been working in the automotive industry for more than 20...
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James Lynch
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (240 ratings, 148 reviews)
I've been married to my high school sweetheart for over 40 years. We have raised four children in beautiful Traverse City, MI, and have six grandchildren and counting. Being empty-nesters, my wife and...
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Jeff Baja
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (171 ratings, 131 reviews)
As a Sales Consultant at Serra Traverse City, I bring 18 years of experience. Driven by unwavering enthusiasm, I strive to deliver exceptional customer service with impeccable integrity and ethics. My...
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Mo Schelich
Warranty Administrator
Department: Service
Rating: 5.0 / 5 (4 ratings, 0 reviews)
As a Cashier at Serra Traverse City, I bring a year of experience and a blend of reliability and enthusiasm to my role. My roots in Kingsley, MI, and my education at Kingsley High School have instille...
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Leo Cherup
Nissan Sales Manager
Department: Management Team
I enjoy working with the Serra team to provide all of our customers a memorable experience. My goal is that you would recommend me to your family and friends for all of your automotive needs. Having t...
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Stephanie Lord
Hyundai Parts Manager
Department: Management Team
As a seasoned Parts Manager with 23 years dedicated to Hyundai, I have developed an unwavering passion for the brand and its unparalleled customer service. My commitment to excellence extends beyond t...
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Rachel Jankowics
Service Advisor Apprentice
Department: Service
Rating: 4.9 / 5 (696 ratings, 517 reviews)
Hi! I’m Rachel Jankowics, I joined the Serra TC dealership in 2022 and absolutely love being able to show our customers we care for not only them but their vehicles is our top priority. People know ...
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Jeffrey Walgrave
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (270 ratings, 195 reviews)
Welcome to Serra Traverse City! As a valued guest, you can count on me for a down-to-earth experience, transparency, and informative buying process. Honesty is paramount, and being clear with my custo...
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Mike West
Sales Manager
Department: Management Team
Greetings, My name is Michael West, and I'm a Sales Manager with 25 years of experience. Beyond my professional accomplishments I enjoy spending time with my wife Jessica and my two children Mason ...
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Jesus Hernandez
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (23 ratings, 14 reviews)
As a Sales Consultant at Serra Traverse City, I bring a positive attitude and a passion for helping people to my role. Born in Mexico and raised in Suttons Bay, Michigan, I earned my bachelor's degree...
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Steve Flynn
Audi, Cadillac, Subaru, Volkswagen, Volvo & Toyota Parts Manager
Department: Management Team
Since June of 1999, I have worked in this industry, providing great service to all of my customers. Proud of the amazing crew that I work with here at Serra Traverse City; we are more than colleagues,...
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Sanjay Woolcott
Subaru Service Advisor
Department: Service
Rating: 4.8 / 5 (1067 ratings, 734 reviews)
Hi! I’m Sanjay Woolcott, a Business Development Representative (BDC) here to provide an exceptional customer experience from start to finish! Guests enjoy my genuine personality, easy-going approach, ...
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Joel Shooks
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (746 ratings, 496 reviews)
My career in the auto industry began 15 years ago, and I joined the Serra family in March 2016. Love that Serra has “Market Based Pricing,” and that each of our guests gets a great deal, regardless of...
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Sarah Conway
Service Advisor
Department: Service
Rating: 5.0 / 5 (19 ratings, 12 reviews)
Welcome to Serra TC! I am Sarah Conway, ready to solve your automotive needs. I am a native of the Grand Traverse area and was raised around auto body shops from a young age. I hold a Bachelor's Degre...
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Joey Graves
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (89 ratings, 57 reviews)
Hi! I’m Joey Graves and I’m all about customer service! I spent 30+ years in the auto industry working in NC, until I joined Serra Traverse City. I am proud of the CSI scores I have maintained with To...
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Joseph Domanick
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (3 ratings, 2 reviews)
Hi, I'm a Sales Consultant here at Serra Traverse City! For the past ten years, I honed my customer service skills in the high-end private golf industry, learning to anticipate and exceed expectation...
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Sean Knapp
Sales Manager
Department: Management Team
Hello and welcome! As Sales Manager, I’m proud to lead a team working hard to provide the very best service to our customers. With over 18 years of automotive industry experience, I love working with...
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Josh Lawson
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (159 ratings, 117 reviews)
As an approachable Sales Consultant at Serra Traverse City, I'm committed to providing an experience grounded in honesty and fairness. My 22 years of experience in the automotive industry have instill...
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Steve Sizeland
Audi, Cadillac, Subaru, Volkswagen, Volvo Service Manager
Department: Management Team
I bring 30 years of experience into the dealership with me each day. Known amongst the Traverse City auto industry for being a hard worker and someone who enjoys life. I’m sympathetic to the needs of ...
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Steven Guest
Cadillac Sales Manager
Department: Management Team
Customers like working with me because I’m friendly, thorough, and patient and I always provide them with a low-pressure experience. Taking the time to communicate with, and educate, my customers help...
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Justin Schunck
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (224 ratings, 147 reviews)
Thanks for stopping by the Serra Traverse City website! I'm Justin Schunck, and I look forward to working with you soon. You can count on me to help you find the perfect vehicle while providing except...
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Steven Puehler
Service Manager
Department: Management Team
As the Serra Buick & GMC Traverse City Service Manager here at Serra Traverse City, I bring 27 years of experience in the automotive parts world to join an already phenomenal staff of parts profession...
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Kaycie Noble
Sales Consultant
Department: Sales
👋Greetings! I am so excited to help you find your next 🚗 perfect vehicle!! I'm a people person and value kindness, gratitude, and integrity. I believe in approaching each day with a ✨positive atti...
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Lindsay Bishop
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (74 ratings, 48 reviews)
Hello! I am a Sales Consultant at Serra Traverse City. I love working with people and I am committed to helping every customer find the perfect vehicle for their lifestyle and budget. As a lifetime M...
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Sue Korson
HR Director / Business Office Manager
Department: Management Team
Hi! I'm Sue Korson, and I would like to welcome you to Serra Traverse City. It feels great to work for a fantastic company and be able to help many amazing people. Although I am new to the car busines...
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Brenda Smith
Warranty Administration
Department: Service
My 3.5 years in Warranty Administration at Serra Traverse City have been a rewarding journey. As a dedicated professional, I strive to provide exceptional customer service and ensure the seamless reso...
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Lisa Harris
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (116 ratings, 83 reviews)
As a compassionate and enthusiastic Sales Consultant with 23 years of experience, I bring a unique blend of empathy, listening skills, and a genuine desire to make a positive impact on my clients' liv...
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Tom Garrity
Hyundai Service Manager
Department: Management Team
As the Service Department Manager at Serra Traverse City, I strive to build strong relationships and provide exceptional customer service. My passion lies in ensuring that our valued customers receive...
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Luis Martinez
Sales Consultant
Department: Sales
My journey into this business didn’t begin in a showroom. It began as a cashier at Northland Plaza in Kalkaska. Every morning a gentleman would come in for coffee, and one day he told me he appreciate...
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Tony Jerome
Sales Manager
Department: Management Team
Welcome to the Serra Traverse City website! I’m Tony Jerome, a Sales Manager here at the dealership. I am a fourth-generation retail automotive professional and have a deep commitment to customer sati...
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Marie Hahnenberg
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (129 ratings, 97 reviews)
Thanks for stopping by! I view my career as an opportunity to serve all who I encounter since it really is all about you and your needs. God blessed me with the opportunity to begin selling vehicles i...
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Kelvin McConer
Business Manager
Department: Finance & Insurance
Hi! My name is Kelvin. I’m originally from Shannon, and spent my teenage years in Grand Rapids. I attended West Michigan Aviation Academy High-School and hold my private pilot certificate! I’m cons...
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Mark Blazok
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (157 ratings, 108 reviews)
Hello Traverse City!!! As a seasoned Sales Consultant with 15 years of experience, I'm honored to work at Serra Traverse City, formally Bill Marsh Automotive. I'm passionate about helping customers f...
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Matt Shuker
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (10 ratings, 10 reviews)
I'm a sales consultant with four years of experience at Serra Traverse City. I'm dedicated to helping people find the right vehicle through an efficient and transparent process. I pride myself on my ...
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Mike Sova
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (184 ratings, 124 reviews)
Hi! I'm Michael Sova, and I would like to welcome you to the Serra Traverse City website. As a sales consultant for the dealership, you can rely on me for quality customer service. I take the time to ...
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Nick Ames
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (4 ratings, 4 reviews)
Hi, I'm a Sales Consultant at Serra Traverse City, originally from Kingsley. I graduated from Kingsley High School. I'm passionate about meeting new people – that's why I love sales! I aim to make ...
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Nick Green
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (12 ratings, 7 reviews)
Okay, here's my bio: I'm a sales consultant based in Traverse City, MI, and I'm just getting started! I spend nine half-days working and am loving being part of this fantastic team. When I'm not work...
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Patrick Burley
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (118 ratings, 90 reviews)
As a Sales Consultant at Serra Traverse City, I'm passionate about building meaningful relationships that drive successful outcomes for our clients. Originally from Traverse City, I've spent 27 years...
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Robb Gillies
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (18 ratings, 13 reviews)
I'm a sales consultant with experience in the industry since 2004, most recently with Serra Traverse City. I've lived in and around Cadillac, MI my whole life, and I'm a proud Cadillac Senior High Sc...
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Mike Krimmel
Price Point Sales Manager
Department: Management Team
Rating: 4.8 / 5 (95 ratings, 52 reviews)
The best aspect of the job has always been customer service. When our clients are happy, we can grow in this industry. I take the time to listen to my customers, making sure their interests are always...
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Robert Warner
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (54 ratings, 39 reviews)
Hi, I'm a Sales Consultant from Traverse City, currently working at Serra Traverse City. I've been in sales for over 20 years, working across various industries. I'm passionate about building strong...
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Sean Leach
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (808 ratings, 571 reviews)
I’m a passionate person, in my personal life and at work. My colleagues would say that I am always smiling, love to sing, and I always come into the dealership with a positive attitude. I have built a...
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Sean Buchinger
Sales Consultant
Department: Sales
I'm a sales consultant at Serra Traverse City with eight months of experience. I graduated from Frankenmuth High School. I'm passionate about helping people find the perfect vehicle – making the pro...
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Steve Haas
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (43 ratings, 36 reviews)
I'm new to Serra Subaru and to car sales but have over 30 years of experience in the auto industry and I look forward to helping you find your next car! I enjoy classic cars, skiing, and recently star...
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Steven Fairbanks
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (166 ratings, 123 reviews)
Hi there, my name is Steve Fairbanks and I am a sales associate here at Serra Motors. The best thing about being in automotive sales is sharing the excitement with my customers as they buy a new car. ...
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Steven Miller
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (140 ratings, 93 reviews)
Hi! Steven Miller here, a Sales Consultant at Serra Traverse City ready to help you find your next car, truck, or SUV! I'm always striving to ensure the customer has an enjoyable experience. Leasing o...
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Tim Richards
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (99 ratings, 71 reviews)
As a Traverse City native, I'm proud to have served as a Sales Consultant for Serra Traverse City for over two decades. With my extensive knowledge of new and used vehicles, I've consistently exceeded...
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Todor Petrov
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (497 ratings, 374 reviews)
Welcome to Serra Traverse City and thanks for taking the time to read my bio! My customers are my number one priority. I try to make the purchase process fun and give detailed explanations. I am a com...
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Tony Grams
Sales Consultant
Department: Sales
Rating: 4.8 / 5 (29 ratings, 21 reviews)
Welcome to Serra Traverse City Price Point! With 15 years of experience in preowned vehicle sales, I am confident in providing my customers with an honest, reliable and enjoyable experience. My goal i...
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Trevor Bower
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (278 ratings, 189 reviews)
Hi! I’m Trevor Bower, and I look forward to earning your trust and your business. It will be an honor to serve you and take care of your automotive needs. My customers and colleagues know me for being...
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Tyler Bridson
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (106 ratings, 76 reviews)
Please stop by and ask for Tyler Bridson so I can provide the excellent service you need in your search for a new vehicle! Going above and beyond your expectations is what I’ll do from beginning to en...
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Tyler Burns
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (74 ratings, 51 reviews)
Hello, friends! As a Sales Consultant for Serra Traverse City, I am beyond grateful for the opportunity to connect with the amazing customers in our area. My passion lies in helping individuals find t...
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Weston Deming
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (23 ratings, 15 reviews)
My small-town roots in Boyne City have instilled in me a grounded work ethic and an unwavering commitment to serving others. Having joined the team at Serra Traverse City, I bring my dedication to exc...
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Yigit Kilic
Sales Consultant
Department: Sales
Rating: 5.0 / 5 (1 ratings, 1 reviews)
As a Sales Consultant in construction, I'm passionate about helping projects come to life. My background includes a degree in Economics from METU and years of experience building relationships with cl...
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Tim Berger
Buick/GMC Sales Manager
Department: Management Team
As the Team Lead for the past 15 years at Serra Traverse City, I've honed my abilities in collaboration and leadership. My journey began in the picturesque town of Gaylord, where I graduated from high...
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Zach Grundy
Sales Consultant
Department: Sales
Rating: 4.9 / 5 (139 ratings, 89 reviews)
Finding your next vehicle should be an incredible experience you’ll love and never forget, and I’m here to provide that! The moment you step foot through our dealership’s doors at Serra Traverse City,...
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Justin Vollmuth
Business Manager
Department: Finance & Insurance
I joined the Serra family in 2016, starting off as a porter for our campus, working my way up to my current position. Moving up to the top 25 of the organization is one of my proudest moments. I work ...
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Philip Stauffer
Service Advisor
Department: Service
Rating: 4.8 / 5 (59 ratings, 40 reviews)
I'm a Service Advisor, and I help people keep their vehicles running smoothly. I enjoy the challenge of diagnosing issues and explaining repairs in a clear way. I'm good at communicating with customer...
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Anna Iwaniw
Transportation Supervisor
Department: Transportation Department
Hello and welcome to Serra Traverse City. I'm a Transportation Supervisor with five years of experience. I hold degrees from both Grace Bible College and Davenport University. Outside of work I enjoy...
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Kelvin Smith
Service Advisor
Department: Service
Hi, I’m Kelvin Smith. I grew up right here in Traverse City, and I’ve always loved problem-solving—whether it’s fixing a technical issue or helping someone get the service they need. My background in ...
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Tony Kline II
Parts Consultant
Department: Parts
Born and raised in Detroit, I've got over a decade of experience in the automotive world, specifically as a Parts Consultant. You could say it's in my blood, between working on motorcycles as a certif...
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Jessse Walter
Parts Advisor
Department: Parts
I'm a Parts Advisor originally from Flint, Mi, now working for Serra Traverse City. I'm a pretty straightforward guy. I enjoy helping people get what they need. Outside of work, I like to spend my tim...
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Gene Mayo
Service Advisor
Department: Service
Rating: 3.8 / 5 (2 ratings, 2 reviews)
I'm a Service Advisor at Serra Traverse City, though I'm still learning. Originally from Hatteras, North Carolina, I've been in the industry for about three years now. I'm always upbeat, ready to list...
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Patrick Lebron
Sales Consultant
Department: Sales
As a Sales Consultant with a year under my belt, I'm bringing my energy and love for connecting with people to the team at Serra Traverse City. I enjoy using social media platforms like TikTok to reac...
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Chad Mackowiak
Service Advisor
Department: Service
Rating: 4.9 / 5 (28 ratings, 20 reviews)
Born and raised in beautiful Charlevoix, I've spent the last nine years in the auto industry, and currently with Serra Traverse City. I'm a proud Spartan and a North Central Michigan College alum. Hav...
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Karen Hartill
Customer Advocate
Department: Business Development Representatives (BDC)
I’m a Customer Advocate, and my main focus is making sure our customers have a good experience. I enjoy helping people and problem-solving. I'm organized and I like to follow through on things. I work...
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Tim Wheelock
Service Advisor
Department: Service
Rating: 4.9 / 5 (200 ratings, 147 reviews)
I'm a Service Advisor with five years of experience at Serra Traverse City. I'm originally from Traverse City and I'm passionate about providing excellent customer service and ensuring a positive exp...
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Alivia Foor
Buick & GMC Service Advisor
Department: Service
Greetings! I started with Serra Traverse City as a Business Development Representative, recently transferring to the Service Advisor team. I am thrilled to begin my professional journey with Serra Tr...
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Laura Novogradac
Service Advisor
Department: Service
Rating: 4.9 / 5 (110 ratings, 82 reviews)
I've been a Service Advisor for many years, most of them spent right here in Ludington and Manistee. I'm known for being friendly and helpful – I try to treat everyone like family. I'm a good listener...
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Brian Wells
Sales Consultant
Department: Sales
As a Sales Consultant, I'm passionate about helping people find the right solutions that fit their needs. Growing up in Interlochen instilled a love for the outdoors and a strong work ethic. These day...
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Hannah VanHorn
Parts Consultant
Department: Parts
Hi, my name is Hannah and I just recently started working at Serra Traverse City. As a Parts Consultant with nearly three years behind the counter and four years total in the industry, I've learned a...
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Greg Walker
Parts Consultant
Department: Parts
I'm a Parts Consultant with five and a half years of experience, currently working at Serra Traverse City. I'm based out of Grand Rapids. My education includes Ferris State University and Northwestern...
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Shawn Morgan
Service Advisor
Department: Service
Rating: 4.9 / 5 (195 ratings, 143 reviews)
I'm a Service Advisor with a passion for cars and helping people, working at Serra Traverse City. Originally from South Boardman, I've been in the automotive industry for a while. My wife, Tayler, and...
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Travis Sizeland
Service Advisor
Department: Service
Rating: 5.0 / 5 (149 ratings, 112 reviews)
I'm a Service Advisor with over a decade in the automotive industry, proudly working here at Serra Traverse City. Traverse City is home, but I've explored a bit, from studying at Northwestern Michigan...
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George Charboneau IV
Service Advisor
Department: Service
I'm a Service Advisor with over a decade of experience, originally from Detroit, MI, I've been enjoying the beautiful scenery of Traverse City for over 10 years now. I’ve built a career on being hones...
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Dan Swan
Hyundai Sales Manager
Department: Management Team
As a Sales Manager with Serra Traverse City, I'm dedicated to providing an exceptional customer experience that empowers you. My passion for customer service shines through in every interaction, ensur...